DMNews: Merkle lays off 36

March 18, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement: Today's News Merkle lays off 36 Chantal Todé March 17, 2009 Database marketing agency Merkle Inc. laid off a total of 36 employees, two last week and 34 this week, according to a company spokesperson. A large number of those let go were from the account management side of the business assigned to financial services clients.   Sears touts multichannel capabilities Chantal Todé March 17, 2009 Sears Holdings Corporation is touting its multichannel retail capabilities under the banner of "ShopYourWay," and using its Web site, catalogs and other marketing vehicles to showcase services such as the ability to buy online and pick up in-store, mobile commerce and in-store Web shopping kiosks. These capabilities were previously not communicated to consumers in "a broad, coordinated way," according to a company spokesperson, via e-mail.   InfoGroup amends '08 earnings report Bryan Yurcan March 17, 2009 InfoGroup released an amended yearly earnings report to the SEC for 2008, which reduced its total income due to administrative expenses related to shareholder litigation last year. The company reported operating income for 2008 of $28.2 million, or 4% of net sales, down from $86.5 million, or 13% of net sales, for 2007. The primary reason for the decrease in operating income was the result of $34.3 million in non-recurring charges incurred during 2008 related to a Special Litigation Committee's investigation brought on by a shareholder lawsuit.   RTC launches "Advertising is (not) Dead" campaign for C-suite execs Mary Elizabeth Hurn March 17, 2009 Online video solution provider Real Time Content (RTC) has launched an integrated campaign with the tagline "Advertising is (not) Dead," an open letter to ad agencies and brands asking them to re-evaluate their online advertising efforts. The print and online campaign promotes RTC's suite of personalized video solutions.   ABC adapts to shrinking market, growing digital Lauren Bell March 17, 2009 The Audit Bureau of Circulations (ABC) board has made several resolutions that reflect current trends in the print marketplace — including expanding measurement of digital publications and creating newspaper and magazine task forces to deal with challenges ahead. Playing into the market's growing interest in digital publishing — evidenced most recently by the Seattle Post-Intelligencer's move to an online-only platform — the ABC at its meeting last week broadened its definition of digital editions.   TRUSTe: 95% of consumers think online privacy is a big issue Mary Elizabeth Hurn March 17, 2009 More than 95% of consumers think online privacy is an important issue, according to a study by TRUSTe, which monitors online privacy practices. Most consumers take steps to protect their privacy online, but one-third do not know their information may be collected by third parties for advertising purposes, according to the study, Consumer Attitudes About Behavioral Targeting.   DMNews now easy on your mobile phone March 17, 2009 DMNews latest headlines became automatically available on Internet-enabled mobile devices on March 16. Users visiting DMNews.com will be redirected automatically to the authority on direct marketing's mobile WAP site at m.dmnews.com.   Food catalog buyers list now available March 17, 2009 Adrea Rubin Management Inc. has introduced the Figi's Gifts in Good Taste Catalog Buyers list to the market. This list is composed of people who have bought specialty food through cataloger Figi's.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. A sick place to live March 09, 2009 Coverall Health-Based Cleaning System wanted to reach businesses that hire commerical cleaning services with a message beyond looking clean. So they launched an integrated campaign that brought germs to life through characters such as Missy Coli, Sal and Ann Monella and Mike Robe.   more » Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition A marketer's lesson plan Nathan Golia March 16, 2009 Targeting teachers can be difficult, because they are rarely at their desks. Here are some of the methods that work best for marketers   Believe the hype around digital OOH Jim Harris, CEO, Office Media Network March 16, 2009 Digital video out-of-home (OOH) advertising is one of the fastest growing sectors of advertising in the US. It grew more than 20% in 2008.   Today's lists and databases Daily Inspirations at E-mail Address March 18, 2009 New E-mail - Daily Inspirations at E-mail Address - Trinity Direct - Description: This file contains Christians who have subscribed to the Daily Inspira­tions newsletter, which informs them about developments that are relevant to their beliefs.   D and B Business Masterfile March 18, 2009 New List - D and B Business Masterfile - Infinite Media - Description: This file contains contacts in a variety of US businesses.   Physician by Medical School Attended March 18, 2009 New List - Physician by Medical School Attended - PCS Mailing List Company - Description: This file contains physicians.   Senior Expo Attendees March 18, 2009 New List - Senior Expo Attendees - The List Experts - Description: This file contains people who have attended expos that were geared towards consumers age 50 or more.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Invite Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19. Click here to watch. Online Exclusive 5 Tips: How to spiff up your SEO As budget-conscious consumers continue to do more price-comparison shopping online, it's more important than ever to make sure customers can find you online when they search, as well as make sure they see the results you want. Five search experts offer ways to improve your SEO. Click here to read. Global Creative Jam March 19, 2009 in New York, NY   Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company    TIME IS RUNNING OUT  Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Click here to register today   FREE WHITEPAPERS View More Research
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