DMNews: USPS reveals financial stabilization plan, CMO Council readies contest

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March 3, 2010 Check out DMNews on your smartphone Today's News USPS reveals financial stabilization plan, including exigent price increase Kate Muth The US Postal Service unveiled a 10-year plan to return to profitability on March 2. The initiative focuses on aggressive cost-cutting, increased productivity, new products and legislative reform, including a transition to a five-day-per-week delivery schedule. In addition, Postmaster General John Potter said the USPS will seek an exigent price increase that exceeds its inflation-based price cap in 2011.   CMO Council to launch contest to promote South Africa Mary Elizabeth Hurn The Chief Marketing Officer (CMO) Council will launch a contest on March 15 inviting advertising professionals and digital media buffs to create a campaign for the 2010 FIFA World Cup host country, South Africa.   ExactTarget acquires Twitter platform CoTweet Kevin McKeefery E-mail marketing firm ExactTarget has acquired Twitter-management platform CoTweet for an undisclosed sum. CoTweet, a Web-based application, will retain its name and office in San Francisco. Its seven full-time employees will be integrated into ExactTarget's company structure.   Merkle names Weninger first chief creative officer Kevin McKeefery Relationship marketing agency Merkle has hired Mark Weninger as its first chief creative officer. He is overseeing all creative from the company's seven offices and reports to co-presidents Tim Berry and Patrick Hennessy.   Colossal Profits turns to MetaResponse for list management Colossal Profits awarded MetaResponse Group list management representation of its e-mail and postal files. Both lists are new to the market.   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   From the print edition Use mobile's personalization, to offer value and maintain customer engagement David Javitch, VP of marketing, Scanbuy The mobile device is one of the most personal of its kind, even more so than the PC. Though marketers are excited by the opportunities this personalization offers, it must be used carefully. Tools like direct mail, print advertising and even packaging can now all become interactive in seconds through the mobile device. What you need to do is start with specific business objectives in mind and execute effectively.   Mobile is now an extension of the desktop and marketers should embrace this David Brussin, founder and CEO, Monetate I think mobile marketing holds huge potential for technology marketers right now if they understand that most consumers, and particularly consumers of technology products, are treating mobile devices as an extension of the desktop or laptop browser, not as a separate mode. That means your mobile marketing must now live up to the same standards as your "traditional" online marketing, in all respects, including depth of information and user experience.   Today's lists and databases Scranton Gillette Communications Email Database Mailing List New list — Scranton Gillette Communications Email Database Mailing List — MeritDirect — This file contains subscribers Scranton Gillette's seven publications. These include executives with corporate, government and technical titles in the manufacturing, engineering, agriculture and transportation industries.   Healthcare Packaging New list — Healthcare Packaging — Statlistics — This file contains subscribers to Healthcare Packaging, a monthly online magazine focusing on medical device packaging and pharmaceutical packaging.   Monterey Bay New management — Monterey Bay — Direct Media Millard — This file contains mostly women who buy from the Monterey Bay luxury clothing catalog and Web site. Average age of prospects is 50; average income, $75,000; and average order, $150.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: Spammers disguised as legitimate brands; ExactTarget acquires Twitter platform CoTweet

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March 3, 2010 Check out DMNews on your smartphone Advertisement Free Email Breakthrough Report Q409 How are Southwest Airlines, Esurance and other forward-thinking brands pushing the email marketing envelope? StrongMail's new Q409 Email Breakthrough Report explores the latest trends and best practices, including excellence in social media integration, dynamic content and branding. Get It Now >> Inbox Insider Inbox Insider: Spammers disguised as legitimate brands Dianna Dilworth Spammers are sly. So it's no wonder they take advantage of popular brands' reputations to pull one over on the consumer. This past week saw two spam attacks in which e-mails appeared to be from legitimate brands.   News ExactTarget acquires Twitter platform CoTweet Kevin McKeefery E-mail marketing firm ExactTarget has acquired Twitter-management platform CoTweet for an undisclosed sum. CoTweet, a Web-based application, will retain its name and office in San Francisco. Its seven full-time employees will be integrated into ExactTarget's company structure.   Saks Fifth Avenue integrated initiative encourages fresh fashion Dianna Dilworth Saks Fifth Avenue has launched a campaign encouraging consumers to try new styles. The "Think about" effort, which runs through June, includes e-mail, direct mail, social media, digital ads and in-store signage.   LendingTree parent to launch multivertical lead-generation site Mary Elizabeth Hurn Tree.com, parent company of loan comparison engine LendingTree, will launch a pay-per-performance customer acquisition channel in this year's second quarter. At the Web address Tree.com, the site will aggregate vendors in the education, automotive, personal finance, home services, real estate, health and insurance verticals.   E-mail scam targets American Airlines customers Dianna Dilworth Scammers recently sought consumer information by distributing e-mail messages pretending to be from American Airlines. The phishing messages appeared to have been sent from American Airlines' AAdvantage frequent flyer program.   Opinion Tips for e-mail marketing bliss Eric Rabinowitz, president of The Nurture Institute Bliss may be too strong a word when it comes to anything marketing-related, but according to the Direct Marketing Association, every dollar spent on e-mail marketing generates $43.62 in revenue. That, of course, is the average. Follow these rules and get better results from your e-mail campaigns.   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   For best engagement, follow 40-40-20 rule By Andrew Sambrook, general manager of IDG List Services For many years, direct marketing messages were mostly about a company and its products, with little thought given to the recipients and their needs. With inboxes filled thanks to the popularity of e-mail marketing, irrelevant information is likely to be ignored or treated as spam.   Lists and Databases LiveCareer.Com New Mover Database New list — LiveCareer.Com New Mover Database — Net60 — This file contains consumers who have recently moved residence. These individuals are actively seeking information and assistance to change their career, learn new skills or start a new business.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.