iMedia Agency Summit Coverage - Day 2

THIS ISSUE: Articles | Blog Posts | Videos | Photos Event Coverage Day Two La Quinta, California | December 7-10, 2008 Subscribe | View online

Keeping agencies relevant in a changing landscape VIDEOS How to enter the era of transparency For agencies, it's time to either put up or shut up. Tim Hanlon of VivaKi Ventures discusses the need for more accountable data in a world where advertisers pay only for success. ARTICLES More articles Agency 2.0: How to stay relevant Measurement and analytics are critical areas agencies need to focus on to keep pace with the digital marketplace and the pulse of online consumers. Here's why. Cool interactive toys worth playing with As the economy hits a dry spell and the digital market waits in limbo, technological innovation is still carrying on. Here are some buzz-worthy gadgets and applications you should know about. Expert insights on the future of ad networks As the ad network market matures, consolidation is inevitable. ICON's Jocelyn Griffing tells us how the market is likely to shake out and where the most value currently lies. BLOG POSTS 9 More Reasons To Be Optimistic About Digital in 2009 I am not a gloom and doom person and frankly am weary of conventional wisdom overshoot in our industry. I mean, if growth rates fall below 50% per quarter people get all jittery. It's gonna be alright, people... Will technology make media planners obsolete? As technologies like ad exchanges, more sophisticated metrics and other technologies mature, it's natural for media planners to wonder whether or not their careers have much of a future. The short answer is, yes... GALLERY More photos     Michelle Lawrence , Digital Group Media Director , Horizon Interactive Gayle Meyers , VP, Agency Relations , ValueClick Media Jonathan Slavin , VP of Sales, East Region , Photobucket   Advertisement     Mark your calendar   All events » Agency Summit December 7 - 10, 2008 La Quinta, California Summit info Request invitation Brand Summit February 8 - 11, 2009 Coconut Point, Florida Summit info Request invitation ad:tech San Francisco April 21 - 23, 2009 San Francisco, California Event info   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Kym Gibbons Director of Sales, NE, ValueClick Media See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback! Enjoy the summit? Hopefully you enjoyed the hotel too. Share your experience.

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DMNews: Lay offs at HSN, Cornerstone

December 10, 2008 Check out DMNews on your smartphone Advertisement Today's News Lay offs at HSN, Cornerstone Chantal Todé December 09, 2008 HSN Inc. (HSNi) has let go 110 employees, or less than 3% of HSN's staff and eliminated 75 positions, or approximately 3%, from Cornerstone's staff, according to the company.   Tribune files for Chapter 11, but insists on business as usual Lauren Bell December 09, 2008 Tribune Co., publisher of the Chicago Tribune, Los Angeles Times and other newspapers nationwide, has filed for Chapter 11 bankruptcy protection. The company will continue operating its media business — which also includes television stations and online properties — and insists that consumers will see no interruption in Tribune's media services during the debt restructuring process.   UPS opens major hub in Shanghai Nancy Kearney December 09, 2008 UPS has opened a new international hub in Shanghai, improving access to China and speeding the movement of express packages and heavy freight. The facility, located at the Pudong International Airport, becomes the key gateway linking China to UPS's global network, according to the company.   MySpaceID, MySpace Toolbar launch Mary Elizabeth Hurn December 09, 2008 MySpace has released its response to the recently launched Facebook Connect: MySpaceID. The social networking giant is partnering with Google to allow its 127 million users to use their MySpace log in information to gain access to other areas of the Web.   CompUSA leverages Internet in-store Chantal Todé December 09, 2008 CompUSA is testing a new in-store initiative that mixes bricks-and-mortar merchandising strategies with the Internet with the goal of giving shoppers access to the same research information they are viewing at home. "Shoppers will get the online experience inside the store," said Gilbert Fiorentino, CEO of Systemax Inc.'s technology products business, which includes CompUSA, in a statement about the new initiative. "They will know everything about the product before getting it home and unpackaged."   American Express, Delta continue partnership Lauren Bell December 09, 2008 American Express Co. has extended its long-running SkyMiles partnership with Delta Airlines Inc. in a move calculated to increase the value of its credit cards and Membership Rewards program.   HR newsletter subscribers list now available December 09, 2008 DirectInnovations Inc. has introduced the Your HR Digest Active Subscribers at Postal Address list to the market. This list is comprised of subscribers to Your HR Digest, an online newsletter devoted to HR-related topics.   Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Text messages more effective than mobile Web? December 08, 2008 Text messaging is fast and simple, but the growing use of smart phones offers greater capabilities for mobile Web usage. Our experts gauge the effectiveness of text vs. mobile.   Caution after solid Thanksgiving weekend Bryan Yurcan December 08, 2008 Online sales spiked significantly on Cyber Monday last week, according to several reports, bringing a bit of good news to online and multichannel retailers during what is expected to be a slow holi­day season. However, sales were down in some sectors as compared with 2007.   Today's lists and databases Small Business Owners from Reed Exhibitions December 10, 2008 New List - Small Business Owners from Reed Exhibitions - MeritDirect - Description: This file contains small business owners — those with fewer than 50 employees — who have attended Reed Exhibitions events.   CMC — Broadband and Wireless Mailing List December 10, 2008 New List - CMC — Broadband and Wireless Mailing List - Key Marketing Advantage LLC - Description: This file contains technol­ogy savvy direct response consumers.   Catholic Book Store Product Buyers December 10, 2008 New List - Catholic Book Store Product Buyers - The List Experts - Description: This file contains people who loyally buy from Catholic book­stores.   WeightView.com December 10, 2008 New E-mail - WeightView.com - Net60 - Description: This file contains people who have given their e-mail address to WeightView.com, a Web site that allows people to see what they would look like if they stick to their diet and fitness regimen.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York   Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive The Economic Challenge: Direct mail success in a tough economy The first in a 4-part exclusive series on how marketers can face economic challenges head-on - sector-by-sector. Click here to read. DMNews direct mail survey Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey. FREE WHITEPAPERS View More Research DMNews Jobs Market Freelance Writer - Market Specialist Quad Creative   United States Director of Internet Marketing PHE, Inc   Hillsborough, North Carolina Sales Executive LSSiDATA   New York United States Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Senior Sales Executive CognitiveDATA, Inc. United States Senior Account Executive MindFire Inc. Multiple locations, United States Merkle, DMNews celebrate agency's 20 years Database marketing leader Merkle commissioned Haymarket Media and DMNews to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Diana Sanchez at diana.sanchez@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.