DMNews: Marketers build internal direct, digital teams; NatureSweet, Radio Disney promote talent show

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April 19, 2010 Check out DMNews on your smartphone Today's News Marketers grow internal use of direct and digital Nathan Golia, Frank Washkuch CMOs are stepping up their use of traditional direct marketing tactics, including customer data integration and analytics, lead qualification and harvesting and performance measurement, according to the Chief Marketing Officer Council's latest State of Marketing report, released April 19.   NatureSweet Tomatoes, Radio Disney promote talent competition Dianna Dilworth Tomato-grower Desert Glory and Radio Disney will launch a Web-based campaign on April 18 to promote the NatureSweet Tomatoes line and the media brand's "Next Big Thing" competition. Created by Alcove Marketing, the push targets children, tweens and families.   Reed Elsevier shutters 23 titles Frank Washkuch Business magazine publisher Reed Elsevier completed the divestment process for its Reed Business Information magazines on April 16 by closing 23 titles.   Bazaarvoice, Nielsen team up on consumer marketing Frank Washkuch Social commerce firm Bazaarvoice and audience measurement company Nielsen signed a data sharing agreement on April 15. The deal will let both companies' clients compare user reviews and consumer behavior.   Worldata: List prices stable Kevin McKeefery Marketing list prices were stable or showed growth this year vs. spring 2009 in most sectors, according to Worldata's Spring 2010 List Index. The only significant decline was in consumer e-mail lists, which dropped $13/M year-ov   Don't get hung up with direct marketing's image Carol Krol Over lunch recently with the leader of a major direct marketing agency, I had the conversation again. You know, the one about the term direct marketing and what it really means, and whether it is still relevant?   From the print edition Twitter kicks off Promoted Tweets Dianna Dilworth Twitter launched its Promoted Tweets service, which allows advertisers to buy sponsored links on the social networking site, on April 13.   USPS and Congress trade barbs Kate Muth Members of the House of Representatives committees that oversee the US Postal Service argued on April 15 that a reduction in service to five home delivery days per week would further erode mail volumes and harm the agency.   Today's lists and databases Old Durham Road New list — Old Durham Road — Estee Marketing Group — This file contains buyers from Old Durham Road, a catalog selling British Royal Family-inspired merchandise. Buyers are mostly females who spend an average of $85.   Flying Adventures New list — Flying Adventures — Rickard List Marketing — This file contains subscribers to Flying Adventures, a magazine for aviators. Average age of readers is 47 and 75% are married. Average annual income is $593,000.   Time Inc. Corporate Database Veterans New list — Time Inc. Corporate Database Veterans — RMI Direct Marketing — This file contains subscribers to Time Inc. publications who are veterans and veteran supporters.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey
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