DMNews: Banks increase direct marketing to customers

March 30, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement How to Do More with Less and Prove It eMetrics Marketing Optimization Summit May 4-7, San Jose Drive more revenue with data & tools you already have. A results oriented conference for a results oriented year. Save $300 with the earlybird discount! www.emetrics.org/sanjose/ Today's News Banks increase direct marketing to customers Chantal Todé March 27, 2009 Although the bulk of banks' direct marketing spend is still devoted to acquiring new customers, banks are paying more attention to existing customers via direct mail and e-mail, according to a new report from Mintel Comperemedia. During 2008, banks increased direct mail offers cross-selling additional products and services to current clients by 57% over 2007. During the same period, acquisition direct mail rose 7%.   Amazon to close three fulfillment centers Bryan Yurcan March 27, 2009 Internet retailer Amazon.com is closing order-fulfillment centers in three states. The centers are in Munster, IN; Chambersburg, PA; and Red Rock, NV, and would affect 210 employees, according to Patty Smith, Amazon's director of corporate communications.   Purple@Epsilon taps healthcare talent Lauren Bell March 27, 2009 Purple@Epsilon has created a new position — SVP, general manager — in order to tap the health expertise of Andrew Bast, who joins the company from Saatch & Saatchi Healthcare Communications. Bast, who started at Epsilon in mid-March, is expected to help the agency grow its footprint in the pharma space. His main focus will be business development and the creation of integrated strategies for healthcare and pharma clients.   DDB named AOR for Soyjoy Chantal Todé March 27, 2009 DDB Worldwide in San Francisco has been named agency of record for Pharmavite's Soyjoy snack bars. Soyjoy is an all-natural snack made with whole soy and real fruit. DDB will manage all of the brand's marketing activity with the exception of PR, which is being handled by Porter Novelli. Tribal DDB will be involved on the digital side.   Making every interaction matter Julia Hood March 30, 2009 We've all been there, waiting at home for the cable guy to come and install the system "sometime between noon and 5:00". When he finally shows up, the interaction you have with that one individual will play a major role in determining your attitude towards the brand going forward.   Minority-owned businesses list now available March 27, 2009 Direct Group has introduced the Minority Owned Businesses list to the market. This list is composed of businesses across a variety of industries that are minority owned.   In This Week's Print Edition USPS sends an SOS to Congress Bryan Yurcan March 25, 2009 With a $2.8 billion loss last year, decreasing mail volume, and a suggestion by Postmaster Gen­eral John Potter that the agency may run out of money this year, the venerable US Postal Service is facing uncertain times. Experts suggest the agency's future may hinge on financial or legislative changes from Congress.   List companies urged to diversify to survive Bryan Yurcan March 30, 2009 As many industries are evolv­ing to face a new digital age and differing ways people consume information, many so-called list companies also are doing more than simply offering list broker­age services − a move some in the industry say is required for their continued survival. Last week, Worldata, a Boca Raton, FL-based list management company, launched a new corpo­rate division, Worldata Research, as well as a companion Web site, ListPriceIndex.com, which will be the Web presence for the research division.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Archery Hunting, Cross Bow, Archers, Bow and Arrow Hunters March 27, 2009 New Selects - Archery Hunting, Cross Bow, Archers, Bow and Arrow Hunters - E-merges - Description: This file contains people who enjoy hunting and have hunting licenses.   Rural Business March 27, 2009 New List - Rural Business - World Innovators - Description: This file contains contacts in a wide variety of rural businesses.   A Helping Hand March 27, 2009 New List - A Helping Hand - Veteran Donors - The List Experts - Description: This file contains people who have responded to direct mail appeals to donate to veteran-related organizations.   Evangelical Christian Book Buyers March 27, 2009 New List - Evangelical Christian Book Buyers - The Catamount Group - Description: This file contains people who have bought evangelical Christian reading material.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Dos and Don'ts: Insert Media There are lots of choices when it comes to implementing insert media programs, especially as more marketers choose this channel for its affordable yet high-exposure options. Two insert media experts share their thoughts on what you should and shouldn't do if you want to see success with inserts. Click here to read. FREE WHITEPAPERS View More Research

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