Thursday, June 18, 2009

DMNews: Silverpop expands into Australian marketplace

June 18, 2009

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Today's News


Silverpop expands into Australian marketplace

Dianna Dilworth

E-mail marketer Silverpop is expanding into Australia and New Zealand. The company has partnered with digital and CRM agency Engage Digital, which will be the authorized reseller of the Silverpop e-mail products.
 

Sur La Table looks to database, e-marketing for growth

Lauren Bell

Kitchenware retailer Sur La Table has chosen Pluris Marketing to build the store's new marketing database and assist with data integration and analytics. Pluris will help the multichannel kitchen store with data integration and analytics on customer information gleaned from search, e-mail, catalog, e-commerce, mobile and social media.
 

Mercury Media rolls out Spanish language division

Lynne Miller

Mercury Media, the Santa Monica, California-based direct response media agency, will target the growing market for direct response advertising aimed at Spanish-speaking consumers with a dedicated specialty practice.
 

MeritDirect releases Mortgage Success Source Masterfiles

MeritDirect has released to market both the Mortgage Success Source Postal and E-mail Masterfiles. These files represent mortgage professionals who look to Mortgage Success Source for business tools like training, customized marketing materials and informational articles.
 

DMDays keynote teaches companies how to link in

Dianna Dilworth

At today's DMDays keynote, Mike Gamson, VP of corporate solutions at LinkedIn, spoke about how marketers are using Web 2.0 tactics to spread their brand messaging and engage consumers without spending a lot of money on advertising.


In This Week's Print Edition

Money-saving strategies for direct mailers

Thanks to the recent postage increase and economic pressure, mailers are once again in search of ways to cut costs and improve the efficiency of their efforts. Four industry experts share their best belt-tightening tactics.
 
Should retailers consider getting into mobile commerce?

Should retailers consider getting into mobile commerce?

Bill Mirabito, Founder, B2C Partners

With a difficult economy, retailers must 
do more with less. Mobile commerce is gaining attention, but the challenges are significant. So retailers want to know: "Are consumers ready for mobile commerce; and if so, where should we begin?"
 

From DMNews' Go Inside Multichannel Retail

Multichannel momentum

Multichannel momentum

Chantal Todé

The economic environment is still stormy, but retailers are starting
to test the waters with new demand-generating strategies.
 

Web Weekly

Problem Solver: Are you prepared for the biggest postal change in years?

Problem Solver: Are you prepared for the biggest postal change in years?

Beginning in late November 2009, mailers will be required to switch to full-service Intelligent Mail barcode (IMB) to qualify for greater U.S. Postal Service discounts. IMB offers a dynamic alternative to the extremely limited POSTNET barcode. As you prepare to make the switch to IMB, here are five tips to make sure you take advantage of IMB's benefits.
 

Today's lists and databases

ARM Elite Professionals at Home E-mail Address

New e-mail list — ARM Elite Professionals at Home E-mail Address — Adrea Rubin — This file contains a comprehensive list of home e-mail addresses for various professionals. These are the inboxes that they personally check.
 

HFM Billing Renewal Statement Program

New insert program — HFM Billing Renewal Statement Program — Millard Group Description: Inserts are placed in the renewal statements for Hachette Filipacchi magazines, which include Car and Driver, Cycle World, ELLE Decor, ELLE, Metropolitan Home, Road & Track and Woman's Day.
 

Big Profits Little Time Opportunity

New list — Big Profits Little Time Opportunity — Macromark — This file contains buyers of the Big Profits Little Time Opportunity business coach. Unit of sale is $39 and buyers are equally split between male and female.
 

IMS Asian American Credit Applicants

New list — IMS Asian American Credit Applicants — Interactive Marketing Solutions — This file contains Asian American consumers nationwide who are actively seeking more credit. They have searched for credit offers online or responded to a direct mail solicitation offering credit. Average age is 42 and average income is $69,000.
 

