DMNews: Amid bankruptcies, auto industry seeks digital reinvention

June 8, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Amid bankruptcies, auto industry seeks digital reinvention Lauren Bell, Dianna Dilworth, Chantal Tode June 05, 2009 Even with budgets getting sliced, marketing remains a necessary part of any automaker's business strategy. The question now is not whether automakers will spend to promote their brands, but whether they will stick to their old, traditional-media-heavy strategies or move their marketing dollars to more nimble online media.   Summer sale starts July 1 for eligible mailers Cara Wood June 05, 2009 The Postal Regulatory Commission unanimously approved the US Postal Service's summer sale, formally known as the Standard Mail Volume Incentive Pricing Program, on June 4. The 30% rebate on postage used during a two-month period for eligible mailers is an effort by the USPS to address dramatic mail volume reductions and support the mail industry during a period of economic downturn.   IAB: Internet advertising drops by 5% in Q1 2009 Dianna Dilworth June 05, 2009 In the first quarter of 2009, Internet advertising dropped 5%, to $5.5 billion, when compared to the same quarter last year, according to the the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers.   Chase launches new rewards card and program Lauren Bell June 05, 2009 JP Morgan Chase and Co. has launched a new proprietary rewards program for its Chase Card Services division. The "Ultimate Rewards" program, available to users of the Chase Freedom card and the new Chase Sapphire card, offers points rewards, which can be redeemed for cash, merchandise, travel and gift cards.   Facebook testing payment method for app developers Chantal Todé June 05, 2009 Facebook continues to test ways to expand the use of commerce within the site. According to a statement from the company, Facebook is testing a system that will allow application developers to accept credits as a form of payment within the site. "We're always testing new ways to add value for our users and developers, and we think enabling developers to accept these credits as a form of payment has the potential to create exciting new user experiences," the e-mailed statement read.   Infinite Media awarded KooKoo Bear Kids June 05, 2009 Infinite Media has been awarded management of the KooKoo Bear Kids lists. Most consumers in this file are upscale mothers. The average age of buyers is 37, and their average household income is $175,000. Seventy-five percent to 80% of products sold are for girls' rooms.   In This Week's Print Edition Inside the summer sale on mail Stephen Kearney, SVP of customer relations for the US Postal Service, says a five-day postal week is 'probably going to be necessary' to reduce costs.   What does the future hold for catalogs? Whether retail or b-to-b, the economy and rising print and postal costs are crunching the catalog sector. Our experts assess what the future holds for the popular sales channel.   Web Weekly Top Tips: Make alternative payments work for your e-commerce site With the new credit card bill potentially making plastic an option for fewer people — including those under age 21 and those without good credit — e-commerce retailers are offering more alternative payment methods, which are becoming more and more attractive when shopping online. So what should marketers keep in mind when it comes to choosing and promoting alternative payment methods? Bala Janakiraman, principal product manager, Litle & Co., shares his top tips.   more » Today's lists and databases American Chemical Society New list — American Chemical Society — Infocus — This file contains chemists, chemical engineers, research and development specialists, technicians, corporate managers, technical managers, production and quality control managers. More than 70% hold either a master's degree or a Ph. D.   Evercleanse Health Product Buyers Description: This file contains buyers of the Evercleanse program, a digestive product. Buyers have the option of purchasing the Basic Evercleanse Package or the MInicleanse. Many buyers have also purchased Evercleanse Slim or Evercleanse Super Slim. Most buyers are over age 45; the average household income of the file is $45,000.   Respiratory Therapists and Respiratory Care Practioners Description: This file contains people who evaluate, treat, and care for patients with breathing or other cardiopulmonary disorders. These licensed professionals work in a professional environment and are highly paid with discretionary income to spend. The file is 76% female.   National Magazine Exchange — RAL Description: Inserts ride along in the premium gift packages sent by request to paid purchasers from National Magazine Exchange. These consumers have responded by phone to an initial direct mail sweepstakes solicitation. Callers then are afforded the opportunity to purchase magazine subscriptions. All calls are inbound and premiums are sent to customers who have purchased and made a payment. Median age of buyers is 52.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Hear from Wunderman CCO Nick Moore the insights and inspiration behind Similac's Strong Moms campaign Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll

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