DMNews: USPS suffers $2.8B loss

November 14, 2008 Today's News USPS suffers $2.8B loss Bryan Yurcan November 13, 2008 The US Postal Service today said it suffered a net loss of $2.8 billion for the fiscal year 2008, which ended September 30.   CMO Casey Jones departs Dell Dianna Dilworth November 13, 2008 Casey Jones, the VP of global marketing at Dell who spearheaded the effort to create its own in-house agency, Enfatico, has left his position.   USPS to boost shipping costs Bryan Yurcan November 13, 2008 Pricing for shipping services will change on January 18, the US Postal Service announced today following a vote by its Board of Governors.   Google launches On-Demand Indexing for publishers Mary Elizabeth Hurn November 13, 2008 Today Google launched On-Demand Indexing, included in Google Site Search, which allows Web site publishers to add new pages and site updates into on-site search results. Previously, Site Search users could not control when their sites would be re-indexed by Google's Web crawler, a process which could sometimes take days.   Globe lays off 42 Lauren Bell November 13, 2008 The Boston Globe is laying off 42 employees in response to faltering revenues, particularly in print advertising. Most of the job cuts fell in the newspaper's advertising, circulation and marketing departments, and for many of those affected, last week was their last at the newspaper.   Gift of Hope buyers list available November 13, 2008 ALC has introduced the American Diabetes Association Gift of Hope Catalog Buyers list to the market. This list is comprised of individuals who have supported the American Diabetes Association through purchasing products in the Gift of Hope Catalog, featuring items such as cards, apparel and general merchandise.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Should the USPS stop one delivery day? November 10, 2008 Cutting mail delivery is often cited as a way to cut costs, but the postal industry counters that it would adversely affect consumers. Our experts assess the potential impact of a five-day postal week   Creative solutions from Borders, Wrangler and AutoTrader.com November 10, 2008 Online merchandising opens new chapter for Borders; Online auction crosses finish line for Wrangler charity; and unique mailer drives response for AutoTrader.com.   Today's lists and databases Economically Stable Consumers November 14, 2008 New List - Economically Stable Consumers - VeraData - Description: This file contains individuals who are comfortable financially.   Help Me Lose Weight Now November 14, 2008 New List - Help Me Lose Weight Now - ListData Management Services - Description: This file contains prospects who have paid $5 for a seven- to 21-day trial of a weight loss product.   Consumer Appliance Contact List November 14, 2008 New List - Consumer Appliance Contact List - Netprospex - Description: This file contains executives in various industries including sales, marketing, IT, HR and finance.   Premier Text Messaging Double Opt In File November 14, 2008 New Selects - Premier Text Messaging Double Opt In File - The Rich List Company - Description: This file contains busi­nesses that have used SMS to advertise.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York   Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Do's and Don'ts: Managing your e-mail reputation In e-mail marketing, reputation is everything. Our experts examine the ways in which e-mail marketers can manage their reputation. Click here to read. 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