DMNews: Draftfcb snags Sharpie, Expo, Prismacolor accounts

April 1, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Draftfcb snags Sharpie, Expo, Prismacolor accounts Lauren Bell March 31, 2009 Draftfcb has been named US agency of record for Newell Rubbermaid's Sharpie, Expo and Prismacolor brands. The agency was selected following a formal RFP, which included advertising, digital, shopper marketing, retail and promotions. Y&R Chicago, Ogilvy Chicago and Brand Buzz NY also competed in the single-round review.   Merkle creates healthcare practice Chantal Todé March 31, 2009 In response to an increasing shift toward direct consumer relationships in the pharmaceutical marketplace, Merkle has decided to formally create a healthcare practice after years of working with healthcare and pharmaceutical clients. The focus of the practice will be providing data-driven marketing strategy and integrated communications to healthcare and pharmaceutical companies.   MySpace partners with Citysearch for local venture Mary Elizabeth Hurn March 31, 2009 Social networking giant MySpace has partnered with Citysearch to launch MySpace Local, a small business directory that allows the MySpace community to review, rate and share content from local businesses nationwide. Coors and Outback Steakhouse will serve as the initial brand sponsors for the launch. The announcement was made in a Webcast today by Chris DeWolfe, co-founder and CEO of MySpace, Jeff Berman, president of sales and marketing at MySpace, and Jay Herratti, CEO of Citysearch.   Digitas' Rossman to join AKQA as president Dianna Dilworth March 31, 2009 Digitas' Jim Rossman is jumping ship to join AKQA as its president/chief operating officer. Rossman will leave his current role as chief operating officer at Digitas, the Publicis Groupe direct and digital marketing unit, later in April to join AKQA.   NextMark offering video in data cards Mary Elizabeth Hurn March 31, 2009 Marketing services provider NextMark has added a video option to its data cards to enable list managers to provide more in-depth information about a particular list not available in traditional data cards. Previously, a list broker would visit the buyer in person, which might be costly and may not prove to have a positive impact on ROI, explained Chris DeMartine, director of business development at NextMark.   Yield Software launches search management tool for SMBs Mary Elizabeth Hurn March 31, 2009 Yield Software has launched its Yield Web Marketing Suite, a tool that allows search marketers to better optimize and track their paid search, natural search and landing pages.   Newsmax looks for subscribers in TV, radio Lauren Bell March 31, 2009 Newsmax Media has launched direct response TV and radio ads in an effort to win over new subscribers to Newsmax magazine. The commercials offer four free issues of the conservative-leaning monthly as well as a free World Bank Emergency Radio. Consumers who accept the offer are then targeted for further marketing to convince them to switch to a full-year paid subscription.   New movers list now available March 31, 2009 Media Source Solutions has introduced the New Movers at E-mail Addresses list to the market. This list is composed of people who are looking to settle down in their new homes.   In This Week's Print Edition Dress up kids' campaigns Bryan Yurcan March 30, 2009 The market for children's clothing is still holding steady, but it carries its own challenges: competition and changing customers.   Deliver top results with digital production March 30, 2009 Digital production systems can help you save costs, improve efficiency and get to market faster. Four industry experts discuss how marketers can get started with these bottom line-boosting tactics   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases October Research Business Email File April 01, 2009 New E-mail - October Research Business Email File - MetaResponse Group - Description: This file contains buyers of products from October Research Corpo­ration.   Grandparents April 01, 2009 New List - Grandparents - The Services Group - Description: This file contains business professionals who are also grandparents.   Donors to Breast Cancer Appeals April 01, 2009 New List - Donors to Breast Cancer Appeals - Trinity Direct - Description: This file contains people who have donated to breast cancer charities and are direct mail responsive.   Small Business Digest Canada Active Subscribers at Postal and E-mail Addresses April 01, 2009 New List - Small Business Digest Canada Active Subscribers at Postal and E-mail Addresses - DirectInnovations, Inc. - Description: This file contains small busi­ness owners and managers in Canada.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Q&A with...Fred Balboni, global retail industry leader, IBM Business Consulting Services Fred Balboni, global retail industry leader of IBM Business Consulting Services, offers the lowdown on the survey results as well as his outlook on the retail environment overall. Click here to read. FREE WHITEPAPERS View More Research
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