DMNews: Billabong launches 'I Surf Because' customer acquisition effort

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August 2, 2010 Check out DMNews on your smartphone Advertisement Get More Traffic and Sales with VeriSign Trust™ Seal The world's most popular online trust mark, the VeriSign seal has helped web sites increase transactions an average of 24%. To maximize incoming traffic, the Trust Seal is displayed next to your search result in leading search engines and prevents your site from being blacklisted. Learn more Today's News Billabong launches 'I Surf Because' customer acquisition effort Shahnaz Mahmud Apparel brand Billabong launched a digital marketing campaign July 28 featuring a surfing microsite and contests. The company worked with boutique interactive agency Design Royale on the "I Surf Because" campaign's creative and digital components.   P&G begins insert coupon program Ryan Chatelain Procter & Gamble began a coupon-insert program in specially marked products this month.   Journeys, location-based app team up for mobile rewards Ryan Chatelain Shoe store chain Journeys launched a mobile rewards program July 29 with SCVNGR, a location-based mobile app. Journeys is the technology company's first rewards partner.   DMA e-mail group creates educational YouTube channel Shahnaz Mahmud The Direct Marketing Association's E-mail Experience Council has created a YouTube channel to promote the benefits of e-mail marketing.   RMI Direct Marketing releases weddings insert program RMI Direct Marketing has released the Exclusively Weddings Package Insert Program to market.   From the print edition Does iAd open more targeted options? Apple has boasted about the capabilities of its iAd unit, but will it provide a more personal experience than traditional direct methods? Our experts debate the question   Marketing shifts to social media T3's chief executive Gay Gaddis speaks about maintaining independence, agency culture and more   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog Schizophrenic buying habits? Rose Gordon Fascinating article in Businessweek today about the "new abnormal" American consumer's purchasing behavior.   more » Today's lists and databases In and Out of Bankruptcy In and Out of Bankruptcy - Focus USA - This file contains individuals who have either declared bankruptcy or have had a judgment against them that has been discharged or dismissed.

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