DMNews' SearchBuzz: Honey, I shrunk the SEO results

November 25, 2008 Latest developments in search marketing, from the editors of DMNews: Feature Honey, I shrunk the SEO results Sara Holoubek November 24, 2008 If there is anything sacred to the Internet marketer, it is the search engine results page for key terms. As paid search, display and e-mail campaigns come and go, organic search results are earned over time, and worn like stripes in a monthly position analysis report.   Have news? Reach Sara Holoubek at saraholoubek@dmnews.com. From DMNews.com Retailers' search spend up in Q4 Lauren Bell November 24, 2008 A recent SearchIgnite report reveals that retail search spend has grown in anticipation of fourth quarter holiday sales. Year over year, multi-channel retailers have increased their US search spend by 33% so far in Q4 2008, compared with spending at this time last year.   T-Mobile and Yahoo team up for mobile search partnership Dianna Dilworth November 20, 2008 T-Mobile USA and Yahoo have partnered for a mobile search deal. As of today, Yahoo OneSearch will power mobile Internet searches made through T-Mobile's new Web2goSM service.This new offering will increase the inventory for Yahoo's mobile search engine, as well as for display ads.   Citysearch releases increased functionality on Web and mobile Mary Elizabeth Hurn November 19, 2008 Online local guide Citysearch has released its new version of Citysearch.com with improved local, social and mobile aspects. The company, an operating business of IAC, is expanding its coverage from 140 local city guides to over 75,000 cities and neighborhoods nationwide.   Yahoo's Yang to step down as CEO Mary Elizabeth Hurn November 18, 2008 Jerry Yang, Yahoo's co-founder, is resigning his post as CEO pending his successor's appointment. He will return to his former role, "Chief Yahoo," and will remain on the board of directors. Yang took on the position in June 2007 at the board's request.   Column Advertising: Deliberate encroachment on the right to privacy? Joe Ruck, CEO, BoardVantage November 24, 2008 Analysis and user profiling is not a new concept within consumer advertising, but the major search engine companies have upped the ante so that this practice now presents a very different and far more serious threat toward consumer privacy than ever before.   The DMNews Essential Guide to Search Engine Marketing Trademark bidding: Sneaky or smart PPC strategy? Brian Combs, founder, SVP and chief futurist, Apogee Search November 24, 2008 Trademark bidding is a debated search strategy in which one company bids on its competitors' name or trademarked terms in pay-per-click (PPC) campaigns. Google search "Ford F-150," and ads for Toyota Tundra appear in addition to Ford.

Advertise For details of how to advertise in DMNews SearchBUZZ!, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews SearchBUZZ!, please click here. Unsubscribe To unsubscribe from DMNews SearchBUZZ! click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: EV SSL adoption reaches new heights for security

November 25, 2008 Advertisement Today's News EV SSL adoption reaches new heights for security Dianna Dilworth November 24, 2008 Online security is getting more important to e-commerce sites and online banks, as more businesses are adopting practices to protect consumers.   AT&T restructures ad business unit Dianna Dilworth November 24, 2008 AT&T Inc., owner of Yellowpages.com, has realigned its advertising sales and product responsibilities under two new business units in a move to help streamline its advertising opportunities across its various channels.   Direct mail volume from banks on the rise Chantal Todé November 24, 2008 Direct mail offers sent by banks to current customers rose 42% in the third quarter when compared to the second quarter, according to new research from Mintel Comperemedia. The sharp increase in retention direct mail can be attributed to banks' efforts to communicate with and reassure their customers on the heels of the worst financial crisis in years.   Survey: Holiday shoppers keeping tight reins on spending Bryan Yurcan November 24, 2008 Retailers will have to work even harder for a budget-conscious consumer dollar this holiday season, according to Accenture's 2008 holiday shopping survey.   Newport News buyers list now available November 24, 2008 Direct Media Inc. has introduced the Newport News Clearance Buyers list to the market. This list contains people who have purchased apparel from Newport News catalogs.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Drive medical devices November 24, 2008 Successful marketing of medical devices — large and small — means getting doctors on board before targeting consumers.   Make the most of e-mail marketing November 24, 2008 Marketers must make every e-mail count in a down economy, say experts. But what does it take for messages to reach their target? Four industry pros zero in on the best tactics.   Today's lists and databases Interweave New Titles November 25, 2008 New List - Interweave New Titles - Millard Group - Description: This file contains subscrib­ers to Interweave magazines Beadwork, Crochet, Drawing, Handwoven, Knits, PieceWork, Spin-off and Stringing.   Health Solutions - Menopause November 25, 2008 New List - RGV Expo - Health Solutions - Menopause - Infinite Media - Description: This file contains mostly women who are concerned about their health and well being and are dealing with health issues related to menopause.   Hybrid Car Owners November 25, 2008 New List - Hybrid Car Owners - NobleVentures - Description: This file contains energy conscious hybrid car owners with an interest in supporting the environment.   TravelSmith Package Insert Program November 25, 2008 New Insert - TravelSmith Package Insert Program - Belardi/Ostroy - Description: This file contains wealthy buyers of clothing, luggage, and other travel accessories.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York   Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Social media shares the spotlight in larger campaigns It is fast becoming a staple in integrated campaigns but social media still works best as a component in a larger initiative, say experts. Three campaigns offer examples of how you can harness the power of this burgeoning channel. Click here to read.  FREE WHITEPAPERS View More Research DMNews Jobs Market Direct Mail Marketing Manager Dow Jones & Co.   South Brunswick, New Jersey Senior Sales Executive CognitiveDATA, Inc.   United States Senior Account Executive MindFire Inc.   Multiple locations, United States DM/ Direct Response Copywriter Provide Commerce San Diego, California VP - Operations/Traffic Management V12 Group Red Bank, New Jersey Director, Direct Marketing Marketing Architects, Inc. Minneapolis, Minnesota Merkle, DMNews celebrate agency's 20 years   Database marketing leader Merkle commissioned Haymarket Media and DMNews to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Diana Sanchez at diana.sanchez@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.