DMNews' Digital Insider: Brands embrace social media for Mother's Day

May 5, 2009 Check out DMNews on your smartphone Advertisement Secure Payment Solutions for E-Tailors Worldwide In today's economic climate, stability should be a driving force behind all your decisions. With more than 20 years of experience, our longevity and stability makes us a recognizable name in the payments industry, while the strength of our ownership gives your business a solid foundation to move forward in these challenging times. Please click here for more information. Latest News Brands embrace social media for Mother's Day Chantal Todé May 04, 2009 Marketers are looking to social networking strategies for their Mother's Day campaigns this year. Mother's Day is a big event for many brands but with marketers more conscious of costs this year, "they are turning more to social aspects of marketing" to promote brands this holiday, said Sam Decker, CMO, at Bazaarvoice.   Fluid's social platform fits Vans, JanSport well Chantal Todé May 01, 2009 A predominantly teen-focused brand, Vans has already been playing in the social media space for some time, but it wasn't until more recently that the brand incorporated social networking capabilities directly into its e-commerce platform.   Tying analytics to ad networks helps Web sites target users Dianna Dilworth May 04, 2009 Analytics can play a key role in optimizing any campaign, and for brands Channel 4 and HowStuffWorks, tying analytics to their ad network buys is a new way that both publishers are optimizing their display ad campaigns. Earlier this month, data services firm Omniture and ad network 24/7 Real Media formed a strategic partnership with these and other publishers to track visitor site behavior and tie this information into their display ads.   Mobile is the cherry on top of Dairy Queen's marketing Dianna Dilworth May 04, 2009 Fast food chain Dairy Queen has begun using mobile marketing in an effort both to reach consumers on the go and to promote its new Sweet Deals value menu and has found the results to be sweet.   Method selects Euro RSCG SF as its new digital agency Chantal Todé May 04, 2009 As the new digital AOR for premium eco-friendly home care products brand Method, agency Euro RSCG San Francisco will be looking to make digital a bigger part of the brand's customer communication efforts.   DMNews talks with Damian Bazadona, president of Situation Interactive May 04, 2009 Damian Bazadona, president of digital agency Situation Interactive, discusses a multi-pronged mobile campaign the agency did over the past six months for Blue Man Group.   Amazon continues to build Amazon Payments Chantal Todé April 30, 2009 Amazon.com is promoting a free payment processing offer to businesses and organizations that begin accepting Checkout by Amazon or Amazon Simple Pay as of April 29 as it continues to build its new Amazon Payments division. Amazon Payments services are available for merchants, service providers and nonprofits. Tools include Checkout by Amazon, which offers customers access to their Amazon.com address book and payment information to buy quickly and easily, and also transact using Amazon's 1-Click ordering.   Former DoubleClick CEO and Google head of global display to depart Sharon Goldman April 29, 2009 David Rosenblatt, president of global display advertising at Google and former DoubleClick CEO, is stepping down from his role at Google in mid-May, the company reported today.   Inside Search Inside Display Advertising: Banner ads only beginning to come of age Cara Wood May 05, 2009 The identity of online display ads is still a work in progress. Marketers strive to incorporate rich media; target niche, long-tail categories; and create metrics to measure brand engagement in order to make up the difference and prove out the media's worth as a branding tool.   Opinion Blogs are the No. 1 search marketing tool Chris Baggott, CEO and co-founder, Compendium Blogware May 04, 2009 Most studies show that 85% of clicks on a search engine results page occur in the organic side. In today's recessionary environment, none of us can afford not to be aggressively competing for every opportunity. How can marketers legitimately target hundreds or thousands of terms organically? One word: blogs.   The DMNews Essential Guide to Search Engine Marketing Search is a silver lining Mary Elizabeth Hurn May 04, 2009 The economy may be sputtering, but search remains relatively strong, say experts, who share their thoughts on the latest trends in this continuously evolving sector.   DMNews Essential Guide to Search Marketing now online March 30, 2009 The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.
