DMNews Digital Insider: E-mail plays major role in spurring sales

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February 23, 2010 Check out DMNews on your smartphone Inside Digital E-mail plays major role in spurring healthy holiday sales Carol Krol Holiday sales in 2009 turned out to be better than expected despite a tough year economically, rising by most accounts compared with 2008. E-commerce drove that improvement as consumers both loosened the purse strings and became more comfortable shopping online. MasterCard Advisors' SpendingPulse released year end numbers, reported by DMNews in January, pointing to a 15.5% increase in online sales, and researcher ComScore reported a 5% increase in e-commerce sales this holiday season. One marketing services firm found e-mail played a major role.   Latest News IAB releases updates to its standard terms and conditions, along with other initiatives Dianna Dilworth The IAB is having their annual conference in Carlsbad, CA today and have a number of announcements.   Red Robin kicks off campaign Dianna Dilworth Food chain Red Robin Gourmet Burgers is launching an integrated campaign February 22 incorporating online, television and radio. The campaign is based on the chain's tag line, "Red Robin... YUMMM."   CitySide Tickets preps TV campaign Nathan Golia CitySide Tickets is launching a television campaign to promote its Web site, CitySideTickets.com, where consumers can buy and sell tickets.   Provision Interactive Technologies teams with Ping Mobile for in-store mobile campaigns Dianna Dilworth Provision Interactive Technologies, a manufacturer of interactive display software and hardware, has partnered with Ping Mobile to add a mobile marketing component to its out-of-home displays.   EDeals.com, Valpak partner on printable coupons Mary Elizabeth Hurn Direct mail coupon provider Valpak has partnered with eDeals.com to offer printable coupons.   Opinion What Can Marketers Learn from Dating Sites? Mark Taylor, managing partner, Rosetta Two of the most successful online dating sites -- Perfectmatch.com and Eharmony.com -- have found that matching the deep personalities of their members (rather than simple demographics and product presentation) leads to more relevant introductions and therefore, to more conversions, er, I mean long term relationships. It seems to work. According to a Harris Interactive study, Eharmony.com accounts for 2% of all U.S. marriages. If our personalities reveal the underlying drivers of choice, whether for a life partner or a particular brand, why then are marketers under-employing this crucial piece of the targeting puzzle?   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Search optimization tips that will put your brand front and center Bill Lan, VP of account development, Efficient Frontier Roller-coaster economies force marketers to seek strategies that reap the highest levels of ROI. Even in times like these, they feel confident that search advertising will continue to be a valuable investment in the marketing mix. But with increasing competition and a shifting marketplace, marketers must understand the best practices for optimizing search to achieve the desired levels of return from their advertising spend.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat 30th Anniversary Click to read DMNews' 30th anniversary issue
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Red Cross starts e-mail campaign, Valassis revenue drops

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February 23, 2010 Check out DMNews on your smartphone Today's News Red Cross to promote centralized biomedical site with e-mail Dianna Dilworth The American Red Cross has combined its 30 regional biomedical services Web sites into one national portal. The organization will promote the site, which will officially debut February 23, with e-mail and social media at the local level and search engine optimization.   Valassis FY 2009 revenue falls 5.8% Frank Washkuch Valassis' full-year 2009 revenue dropped 5.8% to $2.2 billion from $2.4 billion the prior year. Fourth-quarter 2009 revenue decreased 3.4% year-over-year to $605 million from $626.3 million.   Goodmail CEO Horan steps down after two-year tenure Dianna Dilworth Peter Horan resigned as CEO of Goodmail last week after nearly two years in the position. Daniel Dreymann, co-founder and president of Goodmail, said he will take over Horan's responsibilities. No replacement will be hired.   List Services releases b-to-b e-mail list List Services Corporation introduced the LSC Mail Business to Business Opt In Email on February 22. This file contains an audience of business executives for all types of offers, including technical offers, holiday shopping and newsletters. It is 60% male.   From the print edition Don't use holidays as an excuse to flood your customer's inbox Kevin Mabley, SVP, strategic and analytic consulting group, Epsilon Valentine's Day is a favorite holiday for e-mail marketers. Scheduled reminders are highly effective, targeting is fairly easy and e-commerce is the perfect place for last-minute gifts. However, that doesn't give us the right — or the need — to bombard subscribers with unrelenting e-mails with deals and offers until they buy.   Make sure your SEO and SEM are ready for peak seasons and early shoppers Mark Simon, VP of industry relations, Didit With Valentine's Day just finished and Mother's Day just around the corner, now is the time to consider your overall approach to peak shopping seasons, and how you can be better prepared for them in search.   Today's lists and databases Trans-Actual Pet Owners New list — Trans-Actual Pet Owners — Beach List Direct — This file contains pet owners who order products for their dogs, cats, birds and horses through direct mail, the Internet, telemarketing, television and inserts.   Spanish-Speaking Women Who Shop By Mail New list — Spanish-Speaking Women Who Shop By Mail — Focus USA — This file contains Spanish-speaking women who shop by mail. These women are likely to be married. More than 65% have children at home and spend 38% more on children and teen products than the general population.   Centurion's Affluent Online Apparel Buyers New list — Centurion's Affluent Online Apparel Buyers — Centurion Lists — This file contains people who purchase online often through various retailers. All have income over $150,000. These are people compiled from transactional data who have also responded to surveys detailing purchase information on clothing and similar products.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.