Exclusive Invitation to the Caples Awards & DMNews Creative Jam

I would like to extend a personal invitation to attend the 31st John Caples International Awards dinner and first DMNews Global Creative Jam, a forum for agency creatives and marketing executives to discuss the issues facing the industry. The Caples Awards is at a critical moment in its history. Before Caples founder Andi Emerson’s death in 2008, she was determined to ensure Caples' continuity and, moreover, its growth into an even bigger and more celebrated event. Last year, Andi and the Caples board agreed to enter into an important partnership with DMNews, part of Haymarket Media, to produce and manage the event.

The partnership with DMNews has already proved to be a big success. We judged nearly 900 entries to the awards this year, and some 70 judges from around the world took part in the process. This year's Awards dinner on March 19th will be the best yet, taking place at Capitale, a hip downtown Manhattan location. DMNews is also convening a unique forum called the Global Creative Jam on the day of the Awards dinner. The Jam will include a series of in-depth roundtable discussions, as well as presentations from creative and marketing leaders, on the importance of taking creative risks. It will be an informative and intimate opportunity to glean best practices from the world's top minds and share your own concerns and solutions. Your time is valuable. We’ve designed the day to ensure you receive the most benefit while away from the office. It is vital that you take part in industry activities, making the Awards Dinner and Global Creative Jam the prime opportunity. By purchasing a table at the dinner, or tickets for you and your team to attend both events, you are not only supporting the DM industry, but are also reaping the full benefits of membership to the elite community of creatives to which you already belong. I have included registration details for both events below, and I look forward to seeing you on March 19th. Best regards, Cara Wood Editor in chief DMNews Caples Awards dinner & presentation The John Caples International Awards will be held on Thursday, March 19 at Capitale, 130 Bowery in New York, NY USA. CLICK HERE to reserve your spot today. Please select “Dinner Attendee” as the registration type to ensure you register appropriately. DMNews Global Creative Jam We know budgets are limited at this time, so we wanted to offer you the most in one day. In conjunction with the awards dinner on March 19, DMNews is presenting a one-day Creative Jam on the importance of taking creative marketing risks, focusing on both the critical importance of standing out in the market, as well as the practical issues that can derail a creative execution. The Jam will feature a series of intensive roundtable discussions between marketers and creatives, each one tackling a different perspective on the challenges of taking risks in marketing campaigns today. The roundtables will be led by creatives as well as marketing leaders, who will share their proprietary insights into selling in risky concepts, maintaining brand integrity with dangerous ideas, and how to forge winning partnerships between creatives and marketing leadership. As an integral part of the Caples community, we would like to extend a special rate of $495, a $200 discount, to attend the event. It’s important to mention a Jam ticket includes complimentary attendance to the Caples Awards dinner. The price of $495 provides you a full day of events. If you register for the Jam, please select “Jam Attendee” at the time of registration. CLICK HERE to reserve your spot at the discount rate. On behalf of DMNews and the John Caples International Awards, I thank you for your continued support of the DM industry, and I look forward to seeing you again on March 19. If you have questions, please feel free to contact Pilar Mustafa at +1 646 638 6059 or pilar.mustafa@haymarketmedia.com. To be removed from future messages from DMNews, please use this link: http://haymarketcomm.net/o/?ZXD=113.35044232.35044232 Haymarket Media Inc., 114 W. 26th St., 4th Floor, New York, NY 10001

