DMNews Email Marketing Weekly: Constant Contact acquires NutshellMail

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May 26, 2010 Check out DMNews on your smartphone Advertisement New Travel & Hospitality Study: Top Email Marketing Priorities and Challenges for 2010 A new analyst report by The Relevancy Group identifies the top challenges for email marketers in the travel and hospitality industries, including the need for integrated marketing and how marketers are addressing list churn. Get insight and recommendations on topics such as email deliverability, social media integration and contact frequency management. Download your free copy today. Inbox Insider Inbox Insider: E-mail service providers break the mold Dianna Dilworth E-mail marketing service providers are becoming more than just that. They are transitioning to social marketing providers, mobile marketing companies, behavioral marketing firms and so on.   News Constant Contact acquires NutshellMail Dianna Dilworth E-mail marketing services provider Constant Contact acquired NutshellMail, a social media monitoring firm, May 24 for an undisclosed sum.   MyBuys to acquire Veruta to expand personalization tools Dianna Dilworth Marketing services firm My Buys has acquired Veruta, an ad network optimization company, for an undisclosed sum.   HSN, Harrah's to launch sweepstakes-focused campaign Iris Dorbian Retailer HSN and casino company Harrah's Entertainment will launch a campaign June 1 to promote HSN's 33rd birthday. Dubbed "Lucky 33 Birthday Celebration," the effort will include sweepstakes, e-mail, direct mail and package inserts.   Opinion A holistic e-mail program sells burgers and builds loyalty By Simms Jenkins, CEO of BrightWave Marketing and EmailStatCenter.com Ted's Montana Grill, a national restaurant chain founded by Ted Turner and restaurateur George McKerrow Jr., needed to redefine and rejuvenate an e-mail program filled with potential and eager subscribers. We helped Ted's develop a VIP-type e-mail program where value and benefits resonated with subscribers.   Lists and Databases Avante Multiselex - How Does Your Garden Grow? Gardening Responders New list — Avante Multiselex - How Does Your Garden Grow? Gardening Responders — Media Source Solutions — This file contains consumers that take pride in the landscaping of their homes, interior plants, and vegetable gardens.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Multichannel e-mail emerges as the newest trend By Jeanniey Mullen, CMO of Zinio Anyone trying to send an electronic message to another person right now must make a very important decision: Through which vehicle do I want to use to send my message?
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: MasterCard plans e-commerce, mobile payment innovation portal

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May 26, 2010 Check out DMNews on your smartphone Advertisement It's Email Marketing... Elevated. iContactPlus delivers a leading email marketing platform plus customized managed solutions. Our Certified Experts work with you, hand-in-hand, to make certain your email-marketing campaigns succeed. Our goal is your goal: to maximize the value of your customer relationships. Visit iContactPlus to Learn More! Today's News MasterCard plans e-commerce, mobile payment innovation portal Iris Dorbian Financial services giant MasterCard will launch a portal later this year to help independent developers innovate e-commerce and mobile payment applications.   Hoover hawking vacuum cleaners with infomercials Nathan Golia Cleaning equipment manufacturer Hoover launched an integrated campaign May 25 to support several new products. The company is promoting its FloorMate Hard Floor Cleaner through December via both long- and short-form DRTV spots, which were produced by Hawthorne Direct.   Yahoo acquires location-based social network Koprol Dianna Dilworth Yahoo has acquired Indonesia-based mobile, social and location-based technology company Koprol for an undisclosed sum.   Postal Service reports $382M April net loss Frank Washkuch The US Postal Service saw a net loss of $382 million in April, bringing its seven-month total net loss for its 2010 fiscal year to $2.26 billion.   Alliance Data rewards program brings Whirlpool Canada on board Kevin McKeefery Alliance Data's Canadian Air Miles Reward Program has signed Whirlpool Canada to a multi-year partnership, effective June 1.   From the print edition Marketers find geotargeting helps customer loyalty Frank Washkuch To reach consumers where they are — literally — marketers are adding location-based technologies to their loyalty and couponing programs.   Networks turn to DRTV in tough times Ron Bliwas President and CEO, A. Eicoff & Co. On January 2, 1971, the ban on cigarette advertising created a huge drop in television advertising revenue to the tune of about $270 million. The recent recession created a similar decline. In both instances, direct response advertisers rode to the rescue.   Today's lists and databases Amerilist Tots to Tweens Children's Apparel Buyers New list — Amerilist Tots to Tweens Children's Apparel Buyers — Amerilist — This file contains consumer buyers of children's apparel. Based on analytical modeling, they have been identified as 100% female, between the ages of 35 and 45 with children in the home.   One Step Ahead and Leaps and Bounds Universe Canadian New list — One Step Ahead and Leaps and Bounds Universe Canadian — Direct Media Millard — This file contains Canadian One Step Ahead buyers. These are affluent internet and catalog consumers, mostly busy moms, looking for products for their babies and children.   CiTDB Google Applications Software Users New list — CiTDB Google Applications Software Users — Worldata — This file contains professionals who use Google applications to enhance and simplify online business practices. They are interested in cost effective strategies, improving productivity and maintaining security to meet technical requirements.   Classified RUSS REID — ACCOUNT DIRECTOR, WASHINGTON, DC Russ Reid, the nation's leading full service direct response agency serving nonprofits for over 40 years, seeks experienced Account Director. Must be an expert in Direct Response, with experience in continuity marketing. College deg. w/min. 7 yrs. experience in account service. The AD is a strategic partner to the client, managing strategy development, planning and details of a client account; synthesizing account strategy into a working plan; creating and managing account budget; and nurturing the client while ensuring account profitability and growth. Attn. to detail, strong organizational/analytical skills, and effective written/oral communication skills a must. Proficient in MS Office, Word, Excel, PowerPoint. Please respect our recruitment process by applying only to bestworkplace@yahoo.com and using "Account Director - DC" as the subject of your email. Please do not email other names on our website. No recruiters please. In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.