DMNews' Digital Insider: Brands embrace social media for Mother's Day

May 5, 2009 Check out DMNews on your smartphone Advertisement Secure Payment Solutions for E-Tailors Worldwide In today's economic climate, stability should be a driving force behind all your decisions. With more than 20 years of experience, our longevity and stability makes us a recognizable name in the payments industry, while the strength of our ownership gives your business a solid foundation to move forward in these challenging times. Please click here for more information. Latest News Brands embrace social media for Mother's Day Chantal Todé May 04, 2009 Marketers are looking to social networking strategies for their Mother's Day campaigns this year. Mother's Day is a big event for many brands but with marketers more conscious of costs this year, "they are turning more to social aspects of marketing" to promote brands this holiday, said Sam Decker, CMO, at Bazaarvoice.   Fluid's social platform fits Vans, JanSport well Chantal Todé May 01, 2009 A predominantly teen-focused brand, Vans has already been playing in the social media space for some time, but it wasn't until more recently that the brand incorporated social networking capabilities directly into its e-commerce platform.   Tying analytics to ad networks helps Web sites target users Dianna Dilworth May 04, 2009 Analytics can play a key role in optimizing any campaign, and for brands Channel 4 and HowStuffWorks, tying analytics to their ad network buys is a new way that both publishers are optimizing their display ad campaigns. Earlier this month, data services firm Omniture and ad network 24/7 Real Media formed a strategic partnership with these and other publishers to track visitor site behavior and tie this information into their display ads.   Mobile is the cherry on top of Dairy Queen's marketing Dianna Dilworth May 04, 2009 Fast food chain Dairy Queen has begun using mobile marketing in an effort both to reach consumers on the go and to promote its new Sweet Deals value menu and has found the results to be sweet.   Method selects Euro RSCG SF as its new digital agency Chantal Todé May 04, 2009 As the new digital AOR for premium eco-friendly home care products brand Method, agency Euro RSCG San Francisco will be looking to make digital a bigger part of the brand's customer communication efforts.   DMNews talks with Damian Bazadona, president of Situation Interactive May 04, 2009 Damian Bazadona, president of digital agency Situation Interactive, discusses a multi-pronged mobile campaign the agency did over the past six months for Blue Man Group.   Amazon continues to build Amazon Payments Chantal Todé April 30, 2009 Amazon.com is promoting a free payment processing offer to businesses and organizations that begin accepting Checkout by Amazon or Amazon Simple Pay as of April 29 as it continues to build its new Amazon Payments division. Amazon Payments services are available for merchants, service providers and nonprofits. Tools include Checkout by Amazon, which offers customers access to their Amazon.com address book and payment information to buy quickly and easily, and also transact using Amazon's 1-Click ordering.   Former DoubleClick CEO and Google head of global display to depart Sharon Goldman April 29, 2009 David Rosenblatt, president of global display advertising at Google and former DoubleClick CEO, is stepping down from his role at Google in mid-May, the company reported today.   Inside Search Inside Display Advertising: Banner ads only beginning to come of age Cara Wood May 05, 2009 The identity of online display ads is still a work in progress. Marketers strive to incorporate rich media; target niche, long-tail categories; and create metrics to measure brand engagement in order to make up the difference and prove out the media's worth as a branding tool.   Opinion Blogs are the No. 1 search marketing tool Chris Baggott, CEO and co-founder, Compendium Blogware May 04, 2009 Most studies show that 85% of clicks on a search engine results page occur in the organic side. In today's recessionary environment, none of us can afford not to be aggressively competing for every opportunity. How can marketers legitimately target hundreds or thousands of terms organically? One word: blogs.   The DMNews Essential Guide to Search Engine Marketing Search is a silver lining Mary Elizabeth Hurn May 04, 2009 The economy may be sputtering, but search remains relatively strong, say experts, who share their thoughts on the latest trends in this continuously evolving sector.   DMNews Essential Guide to Search Marketing now online March 30, 2009 The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.
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