DMNews' Database Weekly: Cakebread, fresh from Salesforce, joins Xactly

February 12, 2009 News Cakebread, fresh from Salesforce, joins Xactly Lauren Bell February 11, 2009 Steve Cakebread, who left his post as Salesforce.com president and chief strategy officer on Feb. 1, has joined Xactly Corp. as CFO.   USTA focuses on youth, retention efforts for 2009 Lauren Bell February 10, 2009 In a down market for many nonprofit organizations, the United States Tennis Association (USTA) is trying to hold on to valuable members and entice young players to join. To assist this push, the USTA has renewed its contract with database marketing services provider Quaero for another three years.   Melissa Data adds to phone, address data Lauren Bell February 09, 2009 Melissa Data has acquired M1 Data and Analytics from Metro One Telecommunications Inc. for an undisclosed price.   InfoGroup reports Q4 revenue drop Bryan Yurcan February 09, 2009 InfoGroup reported a 4% decline in revenue for the fourth quarter of 2008, down to $178.1 million from $185.8 million over the same period in 2007, according to its earnings report released today.   Brooks Brothers adds MBS CRM for better personalized marketing Lauren Bell February 06, 2009 High-end retailer Brooks Brothers has tapped database marketing company MBS to help boost its CRM and retention efforts.   Column Hunting customers across channels Jeff Hassemer, VP of product management, Entiera February 11, 2009 One bright spot of the 2009 economy is that poor economies force us to become more efficient with our resources. We need to get the most out of what we have at our fingertips. For a lot of businesses, hunting down their customers across channels is a good place to start.   DMNews' Essential Guide to Lists, Database Marketing & Data Services When it comes to e-mail lists, more marketing is better Robert Vanselow, VP of sales and marketing, Newsmax Media February 11, 2009 E-mail marketers are faced with many challenges — chief among them is list performance.   The 2008 DMNews Essential Guide to Lists & Databases is now online January 26, 2009 The 2008 DMNews Essential Guide to E-commerce is now available as a PDF file. Click on the image or headline to download it.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: StrongMail will power Equifax e-mail

February 12, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News StrongMail will power Equifax e-mail Dianna Dilworth February 12, 2009 Business-to-business technology marketing services firm Equifax has selected e-mail service provider StrongMail to power its e-mail marketing product. Under the terms of the agreement, Equifax clients that want to add e-mail to the marketing efforts that they are doing with the firm will now be powered by StrongMail's e-mail system on the back end.   Cakebread, fresh from Salesforce, joins Xactly Lauren Bell February 11, 2009 Steve Cakebread, who left his post as Salesforce.com president and chief strategy officer on Feb. 1, has joined Xactly Corp. as CFO.   Lotame, AdNectar, Buddy Media tap Vizu for social media campaign tracking Mary Elizabeth Hurn February 11, 2009 Online ad measurement system provider Vizu Corporation has entered into partnerships with Lotame, AdNectar and Buddy Media. The companies all have signed on to use Vizu's Ad Catalyst system to measure their clients' ad effectiveness on social media sites.   Trail Foods' new e-commerce site ties in to social campaign Dianna Dilworth February 09, 2009 Outdoor food manufacturer Trail Foods has launched a new e-commerce Web site and a new social media campaign. The new e-commerce site, which was designed by interactive agency Squeaky, is part of the vision of new owner Chris Pfeiffer.   Pro-choice donors list now available February 11, 2009 ListBargains has introduced the Give and Let Give Pro Choice Donors at E-mail. This list is composed of people who have made donations to efforts to educate women about making informed decisions when it comes to pregnancy.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Lion Nathan "TED696 Project" January 16, 2009 When Tooheys Extra Dry (TED) launched its 696ml longneck bottles, it saw the standard brown paper bag they were sold in as a challenge to any branding efforts. With the TED696 Project it overcame the problem by asking street artists and designers to create a branded brown paper bag especially for the TED696.   Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition How would consolidation affect search? February 09, 2009 Recently, Google backed away from a shared advertising agreement with Yahoo, which itselfis eyed by Microsoft. Our experts debate how consolidating engines affects search marketing   Web publishers see a burgeoning opportunity in womens' content Lauren Bell February 09, 2009 From iVillage to Jezebel to WoWoWoW, sites catering to women are picking up speed with a powerful demographic segment that can't seem to get enough of them. Women's sites were one of the fastest growing Web site categories in 2008, gaining 46% more unique visitors than that category saw in 2007, according to ComScore.   Today's lists and databases Nelnet Education Financial Services Ride-Along February 12, 2009 New Insert - Nelnet Education Financial Services Ride-Along - Leon Henry Inc. - Description: This file contains the opportunity to place your inserts in Nelnet's loan mailings.   America's Business Financial Group V February 12, 2009 New List - America's Business Financial Group V - The Services Group - Description: This file contains business professionals.   Music Enthusiasts from Listopedia Consortium February 12, 2009 New List - Music Enthusiasts from Listopedia Consortium - Marketing Advisory Group - Description: This file contains people who enjoy listening to a wide variety on music.   The Japan Woodworker February 12, 2009 New List - The Japan Woodworker - Names and Addresses - Description: This file contains people who have purchased woodworking tools and products through the Japan Woodworker catalog.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. DMNews Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   A two-for-one opportunity you can't afford to miss Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Online Exclusive Problem Solver: Are there simple ways to reduce my direct mail costs? Dean Rieck, copywriter at Direct Creative, offers tips on trimming a direct mail campaign budget. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.