DMNews: Carl's Jr., Hardee's team with Coca-Cola for loyalty promotion

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May 27, 2010 Check out DMNews on your smartphone Advertisement It's Email Marketing... Elevated. iContactPlus delivers a leading email marketing platform plus customized managed solutions. Our Certified Experts work with you, hand-in-hand, to make certain your email-marketing campaigns succeed. Our goal is your goal: to maximize the value of your customer relationships. Visit iContactPlus to Learn More! Today's News Carl's Jr., Hardee's team with Coca-Cola for loyalty promotion Dianna Dilworth CKE Restaurants' fast-food chains Carl's Jr. and Hardee's have partnered with Coca-Cola for a campaign including e-mail, mobile marketing to loyalty club members and point-of-sale coupons. Marsh Inc., CKE's design agency, worked on the promotion.   Papa John's kicks off online recipe contest Dianna Dilworth Pizza chain Papa John's International is conducting a web-based contest encouraging consumers to create a new pizza for its menu. The effort began May 25.   Chrysler names SapientNitro digital AOR Kevin McKeefery Chrysler has named SapientNitro its digital agency of record. A Chrysler representative confirmed the relationship but declined further comment.   Holiday Inn makes aggressive rewards play for brides- and grooms-to-be Nathan Golia InterContinental Hotels Group's Holiday Inn chain launched a campaign May 26 to increase its profile in the weddings industry. Consumers who book a reception from June 1 to December 30 at any Holiday Inn could receive a gift card up to $750 toward their honeymoon.   Time Inc. releases eight e-mail lists through DMM Time Inc. and list manager Direct Media Millard announced the release of eight new-to-market lists of subscriber e-mail addresses May 26.   From the print edition Magalog sells gardening book effectively Dean Rieck, copywriter, Direct Creative In these days of shrinking budgets and climbing costs, many businesses have moved toward smaller direct mail formats. However, that isn't the case for Jerry Baker, author of several "tips and tricks" gardening books.   Direct mail drop doesn't tell the whole story Carol Krol We've all heard the staggering numbers on the precipitous drop in direct mail, but let me remind you: There were 35 billion fewer pieces of mail in the system in 2009 compared with 2007's tally. It is in part why the US Postal Service, which reported an almost $2 billion shortfall in the first half of its fiscal 2010, is considering doing away with Saturday delivery.   Today's lists and databases RetirementJobs.com New list — RetirementJobs.com — Statlistics — This file contains individuals age 50 and older that look to www.RetirementJobs.com to seek work that reaches their lifestyle and economic security needs.   Hammacher Schlemmer B2B Catalog Buyers Masterfile New list — Hammacher Schlemmer B2B Catalog Buyers Masterfile — MeritDirect — This file contains customers who purchase from a variety of offers including: gift, home decor, apparel, high‐tech gifts and gadgets, general merchandise and much more.   Ultra Affluent Female Magazine Subscribers New list — Ultra Affluent Female Magazine Subscribers — Byrum & Fleming — This file contains female magazine subscribers.   Classified RUSS REID — ACCOUNT DIRECTOR, WASHINGTON, DC Russ Reid, the nation's leading full service direct response agency serving nonprofits for over 40 years, seeks experienced Account Director. Must be an expert in Direct Response, with experience in continuity marketing. College deg. w/min. 7 yrs. experience in account service. The AD is a strategic partner to the client, managing strategy development, planning and details of a client account; synthesizing account strategy into a working plan; creating and managing account budget; and nurturing the client while ensuring account profitability and growth. Attn. to detail, strong organizational/analytical skills, and effective written/oral communication skills a must. Proficient in MS Office, Word, Excel, PowerPoint. Please respect our recruitment process by applying only to bestworkplace@yahoo.com and using "Account Director - DC" as the subject of your email. Please do not email other names on our website. No recruiters please. In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies
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