Forget the hustle and bustle of downtown New York; the endless blanket of buildings outside of the city center is what impresses me most. In most cities, a taxi ride to the airport or a train trip to its final destination reveals brick complexes that house thousands of tenants, as well as a billboard or two.
Alpha Media Group has selected Steak to manage its paid search marketing campaigns for the men's lifestyle magazine Maxim and the music magazine Blender. "We're delighted because they're two great publications," said Chrysi Philalithes, launch managing director, Steak New York.
The success of a search engine marketing (SEM) campaign depends on selecting the right keywords, said Christine Churchill, president of SEM firm KeyRelevance, at a panel at the Search Engine Strategies conference in San Jose on Thursday.
Search marketing often gets credit for the final sale or conversion, even when it shouldn't, according to a roundtable discussion today at Search Engine Strategies in San Jose. "Search [often] gets credit for everything," admitted Mikel Chertudi, senior director of online and demand marketing at Omniture.
Delivering the best results is the key to growing Microsoft's search marketing business, said Satya Nadella, SVP of Microsoft's search, portal and advertising group.
Janel Landis, senior director of search development and strategy, SendTec Inc. August 25, 2008
The Olympic stage is an opportunity for big brands to put aside a "hard sell" approach in order to build lasting bonds with individuals worldwide. While some realized the full potential of their efforts by integrating their campaigns online, others seem to have missed the big picture.
The DMNews Essential Guide to Search Engine Marketing
Monica Ho, VP of marketing, TMP Directional Marketing August 25, 2008
Consumers start much of their online shopping with search engines. What is sometimes lost in the discussion is that 80% of customers then go offline and transact locally.
