iMedia Agency Summit: The most innovative companies that are changing the industry

November 1st, 2011 | View online | Forward to a friend
	December Agency Summit Updates December 4-7, 2011, Scottsdale, AZ The Past, Present, and Future of Online Advertising: This presentation cuts through the complexity of the industry by looking at its evolution over time. From the creation of the first billboard, to the exchanges, DSPs, and trading desks of today, we take a comprehensive look at where the industry started, and where it will go next. Table Talks, Integrating Innovation into Media Planning: Most brands want to be innovative, but not all of them have the resources to discover what's coming down the pipeline. Join this session as we review some of the most powerful innovations in media, the companies that are changing the industry, how they differentiate themselves in the marketplace, and what the value proposition is. February Brand Summit Updates February 5-8, 2012, Bonita Springs, FL High Style Branding: Join Kristen D'Arcy of Oscar de la Renta as she digs into how to deliver high-impact branding across digital platforms that convey the same impact as a page in the September issue of Vogue magazine, but with higher value. What Your Brand Can Learn from Apple: Steve Jobs biographer Dan Lyons will take dinner attendees through a review of how Apple became the hottest consumer electronics company in the world, and what your brand can learn from it. Lyons will also share lessons from Jobs about innovation, leadership, and risk-taking, about delivering experiences, not products, about reducing clutter and increasing focus, and about why being simple is, paradoxically, anything but simple. Event Coverage ARTICLES By Lori Luechtefeld The unprecedented shift that will change the marketing world We spend the majority of our time interacting with others, but as marketers we constantly speak the wrong language to the wrong person. By Bruce LeSourd A survival guide to SoLoMo (social, location, and mobile) In the immediate future, people will be leaving their PCs and stepping out into a world of internet-connected devices and context-specific information services. Are you prepared? BLOGS By Jillian Weitzman Five Things I Wish I'd Known When I Was on the Agency Side As a member of MediaVest's strategy team, I led media planning for some of the world's most recognized and reputable consumer brands. I prided myself on the ability to...		Next Event Agency Summit December 4-7, 2011 Scottsdale, Arizona View agenda Upcoming Events Brand Summit February 5-8, 2012 Bonita Springs, FL Summit info Request invite Video Summit March 25-28, 2012 San Antonio, TX Summit info Request invite Event Photos Peter Szabo, Director Ad Sales, West, Shazam Calynn Krieger, East Coast Mobile Acct. Director, AKQA Mobile Carrie Coffee, Director of Sales, Mojiva Joseph Dumont, Partner, Questus View full gallery Videos Watch as Porter Gale, former VP of marketing at Virgin America, talks about marketing, advertising, and independent filmmaking.
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