Take e-commerce up a notch at Shop.org's Online Merch Workshop

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You like to stay updated on the latest trends in digital retail, but it's tough to constantly be dreaming up new things to keep your customers engaged—and your conversion rates lifting. That's why you should know about a great upcoming event for retail online merchandising and e-commerce teams — the Shop.org Online Merchandising Workshop.  Held July 20-22 at the Terranea Resort in Rancho Palos Verdes, Calif., the Workshop focuses on tactics for boosting online and mobile conversion, improving site design, enhancing customer experiences, creating compelling content and more. What makes this event so unique is its engaging group dynamic, brilliant speakers, effortless networking and tactical focus. Here's a taste of what's on the agenda:  Jason Broughton, head of UX for Zappos, talking about culture and the customer experience  Razorfish's Jason Goldberg, offering tips for improving mobile conversion  Erik Lautier, EVP and chief digital officer for Bebe Stores, with insights on adapting to changing customer behavior  I hope you'll register now, and I encourage you to act quickly, as attendance is limited to 500. Plus, if you register by June 5, you'll save $200. Solution providers interested in exhibiting at the show can contact my colleague, Tami Sakell for details at sakellt@nrf.com.  I hope to see you in California!  Artemis Berry  VP, Digital Retail  Shop.org, National Retail Federation

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