DMNews: USPS investigating Amazon

February 9, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News USPS investigating Amazon Bryan Yurcan February 06, 2009 The US Postal Service is investigating e-commerce giant Amazon.com regaurding its mailing compliance, although details are not forthcoming.   WSJ closes fashion and retail group, cuts staff Lauren Bell February 06, 2009 The Wall Street Journal, which almost seemed immune to the cost-cutting fervor of other newspapers, has closed its fashion and retail group and cut 14 of its staff.   Experiential travel magazine to launch Lauren Bell February 06, 2009 Afar, a magazine dedicated to experiential travel, will launch in September.   JCPenney pushes "Doghouse Prevention Week" for Valentine's Day Dianna Dilworth February 06, 2009 The J.C. Penney Company has released a playful new Valentine's Day campaign that encourages consumers to prevent a bad lover's holiday by preparing upfront.   Brooks Brothers adds MBS CRM for better personalized marketing Lauren Bell February 06, 2009 High-end retailer Brooks Brothers has tapped database marketing company MBS to help boost its CRM and retention efforts.   Should newspapers be bailed out? Nancy Kearney February 06, 2009 Should newspapers be bailed out? Maybe. Each day brings new reports of newspaper layoffs, sales, bankruptcy filings, cutbacks in production or home delivery and moves to online only — and, of course, diminishing ad dollars and readers.   Home products buyers list now available February 06, 2009 List Services Corporation has introduced the Ontel Products Corporation list to the market. This list is composed of people who have bought home products from a DRTV advertisement.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Lion Nathan "TED696 Project" January 16, 2009 When Tooheys Extra Dry (TED) launched its 696ml longneck bottles, it saw the standard brown paper bag they were sold in as a challenge to any branding efforts. With the TED696 Project it overcame the problem by asking street artists and designers to create a branded brown paper bag especially for the TED696.   Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Economy spurs job site growth Dianna Dilworth February 06, 2009 The job search category was the fastest growing content site category for Americans in 2008, and employment marketers are boosting their efforts to reach the unemployed, those looking for new opportunities or those afraid of losing their jobs.   Multichannel sellers invest in e-commerce Chantal Todé February 09, 2009 1-800-Flowers.com is integrating the e-commerce operations for its 14 brands, which had operated as siloed systems, on one platform from IBM WebSphere Commerce, with an eye toward driving effi­ciency and enhancing the sites. "We realized we weren't going to grow if we didn't address [the lack of integration]," said Duke Marr, VP, e-commerce product manage­ment at 1-800-Flowers.com.   Today's lists and databases College-Bound Catholics February 09, 2009 New List - College-Bound Catholics - Trinity Direct - Description: This file contains Catholics who are on their way to college or university.   Money Edge Opportunity Club Buyers February 09, 2009 New List - Money Edge Opportunity Club Buyers - List Services Corp. - Description: This file contains people who have bought tapes and books to educate themselves on how to open their own home business.   Canon Communications Tradeshow Attendees Masterfile February 09, 2009 New List - Canon Communications Tradeshow Attendees Masterfile - Statlistics - Description: This file contains people who have attended one or more of various tradeshows put on by Canon Communications.   Kids or Cures - Donors February 09, 2009 New Selects - Kids or Cures - Donors - PK List Marketing, Inc. - Description: This file contains people who have made donations to charities for children or health-related causes.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds DMNews Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   A two-for-one opportunity you can't afford to miss Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. Online Exclusive Dos and don'ts: Measuring social media Todd Tweedy, CEO, Audience Machine Inc. and Chris Cunningham, founder and CEO, Appssavvy discuss best practices for applying analytics to social media campaigns. Click here to read.  FREE WHITEPAPERS View More Research

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