DMNews: Former DM execs form new company

February 17, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement How to Do More with Less and Prove It eMetrics Marketing Optimization Summit May 4-7, San Jose Drive more revenue with data & tools you already have. A results oriented conference for a results oriented year. Save $300 with the earlybird discount! www.emetrics.org/sanjose/ Today's News Former DM execs form new company Chantal Todé February 13, 2009 Three executives with experience leading direct marketing firms have formed a new direct marketing services company and made their first acquisition.   Slack Barshinger acquires Coleman Partners Mary Elizabeth Hurn February 13, 2009 Chicago-based business-to-business marketing communications agency Slack Barshinger has acquired brand consultancy and ad agency Coleman Partners.   Vibe narrows focus on young readers Lauren Bell February 13, 2009 Vibe magazine is making a number of changes in an effort to maintain ad revenue and build loyalty among young, urban readers.   Integration necessary to realize mobile potential Julia Hood February 16, 2009 I am a late-adopting iPhone user and, while I like it, there is one element of the device that is simply too smart for its own good — that is, the autocorrect of e-mail spelling, which has a habit of interpreting my rather basic vocabulary choices as arcane proper nouns. For example, a slowly typed "which" will sometimes translate to Whig, "have" becomes "Han," and the word "paying" for some reason morphs into "Latin."   Gay and lesbian consumers list now available February 13, 2009 Lighthouse List Company has introduced the Vacation Marketing - Out and About - Alternative Lifestyle Database to the market. This list is composed of gay and lesbian consumers who are responsive to online offers related to bank cards, vacations and magazines.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Cluster Bomb Drop February 13, 2009 When an international conference to ratify a treaty on the banning of cluster bombs came to New Zealand's capital city of Wellington, DraftFCB New Zealand and the Aotearoa New Zealand Cluster Munition Coalition had to get the country's residents to support the ban. However, getting New Zealander's to oppose a weapon they didn't know exists was a challenge.   more » Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Twitter talk may come at a cost Mary Elizabeth Hurn February 13, 2009 Free microblogging site Twitter announced plans to begin revenue-generating products.   Mail industry ponders its future after rate hike Bryan Yurcan February 13, 2009 With the US Postal Service announcing its rate increases for 2009, the agency and the mailing industry face an uncertain future.   Today's lists and databases Astrology Fanatics UK February 13, 2009 New Management - Astrology Fanatics UK - Impulse Media - Description: This file contains members of the Astrology Fanatics club which is devoted to information, products and services regarding astrology.   Collectibles Enthusiasts from Listopedia Consortium February 13, 2009 New List - Collectibles Enthusiasts from Listopedia Consortium - Marketing Advisory Group - Description: This file contains collectors of various items including antiques, movies, stamps, art and coins.   Commercial Real Estate Owners and Buyers February 13, 2009 New List - Commercial Real Estate Owners and Buyers - Byrum & Fleming - Description: This file contains contacts who are interested in buying or own commercial real estate.   Active Autism Sufferers at Home February 13, 2009 New List - Active Autism Sufferers at Home - Integrated Business Services - Description: This file contains people or families who suffer from Autism or know someone close to them that does.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. DMNews Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   A two-for-one opportunity you can't afford to miss Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Online Exclusive Problem Solver: Are there simple ways to reduce my direct mail costs? Dean Rieck, copywriter at Direct Creative, offers tips on trimming a direct mail campaign budget. Click here to read. FREE WHITEPAPERS View More Research

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