DMNews Digital Insider: Exploring the iPad's potential

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June 22, 2010 Check out DMNews on your smartphone Advertisement WEBINAR: Spend Smarter. Acquire Better. Eric Austrew, Director of Product Management for Compete.com, will give an exclusive walk through of the new and improved Compete PRO Referral Analytics. The new product features the Compete Channel Map, a visual conceptualization of a specific website's traffic acquisition landscape. Register now! Inside Digital Exploring the iPad's potential Kevin McKeefery Direct marketers and e-commerce merchants taking the iPad for a test drive are still feeling out the popular mobile product's marketing capabilities. Best practices for harnessing the nascent device's full power have yet to emerge, say industry experts.   Latest News M-comm growth spurt Chris Daniels When online luxury retailer The Gilt Groupe launched an m-commerce app for the iPad earlier this year, the application accounted for 3% of its entire sales in just three days.   Coty taps Rapp for digital work Rose Gordon International fragrance and beauty company Coty selected Rapp as global digital agency of record for several of its brands. Rapp, an Omnicom direct marketing agency, will handle digital initiatives for Coty's Sally Hansen brand, and its licensed Guess, Halle Berry, Beckham and Playboy brands.   Bringing online and offline worlds together Dianna Dilworth More and more marketers are seizing the opportunity to integrate online and offline tactics in order to reach today's always-connected consumers and cater to their specific preferences.   Fitness brand Crunch turns 21 with integrated effort Dianna Dilworth Fitness chain Crunch launched an integrated campaign June 15 to celebrate its 21st birthday. The campaign includes various direct elements, including a contest and e-mail, social media and out-of-home marketing.   Benefit Cosmetics brings users reviews to Facebook through Bazaarvoice tool Dianna Dilworth Beauty brand Benefit Cosmetics will add user-generated content to its website next month to encourage viral marketing among consumers. In the meantime, the brand is allowing user-generated reviews on its Facebook page through a ratings tab from Bazaarvoice, which debuted June 21.   Advertisement Opinion Are your customers falling in love with your competitor's brands? Bob Pearson Would you even know? Old models lock us into habits that may have worked in the 1990s, or even a few years ago, but not anymore.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   The paid search puzzle: Putting the pieces together Roger Barnette, president and founder, SearchIgnite In these challenging financial times, ensuring that your paid search marketing campaign is fully optimized is crucial.
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Motorola debuts integrated campaign to promote ES400 phone

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June 22, 2010 Check out DMNews on your smartphone Advertisement Where Whiz-Bang Tech Meets Biz Know-How Message Systems delivers next-gen technology and business savvy that solves real-world problems. With the most powerful messaging platform on the market, it's where some of today's biggest brands, service providers and social networks find success. Visit Message Systems to Learn More! Today's News Motorola launches integrated campaign to promote ES400 phone Dianna Dilworth Motorola's Enterprise Mobility Solutions division is launching a digital campaign this week to promote the release of the ES400 phone. Interactive agency Designkitchen worked on the digital execution, while Creativ & Company produced the offline work.   Adknowledge acquires affiliate network Hydra Group Kevin McKeefery Ad network Adknowledge has completed its acquisition of affiliate network Hydra Group, effective June 16. Financial terms of the deal have not been disclosed.   Statlistics releases IT products and services list Statlistsics has gained management of the Manufacturing Business Technology postal, e-mail and e-newsletter lists from Advantage Business Media.   From the print edition Microsoft launches Office 2010 integrated campaign Dianna Dilworth Microsoft launched an integrated campaign June 15 to support the launch of business productivity suite Microsoft Office 2010.   Fitness brand Crunch turns 21 with integrated effort Dianna Dilworth Fitness chain Crunch launched an integrated campaign June 15 to celebrate its 21st birthday. The campaign includes various direct elements, including a contest and e-mail, social media and out-of-home marketing.   Today's lists and databases Newly Engaged Brides To Be - Enhanced Newly Engaged Brides To Be - Enhanced - List Acquisition - This file contains 3 million engagements a year resulting in weddings in the US.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.