iMedia June Brand Summit: Next-Gen Holiday Marketing

	iMedia June Brand Summit: Next-Gen Holiday Marketing
	Get a jump on your December marketing strategy and be prepared to cut through the year-end clutter with the latest digital tactics.
	Featured Speakers:
	Jeff Hayzlett Celebrity Marketer & Former Eastman Kodak CMO		Jeffrey Grau Principal Analyst, Ecommerce, at eMarketer		Rob Gorrie CEO of AdCentricity		Kevin Ryan CEO of Motivity Marketing
	Join These Attending Brands:

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iMedia Agency Summit: How to make your agency indispensible

May 3, 2011 | View online | Forward to a friend
	Agency Summit Updates May 21-25, 2011, Bonita Springs, Florida Privacy Discussion: How does privacy go from being a pain to an asset for a brand, and why should it matter to your clients? Do consumers appreciate when brands are more transparent? Join leaders from VivaKi , Dell, and Evidon as they discuss how to make lemonade from the privacy lemon. Roundtables & Town Hall: We all know that the client relationship can be a fragile one. How can you make your agency indispensible, transforming your client relationship from being a marketing partner to a business partner? Moderated by Neil Perry of PopTent, this session will give a glimpse at the satisfaction levels of brand marketers and their agencies. Brand Summit Updates June 12-15, 2011, Albuquerque, NM Summit Host: Jeffrey Hayzlett, Best-selling Author, Business Change Agent & Marketing Expert Insight Address: A new breed of socially empowered consumers are making more informed purchase decisions for the holiday season. Marketers need to understand this behavior to make meaningful connections with current and potential customers. Jeffrey Grau, Principal Analyst for eMarketer, shares insights on how purchase decisions are made, and how marketers can create more relevant digital marketing campaigns. Event Coverage ARTICLES By Jodi Harris Why Sergey Brin is responsible for advertising's failures Human nature and advertising go hand in hand. But is our online monetization model creating a disadvantage for both? Consider Jaron Lanier's theory on technology's role in society. By Lori Luechtefeld The future of the app There's no denying that mobile marketing is at last coming into its own. So now what? AKQA Mobile's Tina Unterlaender offers some surprising thoughts on how the mobile world is likely to evolve. BLOGS By Andrew Edwards The Amazing Underpowered World of Web Analytics The superiority of measurable media, loudly proclaimed as the very reason why ads have gone to the web, and the reason why news printed on dead trees is itself dead or dying, and...		Next Event Agency Summit May 21-25, 2011 Bonita Springs, Florida View agenda Upcoming Events Brand Summit - Holiday Season Marketing June 12-15, 2011, Albuquerque, New Mexico  Summit info     Request invite Entertainment Summit June 28, 2011, Beverly Hills, CA  Summit info     Request invite Brand Summit September 11-14, 2011, Coronado, CA  Request invite Event Photos Tommy Pizzo, RVP, East Coast Sales, BrightRoll Ian Wallin, SVP, Digital Ad Sales, TV Guide  View full gallery Videos What can marketers learn from the Bing case study? How do you break into a market where the competitor has 70% market share? Find out what your company can learn from Bing's success story.
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