DMNews: Sharpie, Draftfcb launch integrated campaign

June 3, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement The Internet Retailer 2009 Conference & Exhibition Rising Above - Not Just Surviving - The Economic Storm IRCE 2009 will be held June 15-18, 2009 at the Boston Convention & Exhibition Center. It is devoted to the strategies and tools that e-retailers use to thrive in a recession. Hear 178 E-Retail Pros in 91 sessions, visit 360 exhibiting companies and network with 4,000 E-Retailers. Register Today! Today's News Sharpie, Draftfcb launch integrated campaign Lauren Bell June 02, 2009 Sharpie is looking for consumer engagement with its new "Uncap what's inside" campaign, launched June 1. The campaign, created by the marker-maker's integrated agency Draftfcb, centers on just-launched Web site SharpieUncapped.com. The interactive site invites users to register, submit their Sharpie artwork, watch other artists in action, view product demos and connect with the brand on Twitter, Facebook, YouTube, Flickr and the Sharpie blog.   Cossette rolls in as new Dorel AOR Nathan Golia June 02, 2009 Cossette New York has been named agency of record for the recreational and leisure segment of Dorel Industries. The division, which contains the Cannondale, Schwinn, GT and Mongoose cycling brands and the SUGOI Apparel brand, selected Cossette following a review of RFPs from BBH, DDB, Vitro Robertson, Mono, Colle & McVoy and incumbent Goodness Mfg.   Google joins the growing e-book club Chantal Todé June 02, 2009 The e-book market is heating up with two recent developments. Google Inc. recently announced plans to launch a program that will allow consumers to purchase access to digital versions of books via any Web-enabled computer, e-reader or mobile phone. And, around the same time, Prime View International (PVI) signed a definitive agreement to acquire E Ink Corp., which manufactures many of the e-reader displays used today, for $215 million.   Bonnier snags five HFMUS titles Lauren Bell June 02, 2009 Bonnier Corp. completed its acquisition of five Hachette Filipacchi Media US brands on Monday, June 1. The five acquired brands — Popular Photography, Flying, Boating, Sound and Vision and American Photo — fit snugly with Bonnier's existing catalog of special interest titles, which includes Scuba Diving, Field and Stream and Saveur. All five have print magazines, but they also encompass Web sites, books, licensing agreements, videos and branded events.   Gnames releases continuity buyers list June 02, 2009 Gnames Media introduces the GT Media Continuity Club Buyers list to the market. These buyers have purchased GT Media's exercise programs, including The Firm DVD and Billy Blanks Boot Camp, or the GT Xpress Cooker.   In This Week's Print Edition Newspapers engage with e-mail Dianna Dilworth As layoffs, closures and cutbacks dog newspapers, e-mail newsletters help monetize their online efforts and spur readership growth   The impact of June's digital TV transition Dianna Dilworth On June 13, 2009, television stations will begin broadcasting digital over-the-air signals, which will change the way that consumers receive television broadcasting from analog to digital. While most experts do not expect this transition to be groundbreaking from an advertising perspective, it does "close the loop" by making all television digital. And, digital television is a growing area for more interactive and targeted advertising.   Web Weekly Top Tips: Keeping your databases safe and secure As data collection becomes increasingly complex, sophisticated and essential for marketers, protecting the security of those databases is more important than ever. We asked several top experts to offer their best tips for how marketers can make sure their data stays safe.   more » Today's lists and databases Consumers With Mobile Device New list — Consumers With Mobile Device — Dunhill International List Co. — Description: This file lets marketers reach consumers through their mobile device by SMS, sending a brief message to consumer's cell phones where they can be reached almost any time. The mobile phone numbers available are 100% opt-in.   Progressive Donor Database New list — Progressive Donor Database — AB Data Ltd. — This file contains socially conscious and politically aware contributors to progressive political campaigns nationwide. Donors have given to one or more Democratic Senate and Congressional campaigns. Seventy-two percent are multidonors; the average donation is $37.   Aaron's Sector Investors International Email Database New e-mail list — Aaron's Sector Investors International Email Database — Infinite Media — This file contains international investors who are looking for information and services that keep them ahead of the curve when it comes to their financial well-being. These are mostly male subscribers with an average income of $125,000.   Hispanic Business Owners New list — Hispanic Business Owners — JF Direct Marketing Inc. — This file contains businesses that have been identified as Hispanic owned through a combination of software programs. Suggested users for this list are business credit cards, catalogs, financial services, insurance companies and publishers.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Click below to visit DMNews' Caples Community Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll
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