DMNews Email Marketing Weekly: Zinio debuts digital magazine ad platform; Kia is first advertiser

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February 24, 2010 Check out DMNews on your smartphone Inbox Insider Inbox Insider: Co-branding promotions can build lists Dianna Dilworth Co-branding is great way to get multiple messages to a consumer within one e-mail, as well as to expand a company's e-mail audience to a complementary brand's list.   News Zinio debuts digital magazine ad platform; Kia is first advertiser Dianna Dilworth Online magazine publisher Zinio introduced an ad-serving platform for digital publications, called Zinio's Publisher Advertising Network (ZPAN), on February 23. Kia Motors America is the platform's first advertiser.   E-mail plays major role in spurring healthy holiday sales Carol Krol Holiday sales in 2009 turned out to be better than expected despite a tough year economically, rising by most accounts compared with 2008. E-commerce drove that improvement as consumers both loosened the purse strings and became more comfortable shopping online. MasterCard Advisors' SpendingPulse released year end numbers, reported by DMNews in January, pointing to a 15.5% increase in online sales, and researcher ComScore reported a 5% increase in e-commerce sales this holiday season. One marketing services firm found e-mail played a major role.   Red Cross to promote centralized biomedical site with e-mail Dianna Dilworth The American Red Cross has combined its 30 regional biomedical services Web sites into one national portal. The organization will promote the site, which will officially debut February 23, with e-mail and social media at the local level and search engine optimization.   Goodmail CEO Horan steps down after two-year tenure Dianna Dilworth Peter Horan resigned as CEO of Goodmail last week after nearly two years in the position. Daniel Dreymann, co-founder and president of Goodmail, said he will take over Horan's responsibilities. No replacement will be hired.   Opinion Less is the new more: E-mail marketing is social Stephanie Miller, VP, global market development, Return Path The social nature of the Internet is changing e-mail marketing for the better. The old mentality: "Just send it; it's cheap." The result: High subscriber fatigue, inconsistent inbox deliverability, declining response rates and virtually no ability to forecast or predict response.   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Fashion retailers set trends in e-mail marketing By Katie Kirkpatrick, senior copywriter and content strategist at T3 In a down economy, one might think a sale is the way to a consumer's wallet, but you may be surprised to know an innovative group of marketers is focusing on why to buy. Fashion retailers are proving to be trendsetters in more ways than one — they're giving e-mail subscribers a strong point of view.   Lists and Databases List Services releases b-to-b e-mail list List Services Corporation introduced the LSC Mail Business to Business Opt In Email on February 22. This file contains an audience of business executives for all types of offers, including technical offers, holiday shopping and newsletters. It is 60% male.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: RJR picks Q Interactive for acquisition, Zinio kicks off digital mag ads with Kia

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February 24, 2010 Check out DMNews on your smartphone ADVERTISEMENT There's a lot at risk for those who don't follow the essential rules of email engagement - from undelivered emails and missed sales opportunities, to blacklisting and beyond. Reduce those risks and conquer the inbox with best practices that will boost your email marketing ROI. Get the free guide: 25 Essentials for Exceptional Email Campaigns now Today's News RJ Reynolds names Q Interactive acquisition AOR Kevin McKeefery RJ Reynolds has named Q Interactive its digital agency of record for customer acquisition efforts, according to a statement from the agency.   Zinio debuts digital magazine ad platform; Kia is first advertiser Dianna Dilworth Online magazine publisher Zinio introduced an ad-serving platform for digital publications, called Zinio's Publisher Advertising Network (ZPAN), on February 23. Kia Motors America is the platform's first advertiser.   Fidelity debuts iPhone app Dianna Dilworth Fidelity Investments has released an iPhone app that allows consumers to interact with their brokerage accounts on their mobile phones. The company introduced the app on February 23.   TargetSpot debuts mobile audio ad platform Frank Washkuch TargetSpot, an Internet radio advertising network, launched a mobile audio ad platform on February 23. The company will provide audio advertising on iPhone, Android and Blackberry smartphones.   Negev acquires M2J Negev Direct Marketing acquired M2J, also known as Market2Jews.com, on February 23. Both companies specialize in data and list services for Jewish audiences.   From the print edition Customer chatter for cosmetics Carol Krol E.L.F.'s CMO Ted Rubin discusses how the brand leverages Twitter, Facebook and blogs to boost engagement.   Have mobile ads finally gone mainstream? Recent product releases from Google and Apple have led some observers to believe that mobile advertising is about to reach critical mass. Two experts debate the question   Today's lists and databases Active Short Term Loan Recipients New list — Active Short Term Loan Recipients — Dunhill International List Co. — This file contains borrowers who have taken or currently have short term loans against their future paychecks. These employed consumers require quick cash for discretionary and emergency situations. The file is 55% female.   Small Business Club New list — Small Business Club — American Name Services — This file contains entrepreneurs, who have started their own businesses, and paid memberships to increase their knowledge about building and strengthening their credit as well as gaining guidance concerning small business taxes. It is 48% male.   LSL UK New list — LSL UK — JR Direct — This file contains people who have replied to an offer for a parcel pick up offering jewelry.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.