DMNews: Hotels.com turns to augmented reality, Kodak selects RightNow for b-to-b customer service

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May 7, 2010 Check out DMNews on your smartphone Paid Content Expand your growth possibilities by breaking new ground. The Christian Appalachian Project donor file now features a variety of selects, including Spanish-Speaking donors. This list is an ideal audience for non-profit causes and publications, books, catalogs, book clubs, and senior offers. View all lists available | Contact Rich Leary; 203-825-4618 RMI Direct Marketing Inc. Today's News Hotels.com debuts augmented reality campaign Dianna Dilworth Hotels.com launched "Virtual Vacation," an augmented reality microsite that allows consumers to virtually visit 10 US cities, on May 4. Young & Rubicam Chicago, Hotels.com's agency of record, created the campaign.   Kodak picks RightNow to bolster b-to-b customer service Nathan Golia Kodak has selected RightNow Technologies as its business-to-business customer service and support platform, the companies announced May 6. Kodak hired RightNow after an RFP process, but the imaging company would not disclose any additional information about the search.   Postal Service reports $1.9B six-month loss Kate Muth The US Postal Service reported a net loss of $1.9 billion for the six months ending March 31. The agency also saw a $1.6 billion net loss in the second quarter of its 2010 fiscal year, which was a year-over-year improvement of about $300 million. Despite beating internal forecasts for the quarter, the organization is on track to lose nearly $7 billion this fiscal year, which ends September 30.   GroupM's Kinetic launches trend-tracking unit Kevin McKeefery Digital out-of-home agency Kinetic Worldwide, a division of WPP media network GroupM, has launched the Kinetic Futures unit. The business division, announced May 6, will track emerging trends in consumer behavior, technology and data, and analyze how these factors influence media and communications.   Immutol awards Acton list management Immunocorp turned over management of its inquirers list for Immutol, an immune system supplement, to Acton May 6. The file is new to the market.   From the print edition NHL makes power play with data Nathan Golia Tailored messaging is a core part of the National Hockey League's marketing strategy, says Perry Cooper, SVP of direct and digital marketing and fan analytics.   Media look to digital marketing for growth Chantal Todé Media companies, many of which have watched their print circulations plummet in recent years, are stepping onto the turf of digital marketers to rescue their revenue streams.   Today's lists and databases Avante MultiSelex Enhancement Database New list — Avante MultiSelex Enhancement Database — Media Source Solutions — This file contains a broad swathe of consumers who are requesting to buy or receive more information about products and services in many categories. Prospects have an average income of $45,000 and an average unit of sale of $150. The file is 60% female.   Conservatives Against Cap & Trade New list — Conservatives Against Cap & Trade — TMA List Brokerage and Management — This file contains activists who want to prevent the "cap and trade" environmental bill from passing Congress.   Motorcycle Owners of Iowa New list — Motorcycle Owners of Iowa — SmartTarget Marketing — Description: This file contains motorcycle owners who live in the state of Iowa.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
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