DMNews Email Marketing Weekly: Constant Contact acquires NutshellMail

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May 26, 2010 Check out DMNews on your smartphone Advertisement New Travel & Hospitality Study: Top Email Marketing Priorities and Challenges for 2010 A new analyst report by The Relevancy Group identifies the top challenges for email marketers in the travel and hospitality industries, including the need for integrated marketing and how marketers are addressing list churn. Get insight and recommendations on topics such as email deliverability, social media integration and contact frequency management. Download your free copy today. Inbox Insider Inbox Insider: E-mail service providers break the mold Dianna Dilworth E-mail marketing service providers are becoming more than just that. They are transitioning to social marketing providers, mobile marketing companies, behavioral marketing firms and so on.   News Constant Contact acquires NutshellMail Dianna Dilworth E-mail marketing services provider Constant Contact acquired NutshellMail, a social media monitoring firm, May 24 for an undisclosed sum.   MyBuys to acquire Veruta to expand personalization tools Dianna Dilworth Marketing services firm My Buys has acquired Veruta, an ad network optimization company, for an undisclosed sum.   HSN, Harrah's to launch sweepstakes-focused campaign Iris Dorbian Retailer HSN and casino company Harrah's Entertainment will launch a campaign June 1 to promote HSN's 33rd birthday. Dubbed "Lucky 33 Birthday Celebration," the effort will include sweepstakes, e-mail, direct mail and package inserts.   Opinion A holistic e-mail program sells burgers and builds loyalty By Simms Jenkins, CEO of BrightWave Marketing and EmailStatCenter.com Ted's Montana Grill, a national restaurant chain founded by Ted Turner and restaurateur George McKerrow Jr., needed to redefine and rejuvenate an e-mail program filled with potential and eager subscribers. We helped Ted's develop a VIP-type e-mail program where value and benefits resonated with subscribers.   Lists and Databases Avante Multiselex - How Does Your Garden Grow? Gardening Responders New list — Avante Multiselex - How Does Your Garden Grow? Gardening Responders — Media Source Solutions — This file contains consumers that take pride in the landscaping of their homes, interior plants, and vegetable gardens.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Multichannel e-mail emerges as the newest trend By Jeanniey Mullen, CMO of Zinio Anyone trying to send an electronic message to another person right now must make a very important decision: Through which vehicle do I want to use to send my message?
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