Classified




InfoDirect, a Mailing List Management company is seeking Full Time and Part Time positions. Current openings include:

Mailing List Locator
Seeking full time or part time person to locate mailing lists for InfoDirect to manage. Must have minimum 3 years experience locating lists for list management. Must be aggressive and creative. Relocation optional.

Mailing Lists Marketing
Looking for a part time person to handle marketing for all of its managed lists. Must be creative, imaginative, and think outside the box. Work from your home, relocation not required. Must have minimum 5 years experience in marketing.

Mailing Lists Sales
Seeking highly motivated, aggressive, full time sales executive with a successful documented track record of selling compiled and response consumer and business lists. Must have a minimum of 5 years of successful sales experience in the direct marketing industry. Excellent base salary, commissions and benefits. Relocation is optional.

Data Salesperson - National Accounts
Seeking salesperson to bring their experience and contacts to an opportunity to represent our unique data assets including online-generated consumer product usage survey information and individual-level grocery purchase data.

Excellent compensation and benefit package for the right person...if that's you, send resume to daniel@infodirectlists.com, or fax to 256-536-0705.




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




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DMNews' Database Weekly: Sur La Table looks to database, e-marketing for growth


June 18, 2009

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News


Sur La Table looks to database, e-marketing for growth

Lauren Bell

Kitchenware retailer Sur La Table has chosen Pluris Marketing to build the store's new marketing database and assist with data integration and analytics. Pluris will help the multichannel kitchen store with data integration and analytics on customer information gleaned from search, e-mail, catalog, e-commerce, mobile and social media.
 

Lexus begins national CRM push after pilot

Lauren Bell

Lexus is offering new CRM software to all of its US dealerships, following a successful 10-month pilot program at 14 dealers.
 The system lets Lexus customers make service appointments any time from anywhere, which Lexus execs believe will foster better relationships with existing customers and possibly attract new ones.
 
A global CRM view

A global CRM view

Lauren Bell

Hilton Hotels offers more than picturesque vistas from its thousands 
of international properties — the chain also is working to build up its global efforts in all CRM-related channels.
 

PostNet signs Epicor for CRM, loyalty growth

Lauren Bell

PostNet International Franchise Corp., a global postal, copy, design and print service shop, has sign Epicor as its CRM provider. Epicor has been charged with helping PostNet develop a long-term CRM strategy, improving upon its previous in-house CRM work, which focused largely on point-of-sale efforts.
 

Financial industry group goes deeper into data

Lauren Bell

The Bank Administration Institute (BAI), a research company serving the financial services industry, has tapped DataMentors for data processing services. DataMentors is providing BAI Research with its DMValiData and DataFuse software, which the firm will use to help create its diagnostics and reports for member banks.
 

Duluth Trading taps Donnelley Marketing

Lauren Bell

Donnelley Marketing, a division of InfoGroup, has won list processing duties for multichannel retailer Duluth Trading Company. Duluth Trading Co., which sells workwear, tools, games and other "tradesmen" goods, chose Donnelley from a group of five serious contenders to handle its list rental fulfillment and all acquisition mailings, as well as house file hygiene and merge/purge duties.
 

Column


Defining true cloud-enabled software

Defining true cloud-enabled software

Martin Schneider, director of product marketing, SugarCRM

It is safe to say that any of the software-as-a-service (SaaS) providers that have built a sizable business for themselves are now repositioning as "cloud computing" providers. Now, the cloud offers a lot of benefits, especially in the traditional sense of computing (heavy data oriented operations that suck all the power from processors). But in the software world, the cloud is more of an application delivery and data storage model than a compute power resource.
 

DMNews' Essential Guide to Lists, Database Marketing & Data Services

The 2009 DMNews Essential Guide to Lists & Databases is now online

The 2009 DMNews Essential Guide to Lists & Databases is now online

The 2009 DMNews Essential Guide to Lists and Databases is now available as a PDF file. Click on the image or headline to download it.
 








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© 2009 Haymarket Media Inc.