DMNews: Brands want summer film magic

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June 21, 2010 Check out DMNews on your smartphone Featured Webcast Today's News Brands want summer film magic Dianna Dilworth Marketers are tying campaigns to films they believe will be summer blockbusters, including Shrek Forever After, Toy Story 3 and The Last Airbender. The list includes Cisco, Aflac and the US Postal Service.   IBM buys Coremetrics to boost analytics Iris Dorbian IBM's planned acquisition of Coremetrics, announced June 15, is further evidence that technology companies will continue to add analytics capabilities to their products and services, industry experts told DMNews.   Coty taps Rapp for digital work Rose Gordon International fragrance and beauty company Coty selected Rapp as global digital agency of record for several of its brands. Rapp, an Omnicom direct marketing agency, will handle digital initiatives for Coty's Sally Hansen brand, and its licensed Guess, Halle Berry, Beckham and Playboy brands.   Keeping the faith by protecting the data Carol Krol Major brand marketers are taking the digital direct response route to engage with customers and drive commerce from a variety of media channels. This issue of DMNews is devoted to Internet marketing in its many forms.   Benefit Cosmetics brings users reviews to Facebook through Bazaarvoice tool Dianna Dilworth Beauty brand Benefit Cosmetics will add user-generated content to its website next month to encourage viral marketing among consumers. In the meantime, the brand is allowing user-generated reviews on its Facebook page through a ratings tab from Bazaarvoice, which debuted June 21.   From the print edition Bringing online and offline worlds together Dianna Dilworth More and more marketers are seizing the opportunity to integrate online and offline tactics in order to reach today's always-connected consumers and cater to their specific preferences   Retailers looking to mobile to drive sales Dianna Dilworth A growing number of multichannel retailers are entering the mobile commerce space, taking advantage of ever-expanding smartphone offerings and consumers' hunger for convenience.   Today's lists and databases Platinum America - Ultra Affluent Platinum America - Ultra Affluent - This file contains individuals that have household incomes over $200,000 per year with a net worth of over $250,000 - Data Direct Solutions   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies

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