DMNews: Pioneer Electronics taps emotional side of viewing experience

September 12, 2008 Today's News Pioneer Electronics taps emotional side of viewing experience Dianna Dilworth September 11, 2008 Pioneer Electronics has debuted a new integrated ad campaign to promote the launch of its second-generation line of Kuro televisions audio-video products. The campaign, created by Omnicom's TBWA\Chiat\Day Los Angeles, has the tag line "Seeing and Hearing Like Never Before."   Ritz-Carlton Club launches member magazine Lauren Bell September 11, 2008 The Ritz-Carlton Club, the fractional ownership arm of Ritz-Carlton, has launched Elevations magazine in a move to improve the owner experience, build loyalty and entice new buyers.   Greenzer partners with Backcountry, Body Glove Bryan Yurcan September 11, 2008 Greenzer.com, a Web site and shopping engine designed to promote environmentally friendly products, has signed partnership agreements with Backcountry.com, an online retailer of outdoor and backcountry gear; and Body Glove, an aggregator of water sports equipment.   Elle promotes Abbott to fill new brand-focused position Lauren Bell September 11, 2008 Zoe Abbott, integrated marketing director for Elle, was promoted to business development director, a newly created position, on September 9. In her new role, Abbott will be responsible for extending the Elle brand outside the magazine by forming deals with book publishers, entertainment companies, retailers and hotels.   Restaurant owners list available September 11, 2008 Boutique List Services Inc. has introduced the B2B Restaurant Owners list to the market. This file reaches independent restaurant owners, selectable by cuisine type.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Creative campaigns from JCPenney, Objective Management Group and The University of Advancing Technology September 08, 2008 JCPenney takes social studies class; Objective Management Group improves blogging for better SEO; and Personalized campaign drives online enrollment for The University of Advancing Technology.   Marketers work to embrace students' mobile preferences Bryan Yurcan September 08, 2008 Students will not closely examine direct mail or thumb through the Sunday cir­cular. These consumers are far more likely to absorb information through a mobile device, whether it's by accessing the Web or receiving alerts.   Today's lists and databases Gannett Newspaper Statements Insert Program September 12, 2008 Inserts - Gannett Newspaper Statements Insert Program - Choice Media - Description: This file contains billingstatements of Gannett newspaper sub­scribers. The program will launch in the fourth quarter of 2008 in the northeast and countrywide in January. There is a maximum of three inserts per statement with a .15-ounce weight limit.   Harvard Law "Program on Negotiation" Newsletter September 12, 2008 New List - Harvard Law "Program on Negotiation" Newsletter - Specialists Marketing Services - Description: This file contains sub­scribers to Harvard Law's Program on Negotiation newsletter. The Program on Negotiation is a Harvard university consortium dedicated to developing the theory and practice of negotiation and dispute resolution.   Buyer Advantage Latino Donors by Charity September 12, 2008 New List - Buyer Advantage Latino Donors by Charity - Focus USA - Description: This file contains Latino individuals who have donated to a variety of charities. Donations are made by direct mail, phone and online, and the average donation is $30.   Infomortgage — Loan to Value September 12, 2008 New List - Infomortgage — Loan to Value - Lighthouse List - Description: This file contains hom­eowners and their mortgage amounts. They are 65% male with an average income of $50,000.   Classifieds Modern State of the Art Fulfillment Center   Tilt tray conveyor & racking system 230,00 sf with 150-car parking Generous loading - discounted rental rate 800-579-2372 www.cbre.com/69clendening Account Coordinator Nation's leading mktg. agency (Pasadena, CA) for direct response fundraising seeks Account Coordinator. Entry-level position will work with acct. team to help nonprofits in fundraising and communication efforts. Must have attn. to detail & high standards of quality, be customer service & solution oriented, innovative, creative & energetic; display strong written & oral communication skills, and work well in a team. Must be able to flex as daily priorities change. Prof. in MS apps. required. Production exp. & college deg. preferred. Email resume and cover letter to drahman@russreid.com Please use "Account Coordinator" as the subject of your email. Call Center Available For a very small investment you can own or lease this fully equipped, 3000 sq.ft. 60 seat Call Center; located in North Georgia where the labor supply is excellent. It's staffed, trained and ready to go. If you need to start up or expand your current customer contact capabilities, you will accomplish your goal with virtually no delays or start-up problems.  E-mail Allen Cushman at Acushman@honeybell.com Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds ENTER NOW The John Caples Awards International Awards is a one-of-a-kind opportunity for creative people in the direct marketing industry to demonstrate, on an international stage, how creativity can be used to solve problems. Now in its 31st year, the Caples Awards continue to honor the best in the industry. 4 Tips: Getting the best results from online video marketing Four industry experts share tips on how to get the most from your online video campaign. Click here to read. WHITEPAPER LIBRARY View More Whitepapers DMNews Jobs Market Call Center Available SFC of South Florida, Inc.  North Georgia, Georgia Director of Internet Marketing PHE, Inc  Hillsborough, North Carolina Experienced List Manager/Broker Executive Convergence  Direct Marketing Bethesda, Maryland Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Marketing Manager Reader's Digest Association Pleasantville, New York National Account Executive RSVP Publications Tampa, Florida
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