Retailers and thought leaders covering every part of the industry from marketing and merchandising to IT and user experience met in Las Vegas last week to network and engage with the biggest topics in digital retail at NRF's Shop.org 2018 conference. This Shop.org SmartBrief Special Report looks back at the speakers, news and all the highlights from the show.
If you missed anything from the conference this year, check out the Shop.org 2018 recap, which includes articles, videos, presentations, photos and more. And don't forget to subscribe to Shop.org SmartBrief to continue receiving the top digital retail news in your inbox every day for free.
What do Tory Burch, Dicks Sporting Goods & Verizon have in common? They all leverage innovation to reimagine active retail and increase customer engagement across channels. How are they offering a next generation store experience? Hear from the experts in their own words during this panel discussion. Watch the video.
Retailers attending the three-day Shop.org conference took to social media to share their favorite moments and events, including sessions with NPR podcast host Guy Raz and Google. Check out some highlights.
One of the key reasons to attend NRF's Shop.org conference every year is the opportunity to hear from a variety of industry leaders during the three-day event, including tennis superstar Serena Williams, who shared lessons on building a brand. Here is a roundup of some top quotes on collaboration and resilience, and tips for success. Read more.
At Shop.org last week, NRF announced the winners of its inaugural Innovation Awards, a new competition to acknowledge cutting-edge tech startups and other companies using the best and latest technology to revolutionize the retail shopping experience. See the winners.
Major retailers and tech firms such as Google focused on artificial intelligence, machine learning and voice-enabled commerce at NRF's Shop.org conference last week. "[M]any retailers are also leveraging their Amazon advertising data to re-target users on other channels (namely Facebook) to drive traffic/sales to their own websites," Baird Analyst Colin Sebastian wrote.
Serena Williams talked fashion, family and the value of hard work in reaching your goals at the Shop.org conference in Las Vegas last week. "Really, it's just about having a great team ... and rolling up your sleeves and hard work," she said.
Retailers are increasingly using data and tech tools to find new ways to cater to consumers' "I want what I want when I want it" mindset, executives said at the Shop.org conference in Las Vegas. "That shift in paradigm requires us to think very differently," said Kiran Mani, managing director of retail at Google.
Guide: Six Strategies for Omnichannel Profitability Empowered associates are able to manage the entire purchasing process, regardless of the point of origin. Learn how leading retailers are leveraging their store associates to drive omnichannel customer engagement and increase profitability. Get six strategies that deliver results.
Retail has moved beyond simple transactions to become an industry whose businesses must make customers and values part of their story -- something speakers touched on at Shop.org 2018. Children's style box service KIDBOX gives children in need new clothes for every purchase its customers make, and luggage retailer Away has worked to position its brand as a travel company that empowers its shoppers.
Google has created new ad formats, including Showcase Shopping ads that incorporate YouTube video content, and Shoppable Images that give advertisers the ability to link shopping content to images on fashion blogs and other sites, Google executive Kirnan Mani said at the Shop.org conference. "Brands are facing a new paradigm called moving from information to assistance," he said. "It's about getting to the point of assistance."
Reimagine e-Commerce Traffic to Drive Customers into the Store David's Bridal leverages their store inventory to exceed ecommerce order on-time delivery rates. They aren't increasing staff, or complexity, and are leveraging their website to drive traffic into their stores. How do they do it? Find out the secret.
![[A look back at Shop.org 2018]](https://cdn.smartbrief.com/images/stories/m/7h/2e/7h2ek9k/shopsr_shoporgpostshow_w250.jpg)
