DMNews: Google, Yahoo still top, says Nielsen

November 26, 2008 Advertisement Today's News Google, Yahoo still top, says Nielsen Mary Elizabeth Hurn November 25, 2008 Nielsen Online has released its October US search market share rankings. Google remains on top with 61.2% of the total number of queries, which is around 7.8 billion. Yahoo unsurprisingly remains in second with 16.9%.   Virginian-Pilot enters cost-saving mode Lauren Bell November 25, 2008 The Virginian-Pilot, a Norfolk-based newspaper with a weekday circulation of around 175,000, will cut 10% of its work force and some of its publishing operations by the end of the year. At least 125 jobs will be lost through layoffs and the closing of satellite publications.   RDA launches multimedia partnership with Rick Warren Lauren Bell November 25, 2008 Reader's Digest Association (RDA) has finalized plans with celebripastor Rick Warren to create a new membership-based business segment. "Purpose Driven Connection," named after Warren's "Purpose Driven Life" book, delivers a quarterly magazine, DVD and study materials to members for a $29 fee.   JamBase finds e-mail monetization in new ExactTarget e-mail ad platform Dianna Dilworth November 25, 2008 Since its ad network partner, Google Ad Manager, and its e-mail service provider (ESP), ExactTarget, integrated into one platform last week, JamBase is now running ads inside of its e-mails.   Movers list now available November 25, 2008 NobleVentures has introduced the Pre Movers — Movin' On list to the market. This list contains individuals who have joined an online forum devoted to topics such as moving help, finding new apartments and packing tips.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Tracking consumer behavior Mary Elizabeth Hurn November 24, 2008 GroupM's Rob Norman discusses a 'philosophical' advertising shift.   Marketers must leverage the unique aspects of mobile Bryan Yurcan November 24, 2008 As mobile marketing meanders through its early stages, experts say that busi­nesses should learn to take advantage of the unique platform it offers, rather than transposing marketing methods from other channels onto it.   Today's lists and databases SmileMakers - Church Edition Buyers November 26, 2008 New List - SmileMakers - Church Edition Buyers - Rickard List Marketing - Description: This file contains people interested in religious offers.   American Society for Training and Development November 26, 2008 New E-mail - American Society for Training and Development - Direct Media Inc. - Description: This file contains profes­sionals from a variety of fields who have inquired about training products and services from the American Society for Training and Development.   Association for Facilities Engineering November 26, 2008 New List - Association for Facilities Engineering - True North List Marketing - Description: This file contains facility engineer and maintenance personnel contacts.   Vets First November 26, 2008 New List - Vets First - Direct Media - Description: This file contains donors to Vets First, an organization which raises money to support the needs of the US vet­erans community.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York   Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Problem Solver: What is the most effective way to generate sales leads? Dean Rieck, copywriter at Direct Creative, explains why lead generation is often misunderstood and how it can be applied as a powerful part of the sales process. Click here to read.  FREE WHITEPAPERS View More Research DMNews Jobs Market Direct Mail Marketing Manager Dow Jones & Co.   South Brunswick, New Jersey Senior Sales Executive CognitiveDATA, Inc.   United States Senior Account Executive MindFire Inc.   Multiple locations, United States DM/ Direct Response Copywriter Provide Commerce San Diego, California VP - Operations/Traffic Management V12 Group Red Bank, New Jersey Director, Direct Marketing Marketing Architects, Inc. Minneapolis, Minnesota Merkle, DMNews celebrate agency's 20 years   Database marketing leader Merkle commissioned Haymarket Media and DMNews to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful.
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