Friday, November 7, 2008

DMNews: Google pulls out of proposed Yahoo agreement

November 7, 2008

Today's News

Google pulls out of proposed Yahoo agreement

Lauren Bell November 06, 2008

Google has pulled out of its proposed advertising services agreement with Yahoo, which would have enabled Yahoo to use Google-provided ads on its Web sites and partner sites.
 

CollegeClickTV.com viral campaign prepares students for life on campus

Dianna Dilworth November 06, 2008

Prospective college students no longer have to visit the campus thanks to a new online video site that brings the schools to them through downloadable videos. The recently launched CollegeClickTV.com, was created by Pere Partnership agency head Glenn Pere, whose golf partner was too busy taking his daughter to visit colleges to keep up his game.
 

Food Network Magazine gets the go-ahead

Lauren Bell November 06, 2008

Hearst Corp. has decided to move forward with its plans to publish Food Network Magazine. One test edition of the food title rolled out in mid-October with a distribution of 325,000, and another test is planned for January, to be followed by the first official issue in June/July 2009.
 

J&J pharma taps Interpublic, WPP

Lauren Bell November 06, 2008

Johnson & Johnson has tapped Interpublic Group of Companies and WPP Group to handle its pharmaceutical business. The decision was made after a formal request-for-proposal process.
 

Tour buyers list available

November 06, 2008

Peppermill Marketing Inc. has introduced the Golden Phoenix Travel Co. list to the market. This list is comprised of people who have purchased tours through Golden Phoenix Travel Co. This list is 81% female and earns an average income of $75,000.
 

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In This Week's Print Edition

Google G1 expands the playing field for mobile marketers

Dianna Dilworth November 06, 2008

Late last month, the long-awaited Google Android G1 phone went on sale. T-Mobile is selling the phones, and Motorola is running the Google software on its devices — it also has plans for its own social networking phone.
 

DMNews talks with David Magrini, head of marketing at Aetna

November 03, 2008

David Magrini, head of marketing for Aetna, discusses how the healthcare benefits company and marketing agency G2 redesigned Aetna's Web site to better reach consumers over age 65.
 

Today's lists and databases

Asian-American Republican Donors

November 07, 2008

New Selects - Asian-American Republican Donors - The Rich List Company - Description: This file contains primarilywell-educated business owners who donate to Republican charities on a local level.
 

Bankruptcy Filers and Bankruptcy Homeowners

November 07, 2008

New List - Bankruptcy Filers and Bankruptcy Homeowners - Byrum & Fleming - Description: This file contains individu­als who have filed for Chapter 7 or Chap­ter 13 bankruptcy in the past year.
 

American Business Database

November 07, 2008

New List - American Business Database - Bamberg-Handley Inc. - Description: This file contains telephone and fax numbers for US businesses.
 

ASFS Self Reported Ailment RX Users

November 07, 2008

New List - ASFS Self Reported Ailment RX Users - Kroll Direct Marketing - Description: This file contains partici­pants in a voluntary telephone survey wherein they responded that they or a member of their household takes prescription medication for one or more reasons.
 

Classifieds




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU!

In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers.

We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast.

Have we talked to you?
We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted.



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



Bill Zujewski, VP of marketing for ATG, shares three tips on e-commerce tactics. Click here to read. 

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