The iMedia 25: West Coast Agencies to Watch

July 27, 2011 issue Forward this newsletter  |   Subscribe  |   View online

The iMedia 25: West Coast Agencies to Watch By iMedia Editors iMedia presents its 2011 list of key West Coast agencies that move, shape, and lead digital. See which ones made the cut! The plight of the modern digital agency By Bob Garfield As agencies fight to remain relevant, it has never been more critical for marketers to reevaluate their own practices. From privacy to relevancy, find out what is endangering the digital landscape. 5 steps to success with daily deals By Rich Razgaitis If you're a business owner, it's important to be prepared prior to running an online deal. You can easily find success with group buying by following these guidelines. Forces that secretly control your campaigns By Peter Shankman In marketing, we only focus on a handful of indicators to determine the efficacy of our social campaigns -- Facebook fans, Twitter followers, and the like. Read on to find out what powers these elements, and start strengthening them today. LATEST BLOG POSTS More posts In Email Marketing, Testing Never Stops By Janine Popick In traditional advertising, you spend a lot of time and money coming up with that perfect creative campaign idea, produce the TV commercials/radio spots/print ads, let them loose in the wild and you're pretty much done.Inemail marketing, it's never... How to Drive Social Engagement Around Events By Arden Kaley Recently, I oversaw the Twitter community management for R2integrated client BIO, at the 2011 Bio International Convention. At first, I wondered, how am I going to connect with the attendees and presenters at the worlds largest event for thought... Connected Devices: Can We Handle Their Proliferation? By Neal Leavitt An organization called The Amphion Forum has been spearheading a series of invitation-only executive roundtables that this year have been held in Las Vegas, Chicago, and most recently, Washington, DC. I was extended an invitation to last weeks... Facebook Is Still Priority #1 for Brands By Tom Edwards While a lot of buzz and attention has been placed on Google+ over the past few weeks it is too soon for brands to divert attention & dollars away from Facebook. While there isa lot of speculation on how Google+ will enable brands, one thing is... Search –The Missing Link By Daniel Flamberg Search marketers have always assumed that some kind of relationship between organic and paid search exists, but weve never been able to put our fingers on it exactly. Clients, looking for efficiencies, often question the value of paid search versus... Use Personas to Segment by Buying Behavior By Tony Zambito Image via WikipediaIf youve come up the ranks in B2B Marketing and/or Sales, you know the quarterly and perhaps even monthly drill. We look at opportunities via company name, whether they are Global 2,000 or Fortune 500, deal size potential, and...  blog More posts Start-Up Watch COD: Rapportive helps you learn everything about contacts, right in GMAIL By Jim Nichols Ive spoken a couple of times on this blog about how having rich information about business contacts can make a big difference for your business. We thrive on personal relationships, and Rapportive... Learn more about ad:tech » Register for the next event » LATEST COMMENT Love the post, the more of these we see, the more (hopefully) we'll see clients moving away from the click as a measure of brand effect. Looking at overall conversion uplift post campaign is useful when you have strong assumptions ... Dieter Van Roekel on: 10 reasons to hate the click MOST READ ARTICLES 1. 3 reasons Groupon is bad for your business 2. Paid social media: 5 opportunities you're overlooking 3. Why email newsletters are digital litter 4. 4 deliberately controversial ad campaigns 5. 10 reasons to hate the click SUMMIT COVERAGE More photos Joan FitzGerald, VP Television Sales and Business Development, comScore, Inc. Anant Mathur, SVP and Director, Strategy and Analytics, Starcom MediaVest Group See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Sept 11-14, 2011 Coronado, CA Summit info Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info   Advertisement     LATEST JOBS More jobs Manager, Search Marketing Integrated Marketing Manager Digital Media Supervisor Digital Media Director ~ Entertainment-Focused Media Agency Digital Associate Media Director - Ad Ops Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Winston Binch Partner/Chief Digital Officer, Deutsch LA See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

The email address for your subscription is fashionarchive@gmail.com. To unsubscribe, follow this link. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book. If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 23382 Mill Creek Drive, Suite 130, Laguna Hills, CA 92653. To advertise with iMediaConnection.com contact Mike Pubentz.