| News about digital retail commerce |  |
- Virtual models and the future of online fashion sales
Sweden-based Looklet is working with large fashion chains including H&M and Vente-Privee to create virtual models to sell their looks online. The company's technology provides high-quality images while eliminating the need for costly, time-consuming photo shoots, according to co-founders Adam Berg and Robert Ahlborg. Business Insider (9/11)       | MAPIC EXPECTS 8,500 PARTICIPANTS
MAPIC--the international retail real estate industry's gold standard trade show--plans to host 8,500 participants at their 2012 show this November 14-16 in Cannes, France. Meet with executives from international developers (Klépierre-Ségécé, Land Securities, ECE…), international retailers (H&M, Zara, Apple...), and related sectors to bolster your presence across the globe. More about MAPIC | |
- Shop.org's Annual Summit: Keynote looks back at early e-commerce
The general consensus is that the first e-commerce transaction took place in 1994, a year before Netscape became the first Internet company to go public, spawning an industry that seems to have grown at warp speed since, investment veteran Michael Zeisser said in his keynote speech at Shop.org's Annual Summit. Among his top lessons learned in the years since: "In our industry, there are no second chances." Shop.org Blog (9/11) - How M&S is finding multichannel success
 U.K.-based retail icon Marks & Spencer has invested in new multichannel strategies aimed at keeping up with tech-savvy core customers at home and abroad, director David Walmsley told Shop.org Annual Summit attendees. His short list of tips for success starts with obsessing about who your customers are and what they care about. Shop.org Blog (9/11)  |
This white paper offers the key insights retailers are looking for when determining the best ways to provide the personalized experience consumers are looking for from retailers' mobile strategies. Learn how to effectively reach shoppers via mobile devices and which mobile technologies to deploy. Download. | |
- Fashion fans pay full price for first crack at latest styles
Online retailer Shangpin transformed itself two years ago from a discount seller of last season's overstock to an exclusive, members-only flash-sale website. The merchant has gone further, selling the latest fashions at full price. Customers snapped up more than a third of the fall collection in the first four days. Forbes (9/11)  | Great Product Reviews. And Much More.
Pluck is the Social Commerce platform of choice for market leaders like Target, Redbox and Whole Foods Market. It offers feature-rich Ratings & Reviews that restore Trust to online shopping. It also includes Forums, Galleries, Q&A, Gamification and much more. Learn about Pluck here, and visit us at Shop.org (Booth #218). | |
| New Media & Technology |  |  | | - How some luxury brands have embraced digital
Louis Vuitton spread the word about a recent Shanghai fashion show with online updates about a photographer's journey to the event, one of a growing list of examples of the ways luxury brands are embracing digital marketing. This story also documents digital efforts by Guess, Gucci and Dolce & Gabbana. iMedia Connection (9/11) - Do social media managers need adult supervision?
Social media managers are on the front lines as brands engage consumers on social networks, but does that make them marketing professionals? Young managers say they have an instinctive understanding of social media's marketing potential, but some marketers say it's important to keep the two disciplines separate as social media matures. "Being a paid social media staffer doesn't mean you are a professional marketer," Deep Focus CEO Ian Schafer says. Adweek (9/10) - Can you guard against identity theft in a mobile age?
 John Sileo was twice the victim of identity theft before starting The Sileo Group, a firm that helps companies guard against the theft of their data. He shares tips on how retailers can protect themselves and their customers while moving forward with new mobile strategies, in advance of his talk at the NRF Loss Prevention Executive Summit later this month. Retail's BIG Blog (9/11)  | Earn 2X rewards points on gasoline purchases with The Business Gold Rewards Card from American Express OPEN. Designed to earn Membership Rewards® points faster:
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   | In Store -Do Your Competitors Offer More?
Find out - with RSR's benchmark report, The 2012 Store: In Transition. This groundbreaking study shows how today's most successful retailers are leading us to the next generation of stores by improving execution, customer engagement, inventory access and employee productivity - and what may be holding you back. Get your copy now! |
| Shop.org Spotlight | | | | - Tips for leveraging and winning the word-of-mouth game
In the competitive heat to mastering social media tools strategies, online marketers often lose sight of earning respect of a loyal customer base. In a Digital Retail Boot Camp session at this week's Shop.org Summit in Denver, word-of-mouth guru Andy Sernovitz explained how retailers can effectively build rapport with customers to make it easier for a conversation to take place. "It starts with happiness," said Sernovitz. "If you make people happy, they'll tell their friends." Read more. Shop.org Blog (9/10) - Shop.org now accepting white paper submissions
Has your company recently published a white paper, case study, benchmarking report or other original document that serves to educate or support aspects of the e-commerce industry? Shop.org members are encouraged to submit original materials for others in the industry to benefit from. Approved research will be featured on the Shop.org site as well as Shop.org SmartBrief. Learn more.
| SmartQuote | | | |  | Many of life's failures are people who did not realize how close they were to success when they gave up."
--Thomas Edison,
American inventor  |
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