Who will be the next digital marketing game-changer? Find out at the next iMedia Breakthrough Summit

September 7th, 2011 | View online | Forward to a friend
	October Breakthrough Summit Updates October 16-19, 2011, Henderson, NV Innovator Showcase"Next Wave": This inaugural event will uncover the new technology start-ups to watch, hand-picked by summit attendees. Each featured company is in the early stages of funding and technological innovation that will shape the future of digital marketing. Attendees and a panel of highly acclaimed judges will have an opportunity to weigh in on whether these companies have what it takes to be a true industry game-changer-and how you can partner with them for a marketing win. Hosted by Dave Knox , CMO Rockfish Interactive. December Agency Summit Updates December 4-7, 2011, Scottsdale, AZ Summit Theme: "What Clients Want From Agencies & Media Companies." Client needs are always complex, especially in the ever-changing digital media landscape. They need innovation, scale, engagement, and measurable ROI. They need deep digital platform expertise to inform strategy and budget allocation. Join iMedia for a unique and unfiltered dialogue from brand marketers willing to share exactly what makes an ideal digital agency partner. Opening Keynote Panel: In this session you will hear candid disclosure from senior digital brand marketers and their marketing teams from Fortune 500 brands on what makes a successful digital partnership and the missteps to avoid. Panelists include Beverly Jackson, Director Marketing and Social Media, The Recording Academy/The GRAMMY Awards. Event Coverage ARTICLES By Lucia Davis Navigating the increasingly ambiguous digital landscape The digital world is evolving: Agencies are becoming publishers, publishers are becoming exchanges, and brands are becoming content curators. Four experts give advice on how to navigate this "world of gray." By Brian Monahan Mobile is dead: 5 marketing trends As the digital marketing landscape continues to evolve, here are five things to keep your eye on. Check them out -- and use them to get ahead this year. BLOGS By Arden Kaley Google Analytics: A crystal ball into optimizing your website? There are literally thousands of blog posts that talk about best practices in Google Analytics. This is not that blog post. This is about the best use of Google Analytics. Depending on....		Next Event Breakthrough Summit October 16-19, 2011 Henderson, Nevada View agenda Upcoming Events Agency Summit December 4-7, 2011 Scottsdale, AZ  Summit info     Request invite Brand Summit February 5-8, 2012 Bonita Springs, FL  Summit info     Request invite Event Photos Adam Gordon, Vice President of Sales, US, MailOnline Orlando Reece, SVP, Sales, Grab Networks Jeannie Abraham, Sales Director, Seeking Alpha  View full gallery Videos Humor and its role in persuasion How many media experts does it take to change a light bulb? Mitch Earleywine, Ph.D., associate professor of psychology, SUNY Albany, explains.
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iMedia Digital Showcase: The 10 best branded Facebook apps

September 7, 2011 issue Forward this newsletter  |   Subscribe  |   View online

iMedia Digital Showcase: The 10 best branded Facebook apps By Michael Estrin Brands big and small are leveraging Facebook apps to make powerful emotional connections with users. Let's take a look at some of the best work in this small but impactful category. The survival tactics of threatened ad networks By Josh Dreller Can ad networks continue to thrive and grow in a post-exchange world? Consider how these industry players have adapted. 3 ways to improve your mobile email strategy By Manny Ju Mobile email isn't just about making sure your brand's messages display properly on a smartphone -- it's an opportunity for a deeper relationship with consumers. Here are three ways to achieve this connection. What to do if you get scammed buying ads By Bob Garfield What happens if you buy online ads but don't get what you paid for? Do you have recourse? Watch as MEA Digital's Tamara Bousquet discusses her own vendor war story with Bob Garfield. LATEST BLOG POSTS More posts Five key lessons from The Naked Company By Jeff Rosenblum For the entire 20th century, corporations have used advertising to create fictitious stories that we, as consumers and viewers, have believed. Marketers sold us shiny images and smiling faces from every glowing screen.But things have changed now that... Snaptags vs. QR Codes Round 2 By Tom Edwards One of the more controversial posts over the past year was tied to my POV on 2D barcodes, specifically SnapTags vs. QR codes. This sparked an interesting conversation.To follow up on that conversation, instead of getting into a philosophical... Marketing Branded Apps By Daniel Flamberg There are 300,000 mobile apps that have been downloaded 10.9 billion times. The average smartphone user has 22 apps, the average feature phone user has downloaded 10 apps. iPhone fans lead the way with an average of 37 apps.Every one of them raises... Stop Calling Google+ a Facebook Killer By Jon Elvekrog With its rapid growth, Google+ has been hailed by many within the digital media industry as a potential Facebook killer, just like every other buzz-worthy social platform that came along in the past few years. Google + is growing at a faster rate... Why Social Media Users Should Remember, Remember the Fifth of November By Tara Meehan Remember, remember the fifth of November. This little ditty is a reference to Guy Fawkes Day, the annual UK holiday that commemorates the failed assassination of King James I of England and the unsuccessful plot to blow up the Houses of Parliament.... What Social Media Should Be…"Original" By Deanna Lawrence Part I of III'm really not certain when my rather different perspective began. I do know that I have refined my thinking as part of Pallino1021, a result of being challenged with the idea of convergence and the journey / exploration, as I prepare... Buy Them a Drink First... By Kristin Hambelton Buy them a drink firstHeres a stat. According to B2B Magazine, more than 23% of B2B buyers are discussing products and services with their peers via social media. In fact, online recommendations are increasingly one of the most effective methods for... LATEST COMMENT We've seen this need from our clients as well. With search being one of many channels in which a customer can define their intent, proper attention needs to be given towards the Path to Conversion so you can retarget more ... Derek Cheng on: Defining the future of search MOST READ ARTICLES 1. 5 PR nightmares you should have seen coming 2. iMedia's Top 10 Hottest Digital Marketers 3. Why engagement trumps clicks 4. Print's new role in digital 5. The right way to use QR codes SUMMIT COVERAGE More photos Abbey Ramsey, National Director of Entertainment, Tremor Video Lindsay Borghello, Account Executive, Undertone See who else went...   Join us at these upcoming events Full calendar »   Brand Summit Sept 11-14, 2011 Coronado, CA Summit info Breakthrough Summit Oct 16-19, 2011 Henderson, NV Summit info Agency Summit Dec 4-7, 2011 Scottsdale, AZ Summit info   Advertisement     LATEST JOBS More jobs Strategist (Media Planner) Integrated Media Supervisor/Director Regional Brand Sales Manager (Boston, MA) Regional Brand Sales Director (San Francisco, CA) Regional Brand Sales Managers (New York,NY) Post a job   People Connection. Not a member yet?  Meet people, network, reconnect  Join the industry's most popular networking    platform Featured member: Raashee Gupta Director, Digital, LM&O Advertising See full profile, photos and more! Or sign in here   We're always eager to hear what you have to say about our website and how to better serve you. Give us your feedback!

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