DMNews: Google lays off 200

March 27, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Google lays off 200 Mary Elizabeth Hurn March 26, 2009 Google has laid off just under 200 sales and marketing staffers—the biggest set of layoffs in the company's history. The announcement was made in a blog post by Omid Kordestani, senior VP of global sales and business development. He wrote that Google would give each person time to try and find another position within the company, as well as provide outplacement support and severance packages for those who leave.   New York Times outlines pay cuts, sells off Alabama assets Lauren Bell March 26, 2009 The New York Times Co. is planning temporary pay cuts for most nonunion employees of 5% and will lay off 100 people, the paper reported on its Web site today. The pay reductions will run April through December, and employees will receive 10 days off in return, according to the company. The company also announced it has agreed to sell its local Alabama paper, the Times Daily, to the family-run Tennessee Valley Printing Co. Terms of the deal were not disclosed.   Kaiser Permanente names Digitas DM AOR Mary Elizabeth Hurn March 26, 2009 Health plan provider Kaiser Permanente has named Digitas as its direct marketing agency of record. Digitas will execute both business-to-business and business-to-consumer campaigns in both the online and offline space. The budget was not disclosed. The agency will build upon the execution of Kaiser's Thrive campaign, which launched in 2004. Thrive focuses on healthy eating habits and overall fitness and nutrition. The campaign was developed by Campbell-Ewald, which will work closely with Digitas. Campbell-Ewald will remain Kaiser's advertising AOR. The two companies also have a mutual client in General Motors.   Valassis, Fraser Papers settle suits Bryan Yurcan March 26, 2009 Media and marketing services company Valassis Inc. and Fraser Papers have settled all legal disputes between the two companies on undisclosed terms. Fraser Papers filed a lawsuit against Valassis in the United States District Court, District of Maine, on December 8, alleging breach of contract for failure to pay for the purchase of specialty paper. Valassis filed an answer and counterclaim in January against Fraser Papers for breach of contract related to alleged defective paper purchased in 2005.   Jeep, Organic predict online and broadcast will win consumers Lauren Bell March 26, 2009 Consumers can expect to see a new media mix — heavy on online and broadcast efforts — with Jeep's marketing this year, thanks to predictive analytics work from Organic agency. Organic, which has been Jeep's digital AOR for close to a decade, used econometric modeling to build a new predictive analytics model for the carmaker. The model took macroeconomic data, demand history, media plans and the price of gas, among other things, into account and, with it, Organic was able to predict Jeep retail sales for 2008 to within 1%.   Alpha Media Group shuts down Blender magazine Jonathan Mack March 26, 2009 Alpha Media Group will stop publishing Blender magazine after the April issue. The music and culture magazine, whose target audience consisted of young men, had a total paid and verified circulation of 912,739 and has been increasing steadily over the past few years.   Emergency medical professionals list now available March 26, 2009 MeritDirect has introduced the Emergency Medical Professionals from Elsevier Publishing list to the market. This list is composed of emergency response professionals, emergency medicine doctors, nurses and residents who are seeking health care information and have purchased health care books, journals and videos.   Caples Awards Maxwell Sackheim Award — Best in Show March 19, 2009 AIM Proximity's Love Conspiracy campaign, created for The Warehouse Limited, tops the awards this year due to its ability to engage buyers over a period of time and provide them with an unforgettable, extremely relevant experience.   Courageous Client Award - iPhone Jonny / Consumer campaign March 19, 2009 For a traditional print directory business like the New Zealand Yellow Pages, the iPhone might be the last thing that you want your customers to think about. However, Yellow sought to bridge the gap between the public perception of its brand and its ability to be the go-to online source people could use for any and all needs.   Irving Wunderman Award - 2008 Winner - Holly Pavlika March 19, 2009 The Irving Wunderman Award, named after the inspirational copywriter and agency founder, is always presented to someone with more than a decade of experience, and who has developed his or her talent, imagination, curiosity and passion into a creative body of work deserving of the highest recognition.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Archery Hunting, Cross Bow, Archers, Bow and Arrow Hunters March 27, 2009 New Selects - Archery Hunting, Cross Bow, Archers, Bow and Arrow Hunters - E-merges - Description: This file contains people who enjoy hunting and have hunting licenses.   Rural Business March 27, 2009 New List - Rural Business - World Innovators - Description: This file contains contacts in a wide variety of rural businesses.   A Helping Hand March 27, 2009 New List - A Helping Hand - Veteran Donors - The List Experts - Description: This file contains people who have responded to direct mail appeals to donate to veteran-related organizations.   Evangelical Christian Book Buyers March 27, 2009 New List - Evangelical Christian Book Buyers - The Catamount Group - Description: This file contains people who have bought evangelical Christian reading material.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Dos and Don'ts: Insert Media There are lots of choices when it comes to implementing insert media programs, especially as more marketers choose this channel for its affordable yet high-exposure options. Two insert media experts share their thoughts on what you should and shouldn't do if you want to see success with inserts. Click here to read. FREE WHITEPAPERS View More Research
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