DMNews: Postmaster presses Congress to act on retiree bill

May 8, 2009 Click here to view this newsletter online Check out DMNews on your smartphone On Demand: Today's News Postmaster presses Congress to act on retiree bill Nancy Kearney May 07, 2009 In a letter to a key House subcommittee chairman, US Postmaster General John Potter again pressed his case for Congressional action on proposed legislation that would reduce the agency's out-of-pocket costs for retiree health benefits, which could save the US Postal Service $2 billion this year.   Sears holds on to Acxiom for customer analytics Lauren Bell May 07, 2009 Sears Holdings Corp. has renewed its longstanding partnership with Acxiom Corp. as part of an effort to improve customer relationships and marketing efforts. The 50+-year-old marketing services contract has been renewed for another three years.   RR Donnelley's Q1 sales, earnings drop Chantal Todé May 07, 2009 R.R. Donnelley & Sons Co. reported net sales for the first quarter ended March 31 totaled $2.5 billion, an 18.1% decrease from the first quarter of 2008. The sales drop included a 3.5% negative impact from changes in foreign exchange rates and volume declines across substantially all product lines, as well as continued price pressure.   Mintel survey: Credit card use dropping Nancy Kearney May 07, 2009 Debit cards are trumping credit cards in light of the recession, while more than a fifth of Americans (22%) are leaving both in the wallet, according to a new consumer survey from market research firm Mintel Comperemedia. Nearly half (43%) of those surveyed say they are relying more on their debit cards and using credit cards less because of the recession.   Winn-Dixie to grow data warehouse Lauren Bell May 07, 2009 Grocery chain Winn-Dixie Stores is expanding its Teradata data warehouse in an effort to improve its use of data and analytics in marketing. Winn-Dixie will add additional subject matter areas to its Teradata Enterprise Data Warehouse, which currently houses multiple terabytes of data that Winn-Dixie uses for merchandising, supply chain and marketing analytics.   Crayola kicks off summer with a new campaign calling kids outside Dianna Dilworth May 07, 2009 Crayon maker Crayola is launching a campaign that calls on kids to use their imaginations and go outside.The "Crayola Outdoor Challenge," which debuted May 5, is coinciding with National Physical Fitness & Sports Month, and is aimed at inspiring families to spend more time outside exercising.   Appssavvy partners exclusively with top app developers Sharon Goldman May 07, 2009 Direct sales company Appssavvy has announced six exclusive partnerships with top social media application companies, whose popular apps include Circle of Moms, Pick Your Five, Texas Hold'em Poker, Friends for Sale and Dogbook.   Adrea Rubin is DMA's List Leader of the Year Lauren Bell May 07, 2009 The Direct Marketing Association has named Adrea Rubin, CEO of Adrea Rubin Marketing Inc., its 2009 List Leader of the Year. The annual award honors an individual for outstanding contributions to the list and data industry.   Stanford offers dental hygienists list May 07, 2009 Stanford Direct has introduced the Stanford Direct Dental Hygienists list. This file contains licensed dental hygienists across the country.   In This Week's Print Edition DMNews talks with Damian Bazadona, president of Situation Interactive May 04, 2009 Damian Bazadona, president of digital agency Situation Interactive, discusses a multi-pronged mobile campaign the agency did over the past six months for Blue Man Group.   Mobile is the cherry on top of Dairy Queen's marketing Dianna Dilworth May 04, 2009 Fast food chain Dairy Queen has begun using mobile marketing in an effort both to reach consumers on the go and to promote its new Sweet Deals value menu and has found the results to be sweet.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Rush Industries May 08, 2009 New selects — Rush Industries — Rosemary Ganci & Associates — This file contains people who have purchased gardening, health/grooming and military commemorative products from Rush Industries. These prospects earn an average of $50,000 annually and have made an average purchase of $35. This list is 53% female.   Encompass — Age May 08, 2009 New List — Encompass — Age — West List Brokers — This file contains people who have recently traveled and have filled out a survey about their vacation.   Pre-Natal/New Mothers from American Health Census May 08, 2009 New List — Pre-Natal/New Mothers from American Health Census — DirectInnovations Inc. — Description: This file contains pregnant women and new mothers. These prospects earn an average of $58,490 annually.   Mortgage Brokers Masterfile May 08, 2009 New List — Mortgage Brokers Masterfile — Market Street Lists — This file contains licensed real estate professionals and mortgage brokers. This list is 67% male.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Dos and Don'ts: Local search OrangeSoda co-founder Derek Miner and Gregg Stewart, SVP, TMP Directional Marketing, offer tips on how to become local search-savvy without letting dollars fly out the door. Click here to read. FREE WHITEPAPERS View More Research
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