DMNews: MTV launches social game to 'woo' viewers

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August 25, 2010 Check out DMNews on your smartphone Advertisement Discover how to deliver a customer-driven mobile messaging experience. Download Message Systems' latest whitepaper, "Gearing Up for Next-Gen Messaging" and learn the Top Ten Best Mobile Marketing Practices, including: • Why relevance, context and timing affect more than your open rate • How you can reach a moving target: your customer • How to obtain visibility into your message stream and optimize strategy Today's News MTV launches social game to 'woo' viewers Shahnaz Mahmud MTV launched a social game on Facebook on August 24 to engage consumers and increase viewership of its programming.   Direct marketing job picture worsens since last year: survey Kevin McKeefery The median length of unemployment for direct marketers has reached 12 months, up from an average of 6.5 months a year ago, according to a survey from Bernhart Associates Executive Search.   WPP Group sees 2.5% first half revenue growth; profits up 39% Frank Washkuch WPP Group's branding and identity, healthcare and specialty communications group, which includes its direct, digital and interactive agencies, reported like-for-like revenue growth of 1.8% for the first six months of 2010, compared to the year before. The holding company saw overall like-for-like revenue growth of 2.5% for the first six months of 2010 on a year-over-year basis.   Datastream Group releases political file to market Datastream Group has released the Political Advocate's List file to the market.   From the print edition Nonprofits ask for mobile gifts Shahnaz Mahmud Charitable giving is getting a boost from mobile marketing, as nonprofit organizations and brands trying to raise money are utilizing the platform's immediacy and direct response.   Marketers brace for paper cost increase Kevin McKeefery Direct marketers and catalogers are preparing to face paper cost increases this fall, while also planning for a possible significant postal rate increase in January.   From DMNews' Direct Line Blog Twitter makes another revenue-focused move Frank Washkuch The big question about Twitter has always been: "But how will it make any money?"   more » DMNews seeks op-eds from e-mail experts DMNews is accepting expert column submissions for the 2010 Essential Guide to E-mail Marketing, which will be published in October. Click here to read more In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases Booming Boomers - With Osteoporosis Booming Boomers - With Osteoporosis - Lighthouse List Co. - This file contains America's largest demographic group, with an estimated 78 million people born between 1946 and 1964 with osteoporosis.
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