DMNews: MTV launches social game to 'woo' viewers

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August 25, 2010 Check out DMNews on your smartphone Advertisement Discover how to deliver a customer-driven mobile messaging experience. Download Message Systems' latest whitepaper, "Gearing Up for Next-Gen Messaging" and learn the Top Ten Best Mobile Marketing Practices, including: • Why relevance, context and timing affect more than your open rate • How you can reach a moving target: your customer • How to obtain visibility into your message stream and optimize strategy Today's News MTV launches social game to 'woo' viewers Shahnaz Mahmud MTV launched a social game on Facebook on August 24 to engage consumers and increase viewership of its programming.   Direct marketing job picture worsens since last year: survey Kevin McKeefery The median length of unemployment for direct marketers has reached 12 months, up from an average of 6.5 months a year ago, according to a survey from Bernhart Associates Executive Search.   WPP Group sees 2.5% first half revenue growth; profits up 39% Frank Washkuch WPP Group's branding and identity, healthcare and specialty communications group, which includes its direct, digital and interactive agencies, reported like-for-like revenue growth of 1.8% for the first six months of 2010, compared to the year before. The holding company saw overall like-for-like revenue growth of 2.5% for the first six months of 2010 on a year-over-year basis.   Datastream Group releases political file to market Datastream Group has released the Political Advocate's List file to the market.   From the print edition Nonprofits ask for mobile gifts Shahnaz Mahmud Charitable giving is getting a boost from mobile marketing, as nonprofit organizations and brands trying to raise money are utilizing the platform's immediacy and direct response.   Marketers brace for paper cost increase Kevin McKeefery Direct marketers and catalogers are preparing to face paper cost increases this fall, while also planning for a possible significant postal rate increase in January.   From DMNews' Direct Line Blog Twitter makes another revenue-focused move Frank Washkuch The big question about Twitter has always been: "But how will it make any money?"   more » DMNews seeks op-eds from e-mail experts DMNews is accepting expert column submissions for the 2010 Essential Guide to E-mail Marketing, which will be published in October. Click here to read more In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases Booming Boomers - With Osteoporosis Booming Boomers - With Osteoporosis - Lighthouse List Co. - This file contains America's largest demographic group, with an estimated 78 million people born between 1946 and 1964 with osteoporosis.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: How do you define mobile?

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August 25, 2010 Check out DMNews on your smartphone Advertisement Stop the Noise & Start Real Dialogues with Prospects Differentiate yourself from the snooze-inducing onslaught of product messaging with communications that educate and engage. Silverpop's latest white paper offers expert tips for building more substantive, responsive dialogues with buyers. Download your copy today! Inbox Insider Inbox Insider: How do you define mobile? Shahnaz Mahmud Last week, I had a very lively chat with Sam Cece, CEO of StrongMail, about what services he wants to add to the e-mail marketing company's offerings. It came as no surprise that mobile is at the top of his list.   News Kotex 'Project Makeunder' contest engages consumers Shahnaz Mahmud Feminine care brand Kotex is running an online contest, 'Project Makeunder,' to engage consumers. The Kimberly-Clark-owned brand partnered with media agency Mindshare on the effort.   Brands engage tennis fans Shahnaz Mahmud Several sponsors of this year's US Open tennis tournament are using direct marketing tactics to engage, reward and attract consumers.   Pizza Hut launches 'If I Can Dream' contest to engage Millennials Shahnaz Mahmud Pizza Hut launched a sweepstakes and instant win game August 16 for the 'If I Can Dream' web series in an effort to engage younger audiences. The restaurant chain worked with its digital agency of record IMC2 on the effort.   Prospect better to grow existing lists Four experts talk about their best practices for expanding and maintaining a robust and clean list of customer data in today's information age — where data comes from a multitude of channels and options.   Opinion Preference seekers are the sweet spot in your e-mail strategy Andrea Orvis, group director, strategic services at e-Dialog You may know that your e-mail list includes stay-at-home moms, in-store shoppers and bargain hunters, but there could be another influential segment hiding in plain sight: preference seekers.   Lists and Databases Datastream Group releases political file to market Datastream Group has released the Political Advocate's List file to the market.   IDville Business Buyers E-mail IDville Business Buyers E-mail   DMNews seeks op-eds from e-mail experts DMNews is accepting expert column submissions for the 2010 Essential Guide to E-mail Marketing, which will be published in October. Click here to read more Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   E-mail receives a bigger allowance ... with more chores By George DiGuido, VP of e-mail marketing at Zeta Interactive E-mail is one of the youngest children in the marketing family but has long struggled for attention in the shadow of its print and online siblings. Today it enjoys the role of family favorite due to its efficiency, immediacy and measurability.   From DMNews' Direct Line Blog Twitter makes another revenue-focused move Frank Washkuch August 24, 2010 The big question about Twitter has always been: "But how will it make any money?"

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.