DMNews: Quad/Graphics to close five plants

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August 9, 2010 Check out DMNews on your smartphone Advertisement Chico's and Akamai Live Webinar: Supercharging the Online Channel Getting to the right shoppers at the right time and then converting browsers to buyers in your online store is every retailer's key objective. Learn how to attract customers to your site, optimize their online shopping experience and drive more transactions. Click here to register! Today's News Quad/Graphics to close five plants Ryan Chatelain Printing company Quad/Graphics announced August 5 that it will close five plants that employ approximately 2,200 workers. The company, which acquired fellow magazine printer World Color Press in July, said it is integrating operations to improve efficiency.   Open market for CRM apps Ryan Chatelain Technology industry heavyweights Microsoft and Google began selling third-party business-to-business customer relationship management (CRM) applications this year, challenging Salesforce.com's lead in the space.   Universal Pictures adds 'i-Trailer' for teen movie push Shahnaz Mahmud Universal Pictures launched an i-Trailer on August 4 to promote Scott Pilgrim vs. The World, debuting the marketing tool on Yahoo's movie site.   DMA steps in the right direction with new CEO Carol Krol After an exhaustive, six-month-long search, the Direct Marketing Association named Lawrence Kimmel president and CEO. Kimmel was chairman and CEO of Grey Direct from 2000 to 2008, before it was renamed G2 Direct & Digital, and prior to that logged time as EVP at Draft Worldwide and president of Unimark, a direct marketing agency he founded.   From the print edition How to save the US Postal Service Craig A. Huey, President, Creative Direct Marketing Group Direct mail will be dead for many companies and dying for many more — if postal rates rise in 2011. Some have the delusion that small reforms at the US Postal Service will protect the direct mail industry, but a number of direct marketers and political leaders recognize the problem can't be solved by lobbying and compromise.   Should Internet retailers print catalogs? The US Postal Service is encouraging e-retailers to turn to print catalogs to raise revenue. Our experts debate whether they should expand their reach to print or stay 'green'   Classified We are seeking the following marketing professionals for our direct marketing campaigns: SENIOR ACQUISITION MARKETING ASSOCIATE Help develop/test new online direct response programs and channels and creative test ideas for all direct marketing and campaigns. Requires 5-7 years in print/online marketing experience in research, coordination and implementation of integrated marketing programs; experience partnering with freelance teams is essential. DIRECT MARKETING ANALYST Assist in the strategy recommendation and implementation of marketing plans across all acquisition sources. Requires a college degree with 3 years direct marketing experience including promotional activities, direct mail, email and banner ads, as well as experience working with and managing outside vendors. We offer a dynamic, team-oriented environment with an incredible benefits package. Join our dedicated staff and help change legislation and the marketplace in favor of the consumer interest. To apply, and find out more, please visit: http://jobs1-consumers.icims.com/jobs/intro EOE In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog Mobile coupon overload Rose Gordon Although we're all overwhelmed by e-mail, I find that keep I signing up for new daily deal e-mail newsletters.   more » Today's lists and databases Logistics Management Magazine Email file Logistics Management Magazine Email file

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