DMNews: WPP’s pursuit of TNS ends with $1.93B buy

October 13, 2008 Today's News WPP's pursuit of TNS ends with $1.93B buy Chantal Todé October 10, 2008 Media holding company WPP Group PLC has acquired British market research firm Taylor Nelson Sofres (TNS) for $1.93 bil­lion after a months-long pursuit.   General Motors streamlines its CRM Lauren Bell October 10, 2008 General Motors is retaining two Interpublic Group agencies on its CRM roster to work together on its Lifecycle CRM and the GM Card going forward. Mullen, which has long worked on the GM Card; and Campbell-Ewald, another long-time GM partner, will focus on owner and conquest marketing, card member initiatives and discount programs from employees, suppliers, military, college and dealers.   Breeders' Cup looks to WhittmanHart for online push Lauren Bell October 10, 2008 The Breeders' Cup, sponsor of the annual Breeders' Cup World Championship horse races, has tapped WhittmanHart Interactive for digital, interactive and CRM duties. Whittman Hart will be working on marketing, ticketing, wagering and retail for Breeders' Cup across multiple platforms, but with a heavy focus on the brand's online presence.   Success readies women's bi-monthly Lauren Bell October 10, 2008 Success for Women, an offshoot of year-old Success magazine, has hit newsstands with a soft launch. Bookstores nationwide will distribute 50,000 copies of the women's title as a special issue of Success magazine, and another 17,000 copies will be distributed to attendees of this month's The Women's Conference in Long Beach, CA.   Stay connected to stay relevant Sharon Goldman October 13, 2008 You know the feeling: You're sitting in a conference ses­sion or a long meeting and suddenly the voices start sounding like Charlie Brown's teacher, "Wonk-wonk-wonk-wonk-wonk." That's right, "conference coma" happens to the best of us.   List of at-home workers available October 10, 2008 Macromark Inc. has introduced the Web Builders Opportunity Buyers list to the market. These are individuals who are looking to make money by starting their own home business.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Belt tightening reaches USPS Bryan Yurcan October 10, 2008 Facing a $2 billion loss this year and an uncertain economy, the US Postal Service is forced to get creative in its efforts to balance its budget. For the first time, the postal ser­vice has offered voluntary early retirement.   KitchenAid will add DRTV to marketing mix Mary Elizabeth Hurn October 10, 2008 KitchenAid, a division of Whirlpool Corporation World­wide, will launch a new DRTV campaign on November 3 to pro­mote its high-end stand mixer.   Today's lists and databases Catholic Republican Donors October 13, 2008 New Selects - Catholic Republican Donors - List Connection Inc. - Description: This file contains Catholic individuals who have contributed to the GOP's fundraising efforts within the past year. They are 60% female with an average income of $35,000 and average donation of $20.   Building Cleaning Maintenance Services Classified October 13, 2008 New List - Building Cleaning Maintenance Services Classified - Infinite Media - Description: This b-to-b file contains establishments that work in building cleaning and maintenance services.   Friends of the World Food Program October 13, 2008 New List - Friends of the World Food Program - National Fundraising Lists - Description: This file contains donors to the Friends of the World Food Program, a nonprofit organization dedicated to building awareness about world hunger issues, gaining and offering support for hunger relief programs and generating money for future operations of the World Food Program.   Mid America Motorworks Corvette Catalog October 13, 2008 New List - Mid America Motorworks Corvette Catalog - Direct Media Inc. - Description: This file contains Corvette owners and aficionados that are, on aver­age, age 40 with an average income of $75,000. They are 75% male.   Classifieds Web Business Analyst Senior Retention Manager Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!! Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests! Our career site is located at: http://unitedonline.com/careers/index.html Sales Professional Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Podcast DMA president/CEO John Greco discusses upcoming DMA 08 Conference & Exhibition DMNews editor in chief Cara Wood talks with DMA president and CEO John Greco about the upcoming DMA 08 show and its theme, "R U connected?" Click here to read. DMNews seeking e-commerce experts DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information. 3 Tips: word-of-mouth marketing Three experts each offer their best tips on how to reach those all-important "influencers." Click here to read. FREE WHITEPAPERS View More Research DMNews Jobs Market Director of Online Marketing Giant Eagle, Inc   Pittsburgh, Pennsylvania Director of Internet Marketing PHE, Inc  Hillsborough, North Carolina Experienced List Manager/Broker Executive Convergence  Direct Marketing Bethesda, Maryland Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Marketing Manager Reader's Digest Association Pleasantville, New York National Account Executive RSVP Publications Tampa, Florida

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