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DMNews: WPP expects 5% to 6% decline in revenue in '09

May 5, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News WPP expects 5% to 6% decline in revenue in '09 Dianna Dilworth May 04, 2009 WPP, the parent company for marketing agencies including OgilvyOne, G2, Young & Rubicam and Grey Worldwide, is expecting a 5% to 6% drop in revenue for 2009, according to the firm's Q1 financial report. To account for this revenue loss, WPP laid off 3,500 employees in the first quarter.   InfoGroup creates new insert division from Millard, Direct Media Lauren Bell May 04, 2009 InfoGroup has combined the insert media arms of its Millard Group and Direct Media to form a new insert media service called AM/Direct. AM/Direct will offer insert media, webserts, free-standing inserts, mobile marketing, strategic marketing and other services to clients of both Millard and Direct.   Nationwide names McKinney advertising AOR Nancy Kearney May 04, 2009 Nationwide Insurance has named Durham, NC-based McKinney as its new advertising agency of record. McKinney replaces TM, which had been the Columbus, OH-based insurer's AOR since 1998.   Brands embrace social media for Mother's Day Chantal Todé May 04, 2009 Marketers are looking to social networking strategies for their Mother's Day campaigns this year. Mother's Day is a big event for many brands but with marketers more conscious of costs this year, "they are turning more to social aspects of marketing" to promote brands this holiday, said Sam Decker, CMO, at Bazaarvoice.   Filene's Basement files Chapter 11; 17 stores to be sold Nathan Golia May 04, 2009 Filene's Basement today filed to reorganize under Chapter 11 of the federal bankruptcy code in the US Bankruptcy Court for the District of Delaware. It also announced an agreement, subject to bankruptcy court approval, with an affiliate of Crown Acquisitions to purchase 17 of the chain's 25 stores, including the flagship stores in Boston and Union Square, NY.   Yahoo's Web analytics tool upgrade takes a non-Google approach Sharon Goldman May 04, 2009 Yahoo has upgraded its Web analytics tool with a new version that adds functions and makes it available to search and display advertisers working with the company. While some coverage has implied that the new product is a sign that Yahoo is attempting to compete with Google in this sector, analysts say the company is actually trying to focus its analytics efforts with a different approach.   RGM Group combines various luxury marketing services Dianna Dilworth May 04, 2009 Despite a drop in sales for the luxury marketplace, a new online media firm focused on targeting consumers with household incomes of more than $100,000 has just come to market. The RGM Group brings together four existing companies as divisions under the RGM Group brand: RGM (Razavi Global Media), JustLuxe, LuxeCreative and InterLuxe Media.   Ontel product buyers available May 04, 2009 Specialists Marketing Services has been awarded exclusive management of the Ontel Products Corporation lists. These products include the Iron Gym, Swivel Sweeper, Dryer Balls, Shed Ender, Stick N Click, Microfiber Swivel Mop, Chic Shaper, Miracle Foot Repair, Gopher, Smart Clip and Seat Solution.   In This Week's Print Edition Jigsaw debuts data cloud service Lauren Bell May 04, 2009 Software company NewScale is one of the first users of a new Jigsaw offering named Data Fusion, which Jigsaw is describing as "data-as-a-service" or "DaaS." "People used to both procure and maintain software and now, with software-as-a-service (SaaS), they don't do that any more," said Jim Fowler, CEO of Jigsaw.   Coors hopes for blockbuster results from chilly campaign Dianna Dilworth May 04, 2009 The Coors Brewing Company has launched a new campaign to support its new Coors Light "cold-activated" cans. Later this month, Coors will introduce eight-, 10-, 12- and 16-ounce Coors Light and Coors Banquet in the cans, which let drinkers know when the beer is at the optimal drinking temperature by turning the mountain design on the can blue.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Country Business May 05, 2009 New Lists - Country Business - Direct Media, Inc. - Description: This file contains subscribers of Country Business magazine which offers news and information regarding new products, merchandising ideas and trends for retail business owners.   Military History Enthusiasts May 04, 2009 New List — Military History Enthusiasts — Dunhill International List Co. — This file contains people who enjoy learning about the military history of the US. This list is mostly composed of veterans or members of the American legion.   New Credit Era May 04, 2009 New List — New Credit Era — Midwest Direct Marketing — This file contains people with credit problems who are looking, usually on the internet, to fix it. These prospects earn an average of $50,000 annually. This list is 50% female.   Veterinary Professionals from Elsevier May 04, 2009 New List — Veterinary Professionals from Elsevier — MeritDirect — This file contains veterinary professionals who have bought books, references, journals, CDs or textbooks from Elsevier.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Dos and Don'ts: Local search OrangeSoda co-founder Derek Miner and Gregg Stewart, SVP, TMP Directional Marketing, offer tips on how to become local search-savvy without letting dollars fly out the door. Click here to read. FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.