It must be fascinating to see the world through Google's eyes. At least, this is what I thought when Susan Humphries flew in from Mountain View, CA, to give a keynote at SMX Sao Paulo, the first major search engine marketing conference held in Brazil.
Yahoo has released more information about its non-exclusive ad services agreement with Google, in a US Securities and Exchange Commission filing dated August 8.
Search engine use continues to grow, with 49% of Internet users saying they use search engines on a typical day, according to a Pew Internet & American Life Project report released this week.
Yahoo announced today that it plans to provide users with the ability to opt-out of receiving targeted, customized advertising on all of its properties. The change is scheduled to go into effect by the end of August, according to Kelley Benander, a Yahoo spokeswoman.
Michelle Stern, director of Client Services, iProspect August 11, 2008
Because search captures demand generated by other media, it can help you determine the impact of your offline marketing efforts. But what if your campaign is geo-targeted — can search still help you measure its impact? In a word, yes.
The DMNews Essential Guide to Search Engine Marketing
Jennifer Black, VP of marketing, Local.com August 11, 2008
Marketing to customers in your neighborhood used to be as easy as putting up a sign or advertising in the local newspaper. Today's Web-savvy consumers shop for products and services locally on the Internet using local search.
