iMedia Brand Summit Coverage - Day 2

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Finding solutions, exposing the hype, and improving the overall marketing mix. ARTICLES Why the death of analog will change the industry When the airwaves go digital, the media world as we know it will change forever. Is your brand ready? 7 experts tackle online marketing myths Ad agencies are overhyped, and measuring engagement isn't necessarily as important as you may think. Here are some key misconceptions about the interactive industry. How Kraft started spreading WOM With a winning product, Kraft took a calculated risk on a viral campaign that delivered huge results. Find out how. Read all articles » Enjoy the summit? Hopefully you enjoyed the hotel too. Share your experience. EVENT GALLERY More photos » Tony Nethercutt , VP, Sales , AdMob, Inc. Peter Bassett , Sr Vice President , Millennial Media Tom Arrix , VP , Facebook See who else was there » People Connection. Not a member yet? • Meet people, network, reconnect • Join the industry's most popular networking platform Or sign in here» FULL SUMMIT COVERAGE:  ARTICLES | PHOTOS UPCOMING EVENTS View full calendar » Brand Summit  Agency Summit   Financial Marketing Summit Brand Summit   September 15-17, 2008 Blue Mountains, Australia October 6 -9, 2008 Bali, Indonesia October 21, 2008 New York City, New York November 10 - 12, 2008 Silverstone, Northamptonshire, U.K Request Invite » Request Invite » Request Invite » Request Invite »

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DMNews: Social, mobile lead engagement for generation Y: Shop.org keynote

September 17, 2008 Today's News Social, mobile lead engagement for generation Y: Shop.org keynote Dianna Dilworth September 16, 2008 In today's Shop.org Annual Summit keynote, Grown Up Digital: How the Next Generation is Changing Retail and Marketing, Don Tapscott, author of Wikinomics, discussed the role that new technologies and social behaviors are having on how teens consume culture.   Countrywide notifies customers of data breach with direct mail Lauren Bell September 16, 2008 Countrywide is notifying customers that their personal information may have been sold to a third party by a former employee. The mortgage lender, recently acquired by Bank of America, learned of the breach in early August.   USPS redesigns Web site Bryan Yurcan September 16, 2008 The US Postal Service has unveiled a new Web site design, featuring easier navigation for customers and a simplified layout. One aspect of the new layout was an attempt to provide easier links to the most used USPS services, such as online shipping, package pickup, shipping supplies, and printing shipping labels, said USPS spokesman Michael Woods.   Bonnier splits Parenting into two different magazines Lauren Bell September 16, 2008 Bonnier's Parenting magazine will split into two separate editions — Parenting Early Years and Parenting School Years — as of February 2009. The split is intended to help Bonnier segment its audience into better-targeted groups.   Full-length video and TV content available on IMDb.com Mary Elizabeth Hurn September 16, 2008 Users of the Internet Movie Database (IMDb), an online source for information on actors, films and television shows, can now view select full-length movies, shows and trailers for free on the Web site.   Nonprofits organizations list on the market September 16, 2008 Boutique List Services Inc. has introduced the B2B Non Profit Organizations list to the market. This file is a compilation of nonprofits, tax-exempt clubs, organizations and institutions sourced through federal government records.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Ensure insurance sales Bryan Yurcan September 12, 2008 B-to-b insurance can be a tough marketing sell, thanks to stiff competition and busy business decision makers.   Optimize sites for search success September 15, 2008 With more consumers beginning their online shopping sprees on search engines, it's in retailers' best interests to make Web sites search-friendly. Four experts offer their top tips.   Today's lists and databases Ben Bergin Opportunity Buyers September 17, 2008 New List - Ben Bergin Opportunity Buyers - Macromark - Description: This file contains people who have responded to the Ben Ber­gin money making system. This list is 64% male, with an average unit of sale between $295 and $1,500.   They Gotta Have It — Weight Loss and Wellness Infomercial Buyers September 17, 2008 New List - They Gotta Have It — Weight Loss and Wellness Infomercial Buyers - Infocore - Description: This file contains individu­als who have purchased various weight loss products through DRTV.   Concrete Contractor September 17, 2008 E-mail - Concrete Contractor - MeritDirect - Description: This file contains con­tractors from residential and commer­cial/industrial concrete projects.   Senior Citizen Mail Order Buyers E-mail Masterfile September 17, 2008 E-mail - Senior Citizen Mail Order Buyers E-mail Masterfile - Take 5 Solutions - Description: This file contains senior citizens who spend on travel adven­tures, charitable donations, enter­tainment and other segments. They are 70% female and have an average income of $55,000.   Classifieds Account Coordinator Nation's leading mktg. agency (Pasadena, CA) for direct response fundraising seeks Account Coordinator. Entry-level position will work with acct. team to help nonprofits in fundraising and communication efforts. Must have attn. to detail & high standards of quality, be customer service & solution oriented, innovative, creative & energetic; display strong written & oral communication skills, and work well in a team. Must be able to flex as daily priorities change. Prof. in MS apps. required. Production exp. & college deg. preferred. Email resume and cover letter to drahman@russreid.com Please use "Account Coordinator" as the subject of your email. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds ENTER NOW The John Caples Awards International Awards is a one-of-a-kind opportunity for creative people in the direct marketing industry to demonstrate, on an international stage, how creativity can be used to solve problems. Now in its 31st year, the Caples Awards continue to honor the best in the industry. DMNews talks with Holly Pavlika, creative director, G2 Direct & Digital DMNews' executive editor Sharon Goldman chats with G2 creative director Holly Pavlika about the role of creative in DM; the challenges of developing creative based on driving ROI; and how DM is changing. Click here to listen.  WHITEPAPER LIBRARY View More Whitepapers DMNews Jobs Market Director of Online Marketing Giant Eagle, Inc   Pittsburgh, Pennsylvania Director of Internet Marketing PHE, Inc  Hillsborough, North Carolina Experienced List Manager/Broker Executive Convergence  Direct Marketing Bethesda, Maryland Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Marketing Manager Reader's Digest Association Pleasantville, New York National Account Executive RSVP Publications Tampa, Florida
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Steven Sottile at steven.sottile@haymarketmedia.com Classifieds For rates and specifications, please contact Ralph Claudio at ralph.claudio@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.