DMNews' Essential Guide to List & Database Marketing (March 2010)

DMNews List & Database Marketing Guide  |  If you are having trouble viewing this email, click here.

Welcome. This week, in addition to the regular Database Marketing & CRM newsletter, we are sending you this complimentary digital copy of our annual publication, DMNews' Essential Guide to List & Database Marketing. Click here to access this special issue. In this Essential Guide, you'll find special features and tips from leading executives in the world of list and database marketing. Highlights include: • A detailed look at Publisher’s Clearing House and its winning database strategy • Seminole Casino’s success with personalized marketing messages • Plus 16 exclusive columns from top minds in the list and database marketing industry Please enjoy your Essential Guide to List & Database Marketing digital edition and do let me know your thoughts. E-mail me at editor@dmnews.com. Carol Krol, executive editor, DMNews

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DMNews Database Weekly: Starwood targeting competitors' customers with hush-hush loyalty program

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March 18, 2010 Check out DMNews on your smartphone Advertisement Do You Have a Reliable Single Customer View? Read case study summaries of how organizations have built a Single Customer View successfully and how they placed high emphasis on data quality at the start of their CRM projects. Trillium Software offers the most advanced solution to build and maintain a single customer view & establish and enforce data standards for integrated customer info. Download Whitepaper Today: "Creating a Single Customer View" News Starwood targeting competitors' customers with hush-hush loyalty program Mary Elizabeth Hurn Starwood Hotels is conducting an under-the-radar pilot loyalty initiative targeting members of competing loyalty programs. The company is keeping the effort separate from its existing loyalty program, Starwood Preferred Guest (SPG).   Gupta agrees to pay $7.4M to settle SEC charges Frank Washkuch Vinod Gupta, the founder and former chairman and CEO of recently sold database company Infogroup, has agreed to pay more than $7.4 million to settle Securities and Exchange Commission charges. The SEC alleged that Gupta fraudulently used almost $9.5 million in corporate funds for personal expenses, such as personal jet travel, a yacht, private club memberships and automobiles from 2003 to 2007.   Diapers.com testing social media, e-mail integration with Responsys' tool Dianna Dilworth Digital firm Responsys launched a platform to integrate e-mail marketing and social media on March 16. Client Diapers.com is using the tool to add more social media to its digital marketing mix.   Variable data helps make print personal Direct marketers know they can use variable data printing to create highly personalized marketing pieces. Our experts discuss the best ways to segment and measure these VDP efforts to optimize your ROI.   Marketers have data, but unsure what to do with it: Unica study Dianna Dilworth Although marketers collect large amounts of data, they struggle to apply that information to their campaigns, according to a study of global marketers by Unica, an analytics and integrated marketing firm.   Column Making direct mail and e-mail work together Greg Grdodian, EVP of the list management-data solutions group, Infogroup/Edith Roman Associates-ePostDirect First impressions mean everything, especially in business marketing, but they have to be sustained. Your message should be reinforced—many times, and in multiple channels—until the decision maker you want to influence sees you as a recognizable brand. Elite sales and marketing executives share a common trait: their ability to identify how prospects want to do business, then customize their sales pitch to reflect those preferences. Unfortunately, many marketers force the person to view their message through only one of the two most important channels: direct mail vs. e-mail. That one-size-fits-all approach that leads to marketing oblivion can be avoided by direct mail in concert with e-mail   DMNews' Essential Guide to Lists, Database Marketing & Data Services The 2009 DMNews Essential Guide to Lists & Databases is now online The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Telecoms and studios push Movies on Demand, Lay's kicks off digital campaign

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March 18, 2010 Check out DMNews on your smartphone Today's News Telecoms, movie studios partner on $30M Movies on Demand push Nathan Golia A coalition of major Hollywood studios and cable companies have launched a $30 million campaign promoting the Movies on Demand service. The "Video store just moved in" effort, which launched March 17, features a sweepstakes, interactive media, a dedicated Web site at CableVideoStore.com, TV spots and print ads.   Lay's launches 'Happiness Exhibit' engagement campaign Dianna Dilworth PepsiCo's Frito-Lay division is running a digital customer-engagement campaign to promote its potato chips. The "Happiness Exhibit" effort, which began March 15, encourages consumers to share photos of happy moments. The images will become part of a growing online photo montage.   Starwood targeting competitors' customers with hush-hush loyalty program Mary Elizabeth Hurn Starwood Hotels is conducting an under-the-radar pilot loyalty initiative targeting members of competing loyalty programs. The company is keeping the effort separate from its existing loyalty program, Starwood Preferred Guest (SPG).   Asphalt producer EZ Street debuts government-focused direct mailer Mary Elizabeth Hurn EZ Street Company, a producer of temperature-resistant asphalt, launched a direct mail campaign on March 17 targeting media and government officials. The company is using the effort, called "the spoken wheel," to drive attention to the state of US roads and urge state and federal authorities to increase funding for America's highway infrastructure.   Ad budgets in flux, but digital, FSIs up in 2009: Kantar Media Nathan Golia Total advertising expenditures for 2009 were $125.3 billion, a 12.3% drop from the previous year, according to measurement firm Kantar Media (formerly TNS Media). Internet advertising and free-standing inserts were the only sectors that reported growth, 7.3% and 3%, respectively, according to the company.   Postal Regulatory Commission moves forward on pension system review Frank Washkuch The Postal Regulatory Commission said it will hire an actuarial consultant to review the pension-payment system used by the financially strapped US Postal Service. The USPS' Office of Inspector General released a report in January stating that the agency's current pension-funding system resulted in an overpayment of $75 billion from 1972 to 2009.   From the print edition Creative campaigns from Sir Speedy/PIP, Rosetta, VistaPrint Sir Speedy and PIP use Vertis' technology for dimensional mailings; Rosetta uses augmented reality to make it snow; VistaPrint uses social media to promote sweepstakes   Travel marketing hospitable to data segmentation Mary Elizabeth Hurn IHG's Sagan talks about how the hotel chain balances relevance with privacy in its segmentation strategy   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   Today's lists and databases Sub Prime Auto Owners New list — Sub Prime Auto Owners — Spot Behavior — This file contains people who own or lease a vehicle and have requested a payday loan, debt consolidation, low-cost insurance quotes or auto warranty. Average income is $36,000.   Virility EX New list — Virility EX — Impulse Media — This file contains buyers of Virility EX, a male enhancement program. They are mostly 40 years of age or older and have spent $49.95 to $149.95 by credit card.   Response Passion Base New list — Response Passion Base — Dunn Data Company — This file tracks consumers' affinities and ranks their intensity of interest. It uses catalog purchases, magazine subscriptions, retail, telemarketing transactions, online shopping and self-reported survey information to do so.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.