DMNews Email Marketing Weekly: Xerox CMO tells marketers to get personal with customers at Digital Marketing Days keynote

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June 16, 2010 Check out DMNews on your smartphone Inbox Insider Inbox Insider: Subject line discounts improve e-mail offers Dianna Dilworth Marketers have long debated the best way to send consumers offers through e-mail. They question how much they should give; when to give; if a percentage off works better than a flat fee; or whether giving a discount or coupon trains customers to expect similar deals via e-mail. Speaking as an e-mail subscriber, I appreciate a good offer.   Advertisement It's Email Marketing... Elevated. iContactPlus delivers a leading email marketing platform plus customized managed solutions. Our Certified Experts work with you, hand-in-hand, to make certain your email-marketing campaigns succeed. Our goal is your goal: to maximize the value of your customer relationships. Visit iContactPlus to Learn More! News Xerox CMO tells marketers to get personal with customers at Digital Marketing Days keynote Dianna Dilworth Marketers should focus on creating personal relationships, like Americans in the 1950s had with their corner grocers, rather than only employing new technologies, Christa Carone, CMO of Xerox, told attendees of the Digital Marketing Days conference in New York June 15.   Kodak b-to-b campaign touts scanner line Dianna Dilworth Kodak has launched a business-to-business direct marketing campaign to promote its i4000 Series scanners. Digital and direct agency Catalyst, a longtime Kodak partner, created the effort.   Dell 'Wide Open' marketing campaign introduces services division Rose Gordon Dell rolled out a multimillion-dollar marketing campaign on June 14th to introduce the company's new tech services division, following its purchase of Perot Systems last year.   Unica releases e-mail for iPad optimization platform Kevin McKeefery Unica released its Pivotal Veracity eDesign Optimizer technology, which allows marketers to conduct e-mail rendering for the iPad, on June 9. The National Association of Realtors is using the platform.   Opinion E-mail and Social Media: Everyone has a Job to Do Dave Parsons, account director, e-Dialog "You simply can't have an effective social media program without an e-mail component." This bit of wisdom comes from Paul Gillin, author of The Secrets of Social Media Marketing, and they are words that every marketer should live by.   Lists and Databases Norway Business- Email Norway Business- Email - This file contains The Norway Businesses E-Mail database, which includes top-level executives at Norway business locations - Global Village Marketing & Data Services, Inc.   2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Social media for small business in under an hour By Janine Popick, CEO of VerticalResponse Small businesses are being stretched even thinner during the recession and must continue to innovate if they're going to thrive. The good news is that the National Federation of Independent Business' (NFIB) optimism index recently found that small businesses believe the next three months are a good time to expand, albeit at lower levels than desired.
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: IBM to buy web analytics firm Coremetrics

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June 16, 2010 Check out DMNews on your smartphone Featured Webcast Today's News IBM to buy web analytics firm Coremetrics Iris Dorbian IBM announced June 15 that it will acquire web analytics company Coremetrics. The transaction, whose financial terms were not disclosed, is expected to close in the third quarter of this year.   Xerox CMO tells marketers to get personal with customers at Digital Marketing Days keynote Dianna Dilworth Marketers should focus on creating personal relationships, like Americans in the 1950s had with their corner grocers, rather than only employing new technologies, Christa Carone, CMO of Xerox, told attendees of the Digital Marketing Days conference in New York June 15.   Sony names Agency Inside Harte-Hanks AOR for CRM Kevin McKeefery Sony Electronics has named The Agency Inside Harte-Hanks as its agency of record for CRM in North America.   Marketing e-mails see open rate of nearly 20%, says DMA survey Frank Washkuch Marketing e-mails using a house list are seeing an average open rate of nearly 20%, a click-through rate of 6.64% and a conversation rate of 1.73%, according to a survey released June 15 by the Direct Marketing Association.   Rich List Company releases emphysema sufferers list The Rich List Company released the emphysema sufferers list to the market June 15. The file contains information about consumers who say they suffer from emphysema and buy medications and supplies online for convenience.   From the print edition In search of the adventurous Kevin McKeefery After the recession rocked the travel industry, marketers expect a better 2010   Search buying after Yahoo-Microsoft deal Search marketers are readying new paid search buy strategies in preparation of the Yahoo-Microsoft search deal, which is expected to be implemented in the US by the holidays. Four experts offer tips   Today's lists and databases Platinum America - Ultra Affluent Platinum America - Ultra Affluent - This file contains individuals that have household incomes over $200,000 per year with a net worth of over $250,000 - Data Direct Solutions   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.