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DMNews Email Marketing Weekly: Petco uses e-mail effort to promote organic pet food

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November 4, 2009 Check out DMNews on your smartphone Advertisement Live Webinar: Monetizing Social Media Embracing social media without a proven strategy is more likely to drain resources than drive revenue. However, with the right strategy, social media can be a powerful channel for driving revenue and customer acquisition. Join us on Nov. 18, and learn how to drive new business by integrating social media into your existing campaigns. Register Today Inbox Insider Inbox Insider: Testing and segmentation helped Mint.com increase e-mail open rate Dianna Dilworth There's nothing better for an e-mail campaign than a marketer who considers the details. Extra thought about the time an e-mail is sent, personalization and segmentation of marketing messages' content can increase engagement and interest in a brand.   News Petco uses e-mail effort to promote organic pet food Dianna Dilworth Petco has added monthly e-mail- and insert media-focused messages about its products and services to its marketing mix. The initiative is a result of the company's work with e-mail marketing agency e-Dialog, which it hired earlier this year.   Email Data Source to launch Twitter monitoring tool Carol Krol Email Data Source said it will reveal a Twitter monitoring tool on November 4 at the AdTech trade show in New York. The e-mail data analysis firm will incorporate the Twitter-measurement tool with its existing e-mail analytics tool. The platform will be available to clients, with plans to market it to prospects as well.   Expedia CruiseShipCenters to expand online booking Dianna Dilworth Expedia CruiseShipCenters will launch an online booking tool in December aimed at growing the brand's customer base and building consumer loyalty. The brand is using an e-mail effort to promote it. The company will launch the tool in time for cruise-booking season, traditionally January and February.   K&G Fashion to launch first mobile effort with Responsys tool Dianna Dilworth K&G Fashion Superstore, a Men's Wearhouse brand, is planning a foray into mobile marketing using a Responsys toolset. The brand is trying to reach consumers who typically don't respond to other direct and digital methods, said Claudia Lugmair, manager of e-communications at Men's Wearhouse. The effort is expected to begin next year.   Responsys to acquire Smith-Harmon Dianna Dilworth E-mail marketing firm Responsys has agreed to acquire digital marketing consultancy Smith-Harmon in a part-cash, part-stock deal. Financial terms of the agreement, which is expected to close next month, were not disclosed. For the near future, Smith-Harmon will continue to operate as an independent brand, known as "Smith-Harmon, a Responsys company."   ADVERTISEMENT Increase Customer Sales with Email Marketing Free Trial for DM News Subscribers - Send email newsletters, coupons and sales announcements to your customers with award-winning email marketing from VerticalResponse. Quickly and easily send emails in minutes - no technical expertise needed! Choose from hundreds of customizable templates and stand out from your competition. Grow your business with email marketing from VerticalResponse. Sign up for your Free Trial today! Opinion The importance of your e-mail sender line Alexander Kennedy, VP, Conrad Direct One of the great benefits of e-mail list rental marketing has to do with four simple letters: from. Unlike its older, much more expensive cousin, direct mail, e-mail can afford the advertiser the luxury of reaching prospects with a greeting from the respective list owner. Even if only through the use of the simple "From line" - the end user can immediately recognize the sender of the e-mail and thus greatly increase the likelihood of opening and then reading the e-mail.   From the 2008 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   E-mail basics meet new tricks Douglas Quenqua E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers.   Lists and Databases Hospital Email Database New list — Hospital Email Database — SK&A Information Services — This file contains the business e-mail addresses of hospital decision makers in the SK&A Hospital database. Every e-mail is matched to a name, business address, phone number and fax number. All e-mail addresses are CAN-SPAM compliant, permissioned and business domains only. The file is telephone-verified every six months.   30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history Deadline to nominate direct and digital all stars for 30 under 30 extended to November 4 CLICK HERE to nominate someone today Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles

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