DMNews: FedEx announces 2010 delivery rate increase; Yahoo, Microsoft finalize ad deal

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December 7, 2009 Check out DMNews on your smartphone  Today's News FedEx announces 2010 ground, home delivery rate increase Frank Washkuch FedEx announced December 3 that it will increase standard rates for FedEx Ground and FedEx Home Delivery by an average of 4.9% next year. The rate changes take effect January 4, 2010. The shipper previously announced that it will raise shipping rates for FedEx Express by an average of 5.9% for US domestic and US export services, effective next month.   Yahoo and Microsoft finalize ad deal details Carol Krol Yahoo and Microsoft announced December 4 that they have finalized the ad sales agreement that has been in the works since July. The two Internet heavyweights have spent the past five months ironing out the details. The transaction is expected to close in early 2010 and is subject to government approval.   MTV launches digital abuse awareness campaign Mary Elizabeth Hurn MTV launched "A Thin Line," an integrated campaign to stop the spread of digital abuse, which is defined by the network as "sexting," cyberbullying and digital dating abuse. The campaign, launched December 3, consists of PSAs, interactive tools and a contest called the "Redraw the Line Challenge."   IAB campaign educates consumers about online privacy Dianna Dilworth The Interactive Advertising Bureau (IAB) is conducting its first consumer-focused campaign in an effort to educate consumers about the ins and outs of online privacy. The initiative, launched December 3 and called "Privacy Matters," will run throughout 2010 to teach consumers how to use privacy tools on the Web. It features display ads and an educational Web site designed by WPP's Schematic, a digital agency.   Levi's aims to return masculinity to khakis in Dockers effort Dianna Dilworth Although denim has dominated the pants market for the past few years, Levi's has launched a Dockers campaign to bring back khakis. The multichannel effort, which includes TV, print, search, social media, mobile, viral video, e-commerce and PR, is led by creative that attempts to reconnect male consumers with masculinity.   Publishers use Demandbase tracking platform Kevin McKeefery Business-to-business CRM software maker Demandbase this week released an analytics tool, Demandbase Professional, which tracks ad traffic by matching visitors' IP addresses to a database containing professional information.   From DMNews' 30th Anniversary Issue Cataloging to multichannel retailing: A long, strange trip Chantal Todé The practice of marketing goods directly to consumers looked significantly different three decades ago — and credit cards, 1-800 numbers and the dawn of the Internet changed everything.   Innovation in the inbox Dianna Dilworth Electronic mail — better known as e-mail — has evolved since it was first used for marketing purposes back in the early 1990s. Mainly used as an acquisition tool at the outset, it has blossomed to become one of the most popular marketing channels.   Today's lists and databases Specialists Marketing releases GrayHair list Specialists Marketing Services has released the GrayHair Direct Change of Address Masterfile to the market. The file contains GrayHair clients, many of which are financial institutions that provide credit card, mortgage and retail banking services.   NextMark releases animal welfare list NextMark released the Animal Welfare Donors & Pet Owners list to the market on December 2. Members of the file have indicated that they are pet owners and have contributed to one or more animal welfare organizations.   TV wealth program buyers list released Macromark has released the TV Fortune Wealth Programs list to the market. The file is comprised of buyers of home business opportunity books and other offers.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Click to read DMNews' 30th anniversary issue Agency Business Report Click below to view all agency profiles

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