DMNews: Publicis Groupe snags HP's PC account overseas

April 17, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Publicis Groupe snags HP's PC account overseas Mary Elizabeth Hurn April 16, 2009 Hewlett-Packard (HP) has tapped Publicis Groupe to handle its above-the-line communications for its Geneva-based personal systems group (PSG) in Europe, the Middle East and Africa (EMEA). The PSG account was previously handled by McCann Erickson. BBDO, Y&R and McCann also were vying for the account.   Colloquy: Loyalty membership up, activity not Lauren Bell April 16, 2009 While consumer membership in loyalty programs has grown, active participation in such programs is slack, according to Colloquy's 2009 Loyalty Census. Membership in loyalty rewards programs in the US has reached a high of 1.808 billion — a 24% jump since Colloquy's last census in 2007.   Google reports modest Q1 Jonathan Mack April 16, 2009 Google reported a 6% increase in first quarter earnings over the same period last year and a 3% decrease compared to the fourth quarter of 2008. Google released its first quarter earnings today during a conference call with investors.   Cityseach, Superpages partner for ad exchange Mary Elizabeth Hurn April 16, 2009 Citysearch and Idearc Media, which owns Superpages.com, have announced a partnership to help better monetize local search traffic across the Web.   Agency Forethought Marketing opens for SMBs Mary Elizabeth Hurn April 16, 2009 New firm Forethought Marketing has opened its doors in Miami. The company will offer marketing strategies and business development to small and medium-sized businesses which may not have the resources to hire an in-house marketing executive or a large agency.   Great Lakes introduces online auction list Bryan Yurcan April 16, 2009 Great Lakes List Management is introducing to the market for the first time customer data released from an online auction site. The file has more than 300 buyer categories and is selectable by categories such as bidding history, purchase history and amount spent.   In This Week's Print Edition What's the real value in Facebook presence? April 06, 2009 Facebook is exploding and not just for individuals but companies as well. But how exactly to leverage it — and other emerging social media — is still up in the air. Our experts debate   DMNews talks with Marc Hanson, marketing manager, Mountain Dew April 13, 2009 Marc Hanson, marketing manager at Mountain Dew, discusses the interactive DEWmocracy campaign, which led to a new fan-created flavor.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Gourmet Center Cookies April 17, 2009 New Selects - Gourmet Center Cookies - Moran Direct, Inc. - Description: This file contains buyers of gourmet cookies from the Gourmet Center catalog.   Uni-Med - Ailments by Medication April 17, 2009 New List - Uni-Med - Ailments by Medication - Lighthouse List - Description: This file contains people who have opted-in to receive offers from pharmaceutical marketers online.   Stewart Financial April 17, 2009 New List - Stewart Financial - Real Estate Investing Seminars - Geon Media Group - Description: This file contains people who have attended real estate seminars throughout the US.   Masterfile by Real Data April 17, 2009 New List - Masterfile by Real Data - ListSolutions - Description: This file contains professional contacts across a variety of industries.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Problem Solver: Is it smart for an online business to use direct mail? Copywriter Dean Rieck explains why online businesses should not limit their marketing initiatives to online-only and how they can reap the benefits of a direct mail campaign. Click here to read. FREE WHITEPAPERS View More Research
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