DMNews: Travel campaigns on despite state budget woes

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May 17, 2010 Check out DMNews on your smartphone Featured Webcast Today's News Travel campaigns on despite cuts Dianna Dilworth Tourism boards from California to Maryland are running direct and digital campaigns to attract consumers to their beaches, lakes and attractions for summer vacations, despite slashed state budgets.   Direct mail drop doesn't tell the whole story Carol Krol We've all heard the staggering numbers on the precipitous drop in direct mail, but let me remind you: There were 35 billion fewer pieces of mail in the system in 2009 compared with 2007's tally. It is in part why the US Postal Service, which reported an almost $2 billion shortfall in the first half of its fiscal 2010, is considering doing away with Saturday delivery.   Kodak CMO Hayzlett to step down Iris Dorbian Jeffrey Hayzlett, CMO of Eastman Kodak, will step down from his post effective May 28 to pursue "personal projects." He held the top marketing position at Kodak for the last 16 months.   Amazon.com e-commerce iPad app goes public Iris Dorbian Amazon.com released an e-commerce app for the iPad on May 12.   Gerber to launch healthy diet campaign with 'baby shower' Dianna Dilworth Nestlé baby food brand Gerber will introduce an integrated marketing campaign promoting healthy eating for children with a national "baby shower" on May 15. The "Gerber Generation" campaign, created by Draftfcb New York, includes social media, online ads, direct mail, print, TV and event marketing.   From the print edition Agencies incorporate healthcare capabilities Frank Washkuch Direct agencies and service providers are hiring high-ranking employees and creating specialized practices for their healthcare work at an unprecedented rate.   Creating better value in mailers Chantal Todé The recession caused marketers to rethink direct mail design for both customer acquisition and retention efforts.   Today's lists and databases BloomsToday.com New list — BloomsToday.com — Direct Media Millard — This file contains flower buyers from BloomsToday.com.   Active High-Dollar Political Donors: Political Donors by Affiliation New list — Active High-Dollar Political Donors: Political Donors by Affiliation — Turnkey Solutions Direct Marketing — This file contains people who have donated $250 or more to support their party and candidates.   Kennesaw Cutlery New list — Kennesaw Cutlery — List Locators & Managers — This file contains buyers from the Kennesaw Cutlery catalog, which contains traditional and collector knives, knife sharpeners, various multitools and apparel. Seventy percent are male. Average income is $52,000; average age is 50.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
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